The key to an effective branding strategy is to being able to deliver.

1. BRANDING SYSTEMS
BY: NICOLE K. LUNDY
Most small business CEO’s and entrepreneurs fail to realize this one simple
thing.
That is, the key to an effective branding strategy is to being able to deliver.
Seems simple, but it’s missed by an insane amount of business owners.
You must… No let me start that over.
YOU MUST be able to back up your claims and produce exactly as you say.
You got to walk your talk or else you will be walking into going out of business.
The majority of your business sales and profits come from repeat customers.
Because here’s the thing, nobody is going to be disappointed by your services
twice.
And, that is exactly why, you need a rock-solid and profitable branding system
that involves:
CUSTOMER SATISFACTION
Brand is just a mere representation of your company. Therefore, it must reflect
exactly what your business can deliver for the customers and build its reputation
from there. If you cannot produce quality products or services, then regardless of
how potent your branding system or strategies are, you'd never be able to turn
your marketing campaigns into a sales force.
WWW.PROFITABLEPERSONALBRAND.COM | 646-397-6095 |

2. 2
Profitable Personal Brand
Brand strategy
Therefore, you need to be as sensitive to your customers' needs as possible. But
only to a certain extent that you still hold control over the image and reputation
that you want your brand to exhibit.
Indeed, brand equity is a vital aspect in every business, especially consumer-based
equity. It reflects the level of trust and attitude that a customer has
towards a product associated with a given brand. This is impacted by the actual
experience that a consumer has had with the product such that brand loyalty is
affected by factors such as perceived quality and the delivery of the product.
CONSISTENCY
One of the most effective ways to build trust amongst your customers is to be
consistent with the message you are trying to convey. Consistency is most
important when exhibiting the values that are key and vital in your company.
Then, focus on every aspect of your business to ensure that it remains consistent
with the values professed by your company and that they make a good
representation of the company's vision.
EXPANDING YOUR BRAND
Creating a brand for your company is not only limited to the creation of a logo.
While it is essential, your work does not stop there. After all, a logo is just a
representation of your professional image but there are several factors in
between that would help translate them into sales. You do not even have to
WWW.PROFITABLEPERSONALBRAND.COM | 646-397-6095 |

3. 3
Profitable Personal Brand
Brand strategy
spend lots of money to fulfill them. In every form of communication that you use
in your business transactions, include your company logo in it, whether you'd be
using business cards, yellow page ads, newsletters, letterhead, invoices,
envelopes, and many more. Your logo is of no use unless you are able to
capitalize on it and make it do its work for you.
MANAGING YOUR BRAND
As market trends continue to change and evolve, so must your approach at
branding strategies. While you set your own company's branding standards, you
also need to look into exceeding those promises you've set and this is one of the
most effective ways to generate more customers. On the other end, one failure
could eventually ruin your business' reputation on a long haul.
WWW.PROFITABLEPERSONALBRAND.COM | 646-397-6095 |

4. 4
Profitable Personal Brand
Brand strategy
If you see any opportunity where changes can be done or improvements can be
executed, then don't be afraid to execute them.
This is one way for your business to stay on top of things and keep up with
changing trends in the market for an effective business branding effort.
money-making RESOURCE
And now I would like to invite you to claim your Free Instant Access to my "Hot
Brand Action: 5 High-Performing Strategies to Dominate Your Market and Add an
Extra $1K-$10K to your Bottom Line" training when you visit
http://www.profitablepersonalbrand.com/hot
You'll get one "plug-n-play" workbook AND a 60-minute Audio Replay of a
teleseminar about using the exact strategies to get more clients, increase your
impact and get paid.
From Nicole K. Lundy - the Money-Making Brand Strategist.
WWW.PROFITABLEPERSONALBRAND.COM | 646-397-6095 |