IS A BRAND WHAT WE TELL CONSUMERS IT IS?

1. IS A BRAND WHAT WE TELL
CONSUMERS IT IS?

2. “A BRAND IS NO LONGER WHAT WE TELL
THE CONSUMER IT IS. IT IS WHAT
CONSUMERS TELL EACH OTHER IT IS.”
- SCOTT COOK, FOUNDER OF INTUIT

3. THIS IS A POPULAR PHRASE TODAY

4. BUT WHAT WILL BE THE PHRASE OF
TOMORROW?

5. BUT FIRST, WHY DOES THIS STATEMENT HOLD
TRUE TODAY?

6. LEADERS DICTATE WHAT THE FOLLOWERS
FOLLOW

7. PEER TO PEER INFLUENCE IS AT AN ALL TIME
HIGH

8. CONSUMERS NO LONGER LISTEN TO ONE WAY
COMMUNICATIONS

9. “A BRAND IS NO LONGER WHAT WE TELL THE
CONSUMER IT IS. IT IS WHAT CONSUMERS TELL
US IT IS.” – PLANNER OF THE FUTURE

10. WHAT THE HECK DOES THIS MEAN?

11. BRANDS ARE SHIFTING FOR THREE MAIN REASONS

12. CULTURAL TRENDS
ABUNDANCE OF CHOICE
BRAND IRRELEVANCE

13. THREE EXAMPLES

14. CONSUMERS HAVE THE POWER TO TELL
BRANDS HOW THEY SHOULD COMMUNICATE
WITH THE WORLD

15. IF CONSUMERS WANT TO INCREASE HEALTHY
EATING HABITS, BRANDS MUST SHIFT TO
ADHERE TO (NEW) DEMANDS

16. IF A BRAND IS MISREPRESENTED, IT MUST PROVE
TO CONSUMERS WHY THEY MATTER AGAIN

17. “A BRAND IS NO LONGER WHAT WE TELL THE
CONSUMER IT IS. IT IS WHAT CONSUMERS TELL
US IT IS.” – YOUR NAME HERE IF YOU AGREE

18. THANKS!
NICK SMATT
NICK-SMATT.COM
NICHOLASSMATT@GMAIL.COM
@NICK_SMATT