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Global subscriptions and smartphone forecasts (2015-18)

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The mobilesquared Databooks deliver comprehensive data and forecasts to 2018 for mobile subscriptions and smartphones in 200 markets worldwide, including a breakdown of the top 20 markets by operating system. This presentation provides a snapshot of the data available.

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Global subscriptions and smartphone forecasts (2015-18)

  1. 1. www.mobilesquared.co.uk@mobilesquared
  2. 2. What is a Databook mobilesquared.co.uk@mobilesquared We know people don’t have time to read 200-page reports, and really just want the data. So mobilesquared has developed a series of Databooks that are data-heavy and copy-light. Our Databooks are designed to deliver comprehensive market data and forecasts, coupled with a concise, accessible short report to provide you with all the data and key top-line analysis you need to inform your business decisions. With our Databooks you can now use actual numbers in presentations and reports, and not percentages. The mobilesquared Databooks feature: • Summary market overview • Current market data + breakdown by OS (actual numbers, not percentages) • 3-year forecast market data 2016-2018 • Key trend analysis • The top 5 key takeouts covering the main areas your business needs to plan for now
  3. 3. Total smartphones by region (2015) mobilesquared.co.uk@mobilesquared • There were a total of 2.74 billion smartphones in use worldwide at the end of 2015 • Equivalent to 37.4% penetration of the total estimated 7.32 billion mobile connections • Smartphone data is based on total devices used in 200 markets worldwide - 500 1,000 1,500 2,000 2,500 3,000 2015 Millions West Europe Oceania North America Middle East Latin America East Europe Caribbean Asia Africa 37.4% 62.6% Smartphones Non-smartphones
  4. 4. Total smartphones by region (2015-18) mobilesquared.co.uk@mobilesquared • By the end of 2018, the number of smartphones will have risen 1.74 billion to 4.48 billion • Compound Annual Growth Rate (CAGR) of 17.8% • Growth will centre on Africa, Asia and Latin America 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 2015 2016 2017 2018 Millions West Europe Oceania North America Middle East Latin America East Europe Caribbean Asia Africa
  5. 5. Region Country Smartphone net adds % of total net adds Asia China 434,370,560 24.9% Asia India 410,990,570 23.6% Asia Indonesia 76,164,521 4.4% North America USA 57,202,116 3.3% East Europe Russia 51,346,950 2.9% Latin America Brazil 49,456,546 2.8% Africa Nigeria 36,582,972 2.1% Latin America Mexico 28,720,676 1.6% Asia Philippines 24,961,424 1.4% West Europe Italy 24,661,586 1.4% Others Others 547,176,504 31.4% Total Worldwide 1,741,634,425 100.0% Top 10 countries by smartphone net adds (2016-18) mobilesquared.co.uk@mobilesquared • The top 10 countries by smartphone net adds to 2018 will account for 68.6% of the total • All except the USA and Italy can be considered developing markets • China and India alone will account for almost half of total smartphone net adds over the period
  6. 6. Middle East & Africa smartphones (2015-18) mobilesquared.co.uk@mobilesquared • The number of smartphones used in Africa is forecast to see CAGR of 27.8% to end-2018 • Nigeria and South Africa are forecast to dominate African smartphone shipments over the period • The Middle East will see CAGR of 16.6% - 100 200 300 400 500 600 2015 2016e 2017e 2018e Millions Middle East Africa
  7. 7. The Americas smartphones (2015-18) mobilesquared.co.uk@mobilesquared • The number of smartphones used in Latin America will see CAGR of 19.6% to end-2018 • Caribbean will see 22.7% growth, followed by North America with 7.8% • The number of smartphones in Latin America will surpass North America during 2018 - 100 200 300 400 500 600 700 800 2015 2016e 2017e 2018e Millions North America Latin America Caribbean
  8. 8. Asia Pacific smartphones (2015-18) mobilesquared.co.uk@mobilesquared • Asia is forecast to see CAGR in smartphones of 20.1% to end-2018, with Oceania up 5.3% • China will surpass 1 billion smartphones in use by end 2018 • At the same time, India will become the single largest market by annual growth in smartphone users - 500 1,000 1,500 2,000 2,500 3,000 2015 2016e 2017e 2018e Millions Oceania Asia
  9. 9. Europe smartphones (2015-18) mobilesquared.co.uk@mobilesquared • East Europe is forecast to see CAGR in smartphones of 15.9% to end-2018 • Russia alone will account for 58.8% of total smartphone net adds in East Europe • West Europe will see CAGR of 9.8% - 100 200 300 400 500 600 700 800 2015 2016e 2017e 2018e Millions West Europe East Europe
  10. 10. Smartphones by OS (2015-18)* mobilesquared.co.uk@mobilesquared • By the end of 2018, Android market share will rise 2.5 points to 74.4% • Total of 2.36 billion Android smartphones in use in 20 key markets • Apple will lose 0.7 point to 20.8% market share – 660.56 million smartphones in use * Data from 20 key markets - Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Malaysia, Mexico, Russia, Saudi Arabia, South Africa, Spain, Turkey, UAE, UK and the US: Together accounting for approximately 71% of the total smartphones in use in 200 countries worldwide - 500 1,000 1,500 2,000 2,500 3,000 3,500 2015 2016e 2017e 2018e Millions Other Windows iOS BlackBerry Android
  11. 11. About the mobilesquared Databooks mobilesquared.co.uk@mobilesquared For more information on the global smartphone market please see our latest Databook - Global subscriptions & smartphone forecasts by country (2015-18) - which includes individual forecasts for 227 countries and OS breakdowns for 20 key markets. The report costs £499.00 / €645 / US$710 (excl. VAT where applicable) Global subscriptions & smartphone forecasts by country (2015-18) is the first in a series of Databooks to be released by mobilesquared. Upcoming databooks include: - Global A2P messaging forecasts (2015-18) - published May 2016 - UK mobile marketing forecasts (2015-18) - published May 2016 - Why I will never click on your mobile ad: UK mobile advertising forecasts (2015-18) – published June 2016 - Global OTT communication forecasts (2015-18) - published June 2016 - Global push notification forecasts (2015-18) - published July 2016 For more information go to www.mobilesquared.co.uk/databooks Alternatively, please email info@mobilesquared.co.uk or call + 44 (0) 118 380 1601

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