Becoming a networked organisation : Case presentation on the implementation of Yammer at GS1 Australia. KM Singapore 2012, 9th iKMS Conference. Exploring the Frontiers of KM, 6th September 2012.

1. © GS1 Australia 2012
Australia
Becoming a networked
organisation
KM Singapore 2012
Nicky Hayward-Wright

2. © GS1 Australia 2012
Background
2

3. © GS1 Australia 2012
The approach
3
People Purpose Pathway Planning Persistence
© Change Management Toolkit 2011

4. © GS1 Australia 2012
Understand your people
Social communication
and collaboration tools
Knowledge base

5. © GS1 Australia 2012
Social
media
readiness
5
− Create
− Converse
− Critique
− Collect
− Join
− Spectate
− Inactive

6. © GS1 Australia 2012
Purpose
6

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Pathway
Link with related strategies
7
Short, mid and long term goals
Governance
Roll out plan
Monitoring and adapting

8. © GS1 Australia 2012
Goals
8

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Roles &
Responsibilities
9

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Digital behaviour
10

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Information governance
11

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12
Group
Management

13. © GS1 Australia 2012
What – When – Where
13
Type Yammer
Yammer
group
Yammer
direct
mail
Intranet email AX
F-2-F
(Phone)
General update   
Suggestion   
Idea   
Problem to solve   
Request for help   
Group updates  
Project updates  
Formal
announcement
   
Formal document  
Confidential    
Specific action   

14. © GS1 Australia 2012
Planning
Management endorsement & engagement
Licencing
Governance
User engagement (existing and new)
External network pilot
Communication
Training
Monitoring & adapting
14

15. © GS1 Australia 2012
Persistence
15

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16
Persistence

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18
Credits
References
Sverdlov, G. (2012). Global social technographics update 2011: US and EU mature,
emerging markets show lots of activity [blog] 4 January 2012. Retrieved from:
http://blogs.forrester.com/gina_sverdlov/12-01-04-
global_social_technographics_update_2011_us_and_eu_mature_emerging_markets_show_lots
_of_activity
Williams, B. (2010). When will we work out loud? Soon! [blog] 29 November 2010.
Retreived from: http://thebryceswrite.wordpress.com/2010/11/29/when-will-we-work-out-loud-
soon/
Images
The following images have been used with permission:
• Content + Conversation, Susan Gautsch, Pepperdine University, Graziadio
School of Business and Management.
• How warmly are you engaged on Yammer , Susan Gautsch, Pepperdine
University, Graziadio School of Business and Management.
• P5 , Michelle Lambert, Change Management Toolbox.
• Uncertainty http://theobservereffect.wordpress.com/2011/03/09/the-need-for-
uncertainty/
• Other images via Microsoft Clip Art or author prepared.

19. © GS1 Australia 2012
Australia
Contact Details
Nicky Hayward-Wright
Senior Advisor, Knowledge Management
GS1 Australia
M: + 61 417 404 427
E: nicky.hayward-wright@gs1au.org
http://twitter.com/#!/nickyhw
http://storify.com/nickyhw
http://au.linkedin.com/in/nickyhaywardwright