Inspiring quotes and examples that kept me going while writing my thesis.

1. eight slides
Being a geeky creative/strategic wasn't always easy during
four years of advertising education at the #WDKA. Luckily I was not alone.
*inspiring quotes and examples that kept me going while writing my thesis*
course
Advertising
institute
Willem de Kooning Academie,
Rotterdam University of Applied Sciences

2. Thomas Beakdal: How advertising worked in the old days
“Back then a company's product division would create an average product
for average people. They would take product to an advertising agency to
somehow make it exciting for people to buy.”

3. Clark Kokich: The Big Change
“The Big Change in all this wasn’t moving the channel for marketing
information from a newspaper page or TV screen over to a computer
monitor. What turned things upside down was the newfound ability for
consumers to talk back - to voice their own opinions, to share their love
for certain brands with each other, and to get mobile, on-the-spot reviews
about pasta, cars, and plumbers while standing in restaurants, show-
rooms, and two feet of water in their own basements”.

4. Its about the voice of the consumer.
“Not a single booming voice, but
a chorus without conductor.”
Ryan McManus

5. The Nielsen Company: Research
“Nielsen asked 25,000 Internet users from 50 countries, “Which sources
of ‘advertising’ do you trust most?” Ninety percent said they have
confidence in recommendations from people they know - in other words,
their friends and colleagues. Next on the list at 70 percent was consumer
opinions posted online”.

6. What opportunities brought
digital us and how do we
stimulate a conversation
through sharing?

7. It enables us to reach out to the consumer. We've
think on relevant ideas and design services
exciting enough to talk about.

8. Example?
Take a close look at Virgin America.
http://www.doordiebook.com/sample/case-study/virgin

9. But also small brand-acts start conversations. Take a look at this
examples. Tweet worthy don’t you think?
http://www.ideo.com/work/keep-the-change-account-service-for-bofa/
http://giorkonducta.tumblr.com/post/26587543194
http://zqi.bo.lt/b2rnc

10. I like to connect brands with people
and pop culture. With small,
big, but most of all: relevant
ideas worth sharing.

11. Interested in my work? visit nielsdortland.com
or follow me on Twitter @nielsdortland.
Thanks @tijs, @tomdebruyne, @SePP,
@AstridGr and the rest of the gang for
inspiring me lately.