Whether you’re working in-house or in client services, there are a number of great processes and methodologies at your disposal. In this Refresh Baltimore talk on March 4,2015, Nick discussed ways to customize a better process for UX teams and how pizza and design are more related than you think.

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SLICING UP THE
DESIGN PROCESS
… and dishing it out

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HUNGRY, PIZZA?

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WAY BACK IN 1905
First Pizzeria in the US
Gennaro Lombardi
53 1/2 Spring Street, NYC
Wood vs. coal ovens
Buffalo vs. cow milk

4. zagat.com

5. pizzacentric.com

6. pizzacentric.com

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HANDMADE VS. FROZEN

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LESSON ONE:
KNOWN VARIABLES
Temperature
Humidity
Altitude
Gas or electric

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LESSON TWO:
BEING RESOURCEFUL
Ingredients
Time
Willpower

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LESSON THREE:
NEW DISCOVERIES
Chicago deep dish
St. Louis-style pizza
California-style

11. oureverydaylove.com

12. explorestlouis.com

13. samandlouiespizza.com

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MAKING THE PROCESS EASY
IS NOT THE GOAL;
making the product great is the goal.
— Ed Catmull
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DEFINING A GAME PLAN
There’s a business problem which needs to be solved

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UX PROCESSES
Waterfall
Agile
Design Thinking
Lean

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WATERFALL
Web Project Management by Ashley Friedlein
Web ReDesign 2.0 by Kelly Goto

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AGILE
Agile Experience Design
by Lindsay Ratcliffe and Marc McNeill

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DESIGN THINKING
Change by Design: How Design Thinking Transforms
Organizations and Inspires Innovation by Tim Brown

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LEAN
Lean UX by Jeff Gothelf and Josh Seiden

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LESSON ONE:
BEING RESOURCEFUL
Budget
Time
Manpower

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PRODUCT DESIGN
User testing
Product focus
Team collaboration
Iterative output

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LESSON TWO:
KNOWN VARIABLES
In-house vs. Agency
Outsourced contractors
Remote vs. collocated
Schedules
Seniority

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SENIORITY
A rough estimate by
@StrangeNative comparing
junior designers to senior
designers

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CURSE OF KNOWLEDGE
You know things that another person does’t and you’ve
forgotten what it’s like to not have this knowledge

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USER TESTING
Getting out of the kitchen

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FINDING USERS
Building tours
Starbucks
Remote user testing
Usability labs

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FAILURE IS IMPORTANT
It’s okay to suck

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FAIL FAST
Continuous releases
Bridging design & development
Team discussion
Output vs. outcomes

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OUTPUT VS. OUTCOMES
There’s a huge difference

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LESSON THREE:
NEW DISCOVERIES

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TWITTER
Went from SMS on flip phones to
a revolutionary platform for the Arab Spring

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NETFLIX
From DVDs in the mail to streaming
award winning exclusive content online

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PREMADE VS. CUSTOM
It’s okay to use pre-made pizza dough

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PATTERN LIBRARY
Re-use patterns
Identify areas to refactor

36. CLEAN UP AFTERWARDS

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CONTINUOUS
IMPROVEMENT
3 simple questions to ask every time

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WHAT WENT WELL?

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WHAT COULD’VE BEEN
BETTER?

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WHAT NEEDS TO
CHANGE?

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THE MOST DANGEROUS
PHRASE IN THE LANGUAGE IS,
"We've always done it this way."
— Grace Hopper
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THANKS, I’M @WHISTLE.
You can follow me on Twitter