Businesses and Brands are waking up not just to blogging but to a broad spectrum of social tools, from micro blogging in twitter to social networks like Facebook and MySpace. They are finding ways to engage with consumers, companies like DELL now employee large teams and spend a large chunk of their PR budgets on the social web, I will cover why and how they are doing it.

1. Brands and the Social Web
HOW AND WHY

2. SOCIAL NETWORKS

3. SOCIAL NETWORKS
REALTIME

4. COMMENTING
SHARING
LIFE STREAMING

5. REALTIME
COMMENTING
SHARING
LIFE STREAMING

6. REALTIME GRAPH

7. REALTIME GRAPH

8. WHAT DOES THIS
MATTER TO A
BRAND????

9. TRUST

10. TRUST
HOW CONSUMERS TRUST SOURCES OF
INFORMATION ABOUT PRODUCTS

11. TRUST
INFORMATION AT ONLINE
50%
CONSUMER OPINION SITES

12. TRUST
AN ONLINE REVIEW
30%
BY A BLOGGER

13. TRUST
OPINION OF A FRIEND
83%!!
WHO HAS USED THE PRODUCT

14. has made $1 million revenue on

15. HOW?

17. WORKING INSIDE THE NETWORK
ENGAGE

18. TARGET
NEED TO BE RELEVANT

19. HAPPENING
WITH OR WITHOUT YOU

20. HAPPENING
WITH OR WITHOUT YOU
DONT BE SCARED!

21. EXAMPLE

22. EXAMPLE

23. EXAMPLE

24. EXAMPLE

25. HAVE 50+ TWITTER ACCOUNTS

26. DEDICATED 20%
OF PR BUDGET TO SOCIAL MEDIA

27. ALREADY DOING IT

28. BLOGGING

29. NICK HALSTEAD
Founder & CEO
fav.or.it Ltd
twitter.com/nickhalstead