1. Magazine Adverts
By Nicole Eddy

2. When looking at the
typography on the magazine
advertisement, this parallels
with that on the album cover.
The use of a sans-serif font
further represents the album
as being modern, having a
less formal appearance
compared to a serif font.
With consistency of the
typography, this may act as
a logo or symbol of
recognition for the band.
Below the bold name of
the album, the
advertisement allows the
audience to see what is
included within the
album, acting as an
encouraging incentive for
people to buy the album.
This additionally allows
individuals to become
familiar with the
album, whether they
decide to purchase it or
not.
Below the lined break it is
seen that there is a quote
from the band. This allows
the audience to form a
connection with the band,
insinuating a relationship
between the two.
Moreover this enables the
audience to ‘sit on the
fence’ suggesting that the
band are your ‘normal’,
everyday people in
opposition to rich and
famous.
It is noticeable that there is
a much greater text to
image ratio. However, the
small included image at
the bottom of the
advertisement is that of
the album, allowing the
audience to become
familiar with the
appearance of the album.
The dark colour scheme fits the rock genre of the band. The background image is
seen to be an extreme close up of the album cover. The sharp effect of the image
suggests that the music of the band Is loud and explosive, suited to a younger
demographic audience.

3. The image on the
magazine advertisement
interlinks with that of the
album title; ‘Skying’. With
the composition of a
landscaped image this
further has connections
with other songs on the
album such as; ‘Changing
the Rain’ and ‘Oceans
Burning’ connecting with
the naturalistic names of
the tracks.
The typography of the
bands name is seen to
be in a sans-serif font.
This would suggest a
sense of informality, in
comparison to the
typeface used in a
mediated text such as a
newspaper. The
capitalisation of the text
additionally advocates
the importance of
it, creating relations
between the band and
their intended audience.
The use of the album
cover on the
advertisement additionally
enables the audience to
become mundane with
the presentation of the
album.
The use of blue as a block
colour adds to the natural
feel of the image. Having
used dominantly, primary
colours this therefore,
interlinking with the bands
previous album name;
‘Primary Colours’ in 2009
The use of the word ‘now’ immediately
catches the attention of the audience by
advocating a sense of urgency as this is
something not to miss out on.
It is clear that the
advertisement has a larger
image to text ratio. The
appearance of the text is
something associated with
cinema, perhaps relating to
the British origins of the
band, with cinema being big
in British industries. With
high ratings from un-bias
sources this acts as an
encouragement for
audiences to buy the album.

4. The typography for that of
the artists name is
different to that of the
name of the album. The
use of a flowing sans-serif
font would suggest the
modernity of the album
but further the female
gender of the lead singer.
With this consistency of
font across all her albums
this could be considered
as a recognisable feature
of the artist. The use of
contradictory colours
additionally allows the
typography to stand out
on the
advertisement, suggestin
g its importance along
with its central alignment .
The dark colour
scheme of red, white
and black connects
with the Indie Rock
genre of the artist, with
rock generally being
renounced for its deep
sounds.
After the release of the
song ‘Heavy In Your Arms’
singer Florence
Welsh entered the studio
for a two-week session to
record with producer Paul
Epworth, with whom she
worked on the band's
album. This therefore
interlinks with the image on
the album cover, giving
reasoning behind the
choice.
You are able to see that
there is no text on the
advertisement, apart from
that on the image and
below, the date of release
for the album. This enables
the audience to become
familiar with the
appearance of the album
and further gives a sense of
immediacy with the
presence of the specific
date rather than text such
as; ‘out soon’
Having an official website address for the artist further enables the
audience to access additional information on the album and also, other
media and events associated with Florence and the Machine. This is seen
to be a clever way to both entice audiences but additionally sell more to