SlideShare una empresa de Scribd logo
1 de 12
Descargar para leer sin conexión
Olly Murs
website analysis:
Enter Website




As you enter the website you immediately come across his latest hit single
 alongside Flo Rida called ‘Trouble Maker,’ which immediately engages a
    viewer’s attention as it provides us with something recent of his to
                 demonstrate his current talent and style.
Immediate Convergence:
   Much before entering the site, we as viewers are
  bombarded with convergence to go and purchase
 his album which emphasises the fact that his music
is good enough to spend on but most consumers will
 want to know more about him and to do so we will
            need to enter the main site.
As soon as we enter the site we come across an image of Olly Murs looking straight at us
and thereby providing direct address through his eyes which makes it seem more personal
 almost as if he’s inviting us. The image has him casually dressed which reflects his music
 and personality as he is an artist who does not take himself seriously. This quality of his
 helps fans to easily identify with him as a normal common man. The picture is yet again
taken out and enlarged form his new album which promotes and encourages us to buy it.
We are constantly reminded of the product throughout the pages as shown above on this
                                          webpage.
The Font used reflect the artist’s dual
personality of traditional yet modern.
He has the voice that people can easily
identify to and enjoy but he remains
to paint an image of him being
contemporary and fun loving who does
not emphasise on how he is portraying
himself or whether to be a role model. The font used for this website
is easily recognisable as it has been used in the past to construct and
market other of his products. This builds up a recognisable brand
that people not only will find familiar but will also help connect all
his products with one another. The font used uses Sans-serif which is
normally used on traditional singers and therefore it says that that
artist is serious about his music however the slight curved edges on
the letter gives the youth appeal and brings out the lively
personality of his.
Navigation Bar:


   Navigation Bar provides the viewers with
  choices and a sin which sense of control in
which they have the power to choose what and
 where to browse therefore a navigation bar
 gives the viewers of this website a chance to
   indulge into the several options that are
    provided accordingly to their interests.
Interactive:




    The website is scattered with several moving
  images which draws the viewers’ eyes as well as
provide an interactive element that engages fans to
browse and explore. Moving images yet again gives
 choices for people to take and visit the aspect they
               are most interested in.
Convergences:
   Several different convergences in the form of
   different media forms such as Facebook and
  Twitter are all bundled in to this one webpage
  which integrates all sorts of medium into one.
 The number of different convergences provides
the viewers with abundance (Dyer) and therefore
          attends to a variety of interests.
Social Networking:
Facebook and Twitter allows
viewers and fans in particular to
stay updated on what their
favourite personality is up to. It
reduces the distance that once
was between a star and their fan
and therefore allows fans to be a
lot more involved and closer to
their stars hence reinforcing both
parties equally.
Brand: ‘Olly Murs.’
          Products are sold in the name of
          ‘Olly Murs,’ which not only enhances
          his star power but also builds up the
          brand ‘Olly Murs.’ Once people star
          owning products with his name with
          it, they will join a group and belong
          to a community in which everyone
          have common interests. The idea of
          Brand allows audience to get
          involved as well as increase the
          artist’s popularity with not only
          music but also other seasonal
          products that people will purchase
          with 2 purposes which develops and
          constructs his star identity.
Information:
        Surveillance is provided
        through the sections that
        inform us on the latest
        news on Olly Murs and
        also informs us on the
        upcoming events which
        not only allows the fans
        to be updated but also
        increases profits buy
        engaging people to
        spend money to attend
        these specific events.
Purchase:
Finally, having explored the whole website and
assumingly been intrigued by Olly Murs the singer
and Olly Murs the person, the website eventually
aims to sell you the product which is the initial
reason why he is a star. Here is where Media uses
all its techniques to get people to spend money on
them. Even though in the modern era, people are
more likely to download from itunes rather than
purchase CD, websites still don’t shy away from
promoting CDs as they still successfully manage to
encourage and interest buyers as a result of the
star construction that Dyer describes. In other
words people will still buy CD in order to hold an
actual valuable product instead of the mere mp3
download that is just kept in a folder of your phone.

Más contenido relacionado

La actualidad más candente

Product research
Product researchProduct research
Product researchramsz001
 
Katy perry website analysis
Katy perry website analysisKaty perry website analysis
Katy perry website analysiscaseypheby8
 
Conventions of mag advert
Conventions of mag advertConventions of mag advert
Conventions of mag advertLeloo Ming
 
Website research
Website researchWebsite research
Website researchYI KI LAI
 
Website Research
Website Research Website Research
Website Research ntorro1
 
Media evaluation 3
Media evaluation 3Media evaluation 3
Media evaluation 3bethanglover
 
Print analysis 2
Print analysis 2Print analysis 2
Print analysis 2AbbieYapp
 
Webpage analysis of R&B Artists
Webpage analysis of R&B ArtistsWebpage analysis of R&B Artists
Webpage analysis of R&B ArtistsAminatta21
 
How effective is the main combination of your
How effective is the main combination of yourHow effective is the main combination of your
How effective is the main combination of yourKirstenemma
 
Adele 21 album advert completed
Adele 21 album advert completedAdele 21 album advert completed
Adele 21 album advert completedAbigail Downes
 
Adele 21 album advert completed
Adele 21 album advert completedAdele 21 album advert completed
Adele 21 album advert completedAbigail Downes
 
Evaluation Question 2
Evaluation Question 2 Evaluation Question 2
Evaluation Question 2 Sam Fairhead
 
Question 3 power ponit
Question 3  power ponitQuestion 3  power ponit
Question 3 power ponitImogen Turnbow
 
ADVERTISEMENT POSTER DESIGN/PLAN
ADVERTISEMENT POSTER DESIGN/PLANADVERTISEMENT POSTER DESIGN/PLAN
ADVERTISEMENT POSTER DESIGN/PLANsarahpoore17
 

La actualidad más candente (20)

Product research
Product researchProduct research
Product research
 
Katy perry website analysis
Katy perry website analysisKaty perry website analysis
Katy perry website analysis
 
Conventions of mag advert
Conventions of mag advertConventions of mag advert
Conventions of mag advert
 
Website research
Website researchWebsite research
Website research
 
Website Research
Website Research Website Research
Website Research
 
Media evaluation 3
Media evaluation 3Media evaluation 3
Media evaluation 3
 
Media evaluation 3
Media evaluation 3Media evaluation 3
Media evaluation 3
 
gosho
goshogosho
gosho
 
Print analysis 2
Print analysis 2Print analysis 2
Print analysis 2
 
Magazine adverts a2
Magazine adverts a2Magazine adverts a2
Magazine adverts a2
 
Ques 2
Ques 2Ques 2
Ques 2
 
Webpage analysis of R&B Artists
Webpage analysis of R&B ArtistsWebpage analysis of R&B Artists
Webpage analysis of R&B Artists
 
The 1975 cd advert analysis
The 1975 cd advert analysisThe 1975 cd advert analysis
The 1975 cd advert analysis
 
How effective is the main combination of your
How effective is the main combination of yourHow effective is the main combination of your
How effective is the main combination of your
 
Adele 21 album advert completed
Adele 21 album advert completedAdele 21 album advert completed
Adele 21 album advert completed
 
Adele 21 album advert completed
Adele 21 album advert completedAdele 21 album advert completed
Adele 21 album advert completed
 
Evaluation Question 2
Evaluation Question 2 Evaluation Question 2
Evaluation Question 2
 
Webiste
WebisteWebiste
Webiste
 
Question 3 power ponit
Question 3  power ponitQuestion 3  power ponit
Question 3 power ponit
 
ADVERTISEMENT POSTER DESIGN/PLAN
ADVERTISEMENT POSTER DESIGN/PLANADVERTISEMENT POSTER DESIGN/PLAN
ADVERTISEMENT POSTER DESIGN/PLAN
 

Destacado

블로거즈 제안서
블로거즈 제안서블로거즈 제안서
블로거즈 제안서Ziyoon Han
 
Mood board for websites
Mood board for websitesMood board for websites
Mood board for websitesniisha27
 
블로거즈제안서
블로거즈제안서블로거즈제안서
블로거즈제안서Ziyoon Han
 
Heartattack analysis
Heartattack analysisHeartattack analysis
Heartattack analysisniisha27
 
Ancillary p roducts image
Ancillary p roducts imageAncillary p roducts image
Ancillary p roducts imageniisha27
 
Q2 evaluation
Q2 evaluationQ2 evaluation
Q2 evaluationniisha27
 
Possible Shots
Possible Shots Possible Shots
Possible Shots niisha27
 

Destacado (8)

블로거즈 제안서
블로거즈 제안서블로거즈 제안서
블로거즈 제안서
 
Bpa buenas practicas agricolas
Bpa buenas practicas agricolasBpa buenas practicas agricolas
Bpa buenas practicas agricolas
 
Mood board for websites
Mood board for websitesMood board for websites
Mood board for websites
 
블로거즈제안서
블로거즈제안서블로거즈제안서
블로거즈제안서
 
Heartattack analysis
Heartattack analysisHeartattack analysis
Heartattack analysis
 
Ancillary p roducts image
Ancillary p roducts imageAncillary p roducts image
Ancillary p roducts image
 
Q2 evaluation
Q2 evaluationQ2 evaluation
Q2 evaluation
 
Possible Shots
Possible Shots Possible Shots
Possible Shots
 

Similar a Olly murs website analysis

How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?Leanne Gelder
 
Evaluation question 2 finito
Evaluation question 2 finitoEvaluation question 2 finito
Evaluation question 2 finitoTaliaWilson
 
Codes and conventions of billboards
Codes and conventions of billboardsCodes and conventions of billboards
Codes and conventions of billboardsalex turner
 
Lo4 pro forma(3)
Lo4 pro forma(3)Lo4 pro forma(3)
Lo4 pro forma(3)em-monsey
 
MD_Hashtag_Hustle
MD_Hashtag_HustleMD_Hashtag_Hustle
MD_Hashtag_HustleZach Miller
 
Album advert anaysis
Album advert anaysisAlbum advert anaysis
Album advert anaysisbrookepatrick
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2olivia groves
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3enosd1
 
Learn from audience
Learn from audience Learn from audience
Learn from audience alex00112233
 
Ideas for distributing my production a2
Ideas for distributing my production a2Ideas for distributing my production a2
Ideas for distributing my production a2_brookepollock
 
Portfolio Evaluation Task 2
Portfolio Evaluation Task 2Portfolio Evaluation Task 2
Portfolio Evaluation Task 2tomlucy72
 
Magazine Poster analysis
Magazine Poster analysisMagazine Poster analysis
Magazine Poster analysiscokecolaboy
 
Website analysis
Website analysisWebsite analysis
Website analysishfew9u8qfi
 

Similar a Olly murs website analysis (20)

How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
 
Evaluation question 2 finito
Evaluation question 2 finitoEvaluation question 2 finito
Evaluation question 2 finito
 
Media evaluation 3
Media evaluation 3Media evaluation 3
Media evaluation 3
 
Website
WebsiteWebsite
Website
 
Codes and conventions of billboards
Codes and conventions of billboardsCodes and conventions of billboards
Codes and conventions of billboards
 
Lo4 pro forma(3)
Lo4 pro forma(3)Lo4 pro forma(3)
Lo4 pro forma(3)
 
MD_Hashtag_Hustle
MD_Hashtag_HustleMD_Hashtag_Hustle
MD_Hashtag_Hustle
 
Album advert anaysis
Album advert anaysisAlbum advert anaysis
Album advert anaysis
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Learn from audience
Learn from audience Learn from audience
Learn from audience
 
Ideas for distributing my production a2
Ideas for distributing my production a2Ideas for distributing my production a2
Ideas for distributing my production a2
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluation
 
Harry styles
Harry stylesHarry styles
Harry styles
 
Ancillary
AncillaryAncillary
Ancillary
 
Portfolio Evaluation Task 2
Portfolio Evaluation Task 2Portfolio Evaluation Task 2
Portfolio Evaluation Task 2
 
Magazine Poster analysis
Magazine Poster analysisMagazine Poster analysis
Magazine Poster analysis
 
Website analysis
Website analysisWebsite analysis
Website analysis
 
Ancillary
AncillaryAncillary
Ancillary
 
Ancillary website
Ancillary websiteAncillary website
Ancillary website
 

Más de niisha27

Mood board for websites
Mood board for websitesMood board for websites
Mood board for websitesniisha27
 
Cheryl cole website analysis
Cheryl cole website analysisCheryl cole website analysis
Cheryl cole website analysisniisha27
 
Male Gaze And Feminine Mystique Theory
Male Gaze And Feminine Mystique Theory Male Gaze And Feminine Mystique Theory
Male Gaze And Feminine Mystique Theory niisha27
 
Male gaze and feminine mystic theories
Male gaze and feminine mystic theoriesMale gaze and feminine mystic theories
Male gaze and feminine mystic theoriesniisha27
 
Universal Production- Evaluation
Universal Production- Evaluation Universal Production- Evaluation
Universal Production- Evaluation niisha27
 
Evaluation questeon instutution
Evaluation questeon instututionEvaluation questeon instutution
Evaluation questeon instututionniisha27
 
Q5 conventions
Q5 conventionsQ5 conventions
Q5 conventionsniisha27
 

Más de niisha27 (8)

Mood board for websites
Mood board for websitesMood board for websites
Mood board for websites
 
Cheryl cole website analysis
Cheryl cole website analysisCheryl cole website analysis
Cheryl cole website analysis
 
Male Gaze And Feminine Mystique Theory
Male Gaze And Feminine Mystique Theory Male Gaze And Feminine Mystique Theory
Male Gaze And Feminine Mystique Theory
 
Digi pack
Digi packDigi pack
Digi pack
 
Male gaze and feminine mystic theories
Male gaze and feminine mystic theoriesMale gaze and feminine mystic theories
Male gaze and feminine mystic theories
 
Universal Production- Evaluation
Universal Production- Evaluation Universal Production- Evaluation
Universal Production- Evaluation
 
Evaluation questeon instutution
Evaluation questeon instututionEvaluation questeon instutution
Evaluation questeon instutution
 
Q5 conventions
Q5 conventionsQ5 conventions
Q5 conventions
 

Olly murs website analysis

  • 2. Enter Website As you enter the website you immediately come across his latest hit single alongside Flo Rida called ‘Trouble Maker,’ which immediately engages a viewer’s attention as it provides us with something recent of his to demonstrate his current talent and style.
  • 3. Immediate Convergence: Much before entering the site, we as viewers are bombarded with convergence to go and purchase his album which emphasises the fact that his music is good enough to spend on but most consumers will want to know more about him and to do so we will need to enter the main site.
  • 4. As soon as we enter the site we come across an image of Olly Murs looking straight at us and thereby providing direct address through his eyes which makes it seem more personal almost as if he’s inviting us. The image has him casually dressed which reflects his music and personality as he is an artist who does not take himself seriously. This quality of his helps fans to easily identify with him as a normal common man. The picture is yet again taken out and enlarged form his new album which promotes and encourages us to buy it. We are constantly reminded of the product throughout the pages as shown above on this webpage.
  • 5. The Font used reflect the artist’s dual personality of traditional yet modern. He has the voice that people can easily identify to and enjoy but he remains to paint an image of him being contemporary and fun loving who does not emphasise on how he is portraying himself or whether to be a role model. The font used for this website is easily recognisable as it has been used in the past to construct and market other of his products. This builds up a recognisable brand that people not only will find familiar but will also help connect all his products with one another. The font used uses Sans-serif which is normally used on traditional singers and therefore it says that that artist is serious about his music however the slight curved edges on the letter gives the youth appeal and brings out the lively personality of his.
  • 6. Navigation Bar: Navigation Bar provides the viewers with choices and a sin which sense of control in which they have the power to choose what and where to browse therefore a navigation bar gives the viewers of this website a chance to indulge into the several options that are provided accordingly to their interests.
  • 7. Interactive: The website is scattered with several moving images which draws the viewers’ eyes as well as provide an interactive element that engages fans to browse and explore. Moving images yet again gives choices for people to take and visit the aspect they are most interested in.
  • 8. Convergences: Several different convergences in the form of different media forms such as Facebook and Twitter are all bundled in to this one webpage which integrates all sorts of medium into one. The number of different convergences provides the viewers with abundance (Dyer) and therefore attends to a variety of interests.
  • 9. Social Networking: Facebook and Twitter allows viewers and fans in particular to stay updated on what their favourite personality is up to. It reduces the distance that once was between a star and their fan and therefore allows fans to be a lot more involved and closer to their stars hence reinforcing both parties equally.
  • 10. Brand: ‘Olly Murs.’ Products are sold in the name of ‘Olly Murs,’ which not only enhances his star power but also builds up the brand ‘Olly Murs.’ Once people star owning products with his name with it, they will join a group and belong to a community in which everyone have common interests. The idea of Brand allows audience to get involved as well as increase the artist’s popularity with not only music but also other seasonal products that people will purchase with 2 purposes which develops and constructs his star identity.
  • 11. Information: Surveillance is provided through the sections that inform us on the latest news on Olly Murs and also informs us on the upcoming events which not only allows the fans to be updated but also increases profits buy engaging people to spend money to attend these specific events.
  • 12. Purchase: Finally, having explored the whole website and assumingly been intrigued by Olly Murs the singer and Olly Murs the person, the website eventually aims to sell you the product which is the initial reason why he is a star. Here is where Media uses all its techniques to get people to spend money on them. Even though in the modern era, people are more likely to download from itunes rather than purchase CD, websites still don’t shy away from promoting CDs as they still successfully manage to encourage and interest buyers as a result of the star construction that Dyer describes. In other words people will still buy CD in order to hold an actual valuable product instead of the mere mp3 download that is just kept in a folder of your phone.