1. Introduction to
VERTICAL HORIZONTAL
A L
R S s
E AND
V WHEN on wo
c t
pt s
ce rk
N S soci al ne
R A A NICHE pl ied
in
T COMMUNITY
MIGHT WORK
ap
Nicola Greco, Ignite Roma 2010 And yes, I’m good in maths at school
giovedì 8 aprile 2010

2. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
What is a social network?
What is a community?
giovedì 8 aprile 2010

3. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
: = :
HORIZONTAL VERTICAL
SOCIAL NETWORK SOCIAL NETWORK
giovedì 8 aprile 2010

4. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
ON TAL RKS
E
RIZ WO
R
HO LN ET
A
SO CIA ES
IC P LAC
PU BL
WE’RE CONNECTED ON
FACEBOOK, JUST BECAUSE
WE’RE FRIENDS
no niche interest
giovedì 8 aprile 2010

5. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
I upload my videos
I share my videos
giovedì 8 aprile 2010

6. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
I upload my videos
I share my videos
about news
giovedì 8 aprile 2010

7. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
ARE
NETWORKS
VERTICAL
COMMUNITIES FOCALIZED ON A
NICHE INTEREST
WE CAN BE CONNECTED NOT
JUST BECAUSE WE’RE FRIENDS
giovedì 8 aprile 2010

8. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
VERTICAL NETWORKS
ARE CLOSED AND FOCALIZED
ON A TOPIC.
LIKE MONASTERY,
OUT OF THE WORLD.
giovedì 8 aprile 2010

9. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
COMM UNITY
A UNITY
IN THE COMM
THI NK A
T DO YOU
WHA IS ?
OUP OPLE
K GR K OF PE
BOO ETWOR
FACE OCIAL N REST IN AN
A NEW S E SAM E INTE
OUPE D BY TH
GR LACE
HORIZO NTAL P
this might be the
answer.
giovedì 8 aprile 2010

10. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
A VERTICAL NETWORK
IN AN
HORIZONTAL ONE
THAT’S MATHS!
TRASVERSAL NETWORK,
even if someone call them bridges
giovedì 8 aprile 2010

11. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
AL
· META
RS
S VE
· LAYER
AN
TR
giovedì 8 aprile 2010

12. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
A
TRANSVERSAL
SOCIAL a vertical community
grows and lives in
NETWORK horizontal networks
IS META
WHEN
giovedì 8 aprile 2010

13. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
Twitter hashtags
Facebook groups
Flickr groups
FriendFeed rooms
are form of meta communities
giovedì 8 aprile 2010

14. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
128battute - Feltrinelli on Twitter
BestBuy on Facebook
Lady Gaga on Facebook
yes these are meta communities.
giovedì 8 aprile 2010

15. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
ROI?
FATTI TUOI
giovedì 8 aprile 2010

16. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
if you want a
monastery
BE LAYER
giovedì 8 aprile 2010

17. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
A
TRANSVERSAL
SOCIAL a vertical community
lives alone with
NETWORK a full integration of
IS LAYER horizontal networks
WHEN
giovedì 8 aprile 2010

18. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
giovedì 8 aprile 2010

19. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
TRANSVERSAL IS NOT
THE EDEN
giovedì 8 aprile 2010

20. Introduction to
twitter.com/nicolagreco
Vertical, horizontal and transversal or
communities nicolagreco.com
Per il resto, non c’è tempo,
a voi le domande!
E si in matematica me la cavo.
Grazie
Nicola Greco - notsecurity@gmail.com
http://nicolagreco.com
giovedì 8 aprile 2010