The use of social networks in business explained in short through football and fans. Presented at Unconference at BizBuzz IT Seminar 2010 in Niš, Serbia.

1. Social Networks
The Most Important Irrelevant Thing
In Modern Business
Danica Niki Radišić
Krazy Fish @ BizBuzz IT Seminar 2010, Niš, Serbia
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2. 2BizBuzz 2010 - Niš
The most important
Irrelevant thing in modern business
Social Networks
The systematic building of a
community, i.e. a fan base, that
will convey your message and
represent your brand isn’t easy.
Maintaining that community is
even more difficult.
Whether you are a die-hard fan or find no
interest in football – you are most probably
still able to name at least 2 well known clubs
from every major “football” nation.
The same goes for social networks.

3. Die-hard fans
Community leaders
Are always the primary target group Players change.
Clubs are sold.
Fans can make or break a brand.
Even just a handful of hooligans.
Community leaders
and fans
STAY.
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4. Pravila igre
Football is still a DEVELOPING sport.
Just like Internet communications and the way we do business today.
DEVELOPMENT requires adequate:
TOOLS
EQUIPMENT
EXPERTISE
CONSTANT TRAINING
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5. Play to win
#Win doesn’t mean
RESULTS
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Simply opening a Facebook fan page,
Twitter account or LinkedIn group for your
brand is not enough.
The Brazil v Portugal match was the greatest
disappointment of the World Cup 2010
– because they didn’t play the game.
If you have the honor of playing at the
World Cup – give it your best game..
Participating is important. It’s essential.

6. Izbor www.krazyfish.org
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You decide -
will you be a...
Spectator...
Hooligan...
Fan...
or a player ?