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Digital kids Expo KZero presentation

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Digital kids Expo KZero presentation

  1. 1. VirtualWorlds and MMOs Universe and Radar Charts Digital Kids, Los Angeles April 2012 Nic Mitham, KZero
  2. 2. 1.7bn Registered Accounts
  3. 3. 280m Active Users
  4. 4. Subscriptions vs Micro-Payments 4% $8m 3% $6m 2% $4m $7.80 3.6% $5.45 1% $2m 1.2% 0% $0m Subscriptions Micro-Payments Subscriptions Micro-Payments Conversion Rate from Active to Paying User ARPPU
  5. 5. Virtual Goods by Type Virtual Worlds / MMOs Casual / Social Games 20% 25% 25% 5% 55% 5% 20% 45% Decorative Behavourial Functional Access-Driven
  6. 6. Total Cumulative Registered Accounts Age 2009 2010 2011 Range Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 5 to 10 77m 114m 152m 179m 190m 211m 219m 235m 232m 270m 296m 340m 10 to 15 246m 334m 367m 392m 413m 444m 468m 511m 601m 652m 694m 787m 15 to 25 73m 99m 117m 193m 237m 273m 288m 299m 313m 385m 456m 596m 25+ 18m 21m 23m 25m 27m 30m 34m 36m 39m 42m 44m 49m Total 414m 568m 659m 789m 867m 958m 1,009m 1,081m 1,185m 1,349m 1,490m 1,772m
  7. 7. Total registered accounts: Quarterly growth 300m 250m 200m 150m 282m 154m 100m 130m 91m 164m 78m 91m 141m 50m 104m Q2 09 Q3 09 51m 72m Q4 09 Q1 10 0m Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q411
  8. 8. Q4 2011: total registered accounts 800m 600m 787m 400m 596m 340m 200m 5-10 10-15 0m 15-25 49m Age Group 25+
  9. 9. Virtual Worlds: Sizes by Territory North American South America Westen Europe Eastern Europe Asia Other 5% 6% 11% 7% 3% 26% 10% 29% 6% 6% 16% 34% 10% 37% 14% 9% 8% 15% 11% 33% 33% 7% 34% 28% Age 5 -10 10 - 15 15 - 25 25+ 320m accs 652m 385m 42m Registered Accounts Q4 2011
  10. 10. ARRPU by Age $7.00 $6.50 $6.00 $5.50 $5.00 5 6 7 8 9 10 11 12 13 14 15
  11. 11. web: kzero.co.uk twitter: @kzeroworldswide facebook: kzeroworldswide

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