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General information on the project: http://pro.europeana.eu/web/europeana-awareness Scope of this presentation: following the success of the first year, WP2 continued to deliver results in this reporting period. Overall progress for this year has been good, with no major deviations from the work plan. The content gathering campaigns for Europeana 1914-1918 were successful, both in terms of public engagement and content added as well as audience reach. This year also saw the launch of the Europeana 1989 campaign, aiming to create a digital archive of memorabilia connected to the fall of the Iron Curtain. Besides the objects that were gathered, the campaign provided important insights into the challenges of managing a campaign which deals with more recent events. These lessons have been documented and will be taken on board in future campaigns. The collaboration with the Wikipedia community was launched in January and continued throughout the year. A great variety of events were organized as part of the project, including an ambitious international photo competition “Wiki Loves Public Monuments.” As one of the results, a strategic plan for future collaboration between the two communities (Europeana Network and the Wikipedia community) was written in December.

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