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A short tale of   The Long Tail ,[object Object],by Team bloozle
High Demand Medium Demand Low Demand
Digital media  has  reduced  the cost of  production and distribution
The Long tail  is  changing Longer & Thicker
The Long Tail
Metcalf’s Law The Power of the Network  increases  with the number of nodes Really ???
This ‘ enhanced ’   Long Tail has a LOT of NOISE Content  SPAM Content  Overload Welcome to the Real World !
Need for  Content Filters  Dedicated Teams Algorithms
These  DON’T  work (well) They are  against  the principles of the Long Tail as well as democratization of content  The sheer volumes of the Long Tail Machines can never match Human Thought
What we need is …  A Long Tail  Solution  to  a Long Tail  Problem Harness the collective wisdom of the Long Tail to service them  Let the Consumer filter content  for each other  … NOT algorithms
The key to future consumption of info... Selecting the right niche in the Long Tail Getting quality content in the niche
Welcome to  Social Reading In the Long Tail
bloozle An attempt to harness the collective wisdom of the long tail
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Result
Thank You  Team  bloozle harnessing collective wisdom
Bloozle Invite only  β eta

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A Short Tale Of The Long Tail

  • 1.
  • 2. High Demand Medium Demand Low Demand
  • 3. Digital media has reduced the cost of production and distribution
  • 4. The Long tail is changing Longer & Thicker
  • 6. Metcalf’s Law The Power of the Network increases with the number of nodes Really ???
  • 7. This ‘ enhanced ’ Long Tail has a LOT of NOISE Content SPAM Content Overload Welcome to the Real World !
  • 8. Need for Content Filters Dedicated Teams Algorithms
  • 9. These DON’T work (well) They are against the principles of the Long Tail as well as democratization of content The sheer volumes of the Long Tail Machines can never match Human Thought
  • 10. What we need is … A Long Tail Solution to a Long Tail Problem Harness the collective wisdom of the Long Tail to service them Let the Consumer filter content for each other … NOT algorithms
  • 11. The key to future consumption of info... Selecting the right niche in the Long Tail Getting quality content in the niche
  • 12. Welcome to Social Reading In the Long Tail
  • 13. bloozle An attempt to harness the collective wisdom of the long tail
  • 14.  
  • 15.
  • 16. Thank You Team bloozle harnessing collective wisdom