Your Personal Brand: Using Social Media to Take Your Career to the Next Level
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In this presentation to the International Association of Administrative Professionals - St. Louis Chapter on June 6, 2013, Nick Gilham shared tips for branding oneself. The focus of the presentation was on honing the message that the member wants to communicate and then using social media to help spread those points. Communication with coworkers, friends and family using social media was also covered.
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Your Personal Brand: Using Social Media to Take Your Career to the Next Level
- 2. • About Me • Personal Branding • An Introduction to Social Media • The Importance of Google • Facebook • LinkedIn
- 3. Nick Gilham Member of the Social Media Team at Blick & Staff Communications Adjunct Professor of Marketing at UMSL 10 Years of experience in Information Technology (BS-MIS from UMSL) MBA from Washington University
- 6. A Unique Promise of Value
- 7. vs. Inexpensive Long Lines “People of Walmart” Warehouse Lots of product Everything I need in one place Always Low Prices More Expensive High End Products Designers Easy to get helpGreen products Friendly Staff
- 9. Your Unique Promise of Value
- 10. In Person
- 13. Friendly Connected Organized Helpful Training Word Processing Data Entry HR Processes Upbeat Compassionate Web Programming Skills Personality Traits
- 14. Job Responsibilities HR Training Compensation Insurance Benefits Marketing Social Media Crafting Paperwork Excel spreadsheets Client meetings Meeting with senior management Attending job fairs Talking with new college graduates Themes HR Social Media Training
- 15. • Ask a Trusted Friend/Colleague • Use Your Annual Review • 360 Degree Assessment
- 16. How You Stand Out From The Crowd
- 17. The means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
- 23. How You’re Found Connecting with Friends & Family In a Smart Way Connecting with your Business connections & Marketing Yourself
- 30. • LinkedIn • Twitter • A personal blog • Instagram / Flickr • YouTube / Vine • Online Portfolio • SlideShare
- 32. Important Section To Protect Your Personal Brand!
- 33. Who can see what you post? What is Facebook showing your friends? Look at your Facebook Profile as others see it.
- 34. • Do you accept friend requests from coworkers? • Will you friend your boss? • What about people you don’t know?
- 35. • What would you do if your boss saw a status update? • What if it was posted on a billboard? • What if all of your family and friends see a post?
- 36. • Anything illegal • Complaints about work • Drunken party pictures • Profanity • Confessions (Too Much Info)
- 38. Executives from all Fortune 500 companies 200 Million members worldwide #1 Professional Social Network
- 39. • Online resume / profile • Corporate espionage tool • Job board
- 40. 1. Create profile 2. Add all jobs & education 3. Write a custom headline & summary 4. Upload quality photo 5. Connect with anyone & everyone you know
- 45. How You’re Found Connecting with Friends & Family In a Smart Way Connecting with your Business connections & Marketing Yourself
Notas del editor
- What is your personal brand? What are you saying about yourself? What are others observing through your work and actions?
- AARP Article: http://www.aarp.org/work/job-hunting/info-06-2013/create-online-profile-job-search.html
- You could be fired for ‘liking’ a Facebook page: http://www.smh.com.au/digital-life/digital-life-news/you-could-be-fired-for-liking-a-facebook-page-20120509-1ybvp.htmlFedex Tweet: http://www.zdnet.com/blog/collaboration/online-diplomacy-the-famous-fedex-twitteremail-exchange/189Facebook Surfing while sick costs Swiss woman job: http://www.reuters.com/article/2009/04/24/us-swiss-facebook-job-idUSTRE53N4JF20090424
- Focus on the +1 element of LinkedIn skills and getting feedback on key skills