1. Virtual Worlds:
Industry & User Data
Universe Chart for Q3 2010

2. About KZero
Consulting, Analytics, Insight

3. KZero services
Sectors: Virtual worlds, branded virtual goods, casual/social gaming,
3D gaming, augmented reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development,
user analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy,
social game strategies
For VC’s/Investors: Deal-flow, investment analysis, market sizing

4. Clients

5. Media References

6. GrowthGrowth byAge
Registered Account
by Segment

7. Total registered accounts
Age 2009 2010 2011
Range Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
5 to 10 77m 114m 152m 179m 190m 211m 219m 235m 272m
10 to 15 246m 334m 367m 392m 413m 444m 468m 511m 561m
15 to 25 73m 99m 117m 193m 237m 273m 288m 299m 313m
25+ 18m 21m 23m 25m 27m 30m 34m 36m 39m
Total 414m 568m 659m 789m 867m 958m 1,009m 1,081m 1,185m

8. Total registered accounts
1,200m
1,100m
1,000m
900m
800m
700m
600m
500m
400m
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11

9. Total registered accounts: Quarterly growth
200m
150m
100m
154m
130m
91m 50m
78m 91m
104m
51m 72m
Q2 09 Q3 09
Q4 09 Q1 10 0m
Q2 10
Q3 10
Q4 10
Q1 11

10. Q1 2011: total registered accounts 600m
450m
561m 300m
272m
313m 150m
5-10
10-15 0m
15-25 39m
Age Group 25+

11. Total registered accounts
1200m
5-10 10-15 15-25 25+
1000m
800m
600m
400m
200m
0m
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
Age Group

12. Universe Chart
Average age and registered accounts

13. Launch or Open Beta
Start Date
6m 7m
Previous Quarter Closed
Registered Accounts Current Total
Registered Users

14. Age 5
kzero.co.uk
25m Second Life (36) Jumpstart 4.5m Math Blaster
Virtual Worlds 2011 FooPets
9m 2m
Utherverse (35) 7.5m
Registered Accounts
r
Planet T WebKinz J
3.8m
8m Sea Pals/Shidonni
7m 22m Brainnook
urtle
Q1 2011
Ag
2.5m 7m
e8
Liv World
e3
Ag
Blue Mars 3.3m Chapatiz
0+
2010 1.8m
19m 1m Dinokids
Live or open beta Twinity 5m 1.5m
orld
17m 1.4m 3.1m Hello Kitty Online
zie W
wn
Launched in 3m 1.2m 3m 3.5m Pixie Hollow
Bunny To
Wow
orld
15m 2.5m DizzyWood
1m
2.5m ies
gi W
Closed 2m dd 3m Monkey Quest
13m bu
Woo
2m 2009 1m Eco 2m
16m WebKinz
oo
21m Buildabearville
KaZ
2m 15m
Zoo
1.2m 19m 2.1m Bin Weevils
iLand
18m Beanie Babies/Pandanda
No data shown for worlds 10m 17m 2m
Hand
under 1m registered accounts. 15m Allstar Buddies/LPSO
3dChat 2008 11m 1m Tinier Me
Includes estimates.
Copyright KZero 2006-2011 GeoSim 5m Action Jetz/Ridemakerz
3m Bear League/Innerstar Uni
CyberTown 22m Barbie Girls
19m
World of Cars/Kung Fu Panda
Omnidate 18m Animal Jam/Petra’s Planet
2007 17m
eRepublic 2.1m 16m 1.1m Ekoloko
2m 15m 1m
Weopia 12m 144m Poptropica
Sponsored by 105m 110m
83m
20m 40m 76m 80m
Amazing Worlds 1.5m 1.8m 2m Action Allstars
1m 4m 7m 12m 18m 25m 27m 34m Moshi Monsters
Age 25 2011 2010 2009 2008 2007 2007 2008 2009 2010
3m
2011
3.2m Chimpoo
Age 10
Yoowalk
1.5m Camp Pete/Garden Party
4m 3m 2m
4.5m Scenecaster Franktown Rocks
8m Digital Dollhouse
3m Brit Chicks
5m 9m
45m 8m
50m 10m 10m Fusion Fall
12m 12m 17m
30m 2007 55m 5m 19m Free Realms
35m 19m 58m 8m
60m 10m Fantage
20m 22m 63m
Dofus 40m 28m
30m 30m 65m Neopets
ty 35m 32m
Empire of Sports Viva 40m 40m Vizwoz/Roblox
45m 45m
1m 2.8m 47m Club Pony Pals
46m 1m 2008 53m
Football Superstars 3m 1m
63m Club Penguin
2m 19m 6m 3m 3m
48m 17m 4m 4m
blin
2.3m 12m 5m 1.3m Roblox
We
IMVU 50m 8m 5m
7m 5m Cartoon Doll
13m 24m 11m
6m Emporium
3m 7m 8m 21m 1.2m Lego Universe
15m 13m 6m
3m Quaver
SmallWorlds 3.2m ee 9m 12m 26m 2009 5m Glitch
Coo 1m 1.2m 124m 11m 14m 6.3m
Clu
b 13m
16m 26m 3.7m
16m 6.5m Spineworld
10m Migoland
1.7m 20m 135m 12m 4m
1.6m 3.8m 30m Mindcraft
n
14m 30m
RocketO
5m 18m 7m
25m 2m 13m 10m Whyville
32m 148m 42m 6.5m
27m 6m
Ministry of 11m 3m 16m 2.5m 4.1m
158m 2010 46m 12m Baobab
Silly Games 12m 30m 14m 7m 19.5m Planet
Frenzoo
2.7m
Ag
7m
0
Howrse
RezLive17m 17m 168m 55m
e2
15m GoSupermodel
e1
32m
Ag
3m 8m
3
Home 3.2m 16m 8m Wizard 101
36m 175m 69m
sMeet 18m Planet Cazmo
Meez 36m 3.2m 5m 185m 85m
17m
Gaia Star Fever Agency
40m 2011
3.5m 5.5m 9m
18m
WeeWorld Cosmopax 94m
200m Stardoll Girl Sense Outspark
Habbo
Age 15