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Roadshow Europe rippll - Doug Chisholm
1.
Location Based Marketing
Doug Chisholm – Rippll
2.
How? Thanks to 3G,
Wi-Fi and GPS location data is readily available on mobile
3.
Location in apps Location
has revolutionised the consumer app space... time for advertisers to join the party
4.
The check in
Loyalty When you are already at a venue, encouraging you to check in Early focus of location was here...
5.
Driving Beyond thenew
customers footfall – check in Focus now on driving footfall to a venue
6.
Location based SMS Introducing
Rippll
7.
Location based map
ads Introducing Rippll
8.
Location at Wi-FiRippll
Introducing hotspots
9.
Location in apps
and advertising Introducing Rippll
10.
Store targeted
Pure Geo
11.
Lifestyle targeted
Geo-Optimised Ads Standard ad Location based version, around football grounds
12.
Maps inside mobile
ads Rippll Formats
13.
Case study
Case Study • 300% uplift in CTR using store targeted ads • Stats delivered by store: – London Coventry Street was the best performing store
14.
PUSH Messaging
15.
The future of
location Future trends
16.
Location Based Marketing
Doug Chisholm – Rippll
Download now