Highly personalised and localized services are often hard to scale up, because of their intrinsic link with the context in which they have been designed. This presentation proposes how such services can be scaled up, starting from a case study, the Life 2.0 service platform

1. Scaling up local and individualized
solutions, challenging existing logic
Nicola Morelli
Department of
Architecture Design and
Media Technology
Aalborg University

2. From large scale to individuals and back
Scale-down
Focus on industrial production
• Large scale production
• Standardization
• Economy of scale
Focus on people
• Individual solutions
• Local solutions
• Personalisation

3. From large scale to individuals and back
Scale-up
Focus on scalability
• Larger scale
• reproducibility
• Economy of scale
Focus on people
• Individual solutions
• Local solutions
• Personalisation
• Scale-down

4. The
platform

5. Life 2.0 have been co-designed and tested with users

7. Critical factors
• Relevance  Attention  Participation
• Trust  Personal Contact

8. The platform

9. Capabilities and value added
Actor
Type of knowledge
Value added
User
Personal/tacit
Attention / content
Community provider
Social/aggregative
Aggregation
Technical broker
Technical
Technical solutions
Hub/association
Content related
Events / content
Local businesses
Service/market related
Personal/locally relevant
market offers / money
For Municipalities: higher life quality with the same of less resources

10. Diffusion of Innovation (existing social networks)

11. Diffusion of Innovation (personalised and local services)

12. www.Life2project.eu
Nicola Morelli – nmor@create.aau.dk