Enter the New App Generation: Deliver Intuitive Content to Springboard into the ‘Revenue Era’ of Infotainment. 8th-9th April, Hotel Kempinski, Munich, Germany

1. Organised by:
Europe's biggest conference focussed on
content & apps for automotive
SAVE €300
When you register by
Friday, 17th January
Unique discount code inside
CONTENT & APPS
FOR AUTOMOTIVE EUROPE 2014
www.telematicsupdate.com/contenteu
8th-9th April, Hotel Kempinski, Munich, Germany
Enter the New App Generation: Deliver Intuitive
Content to Springboard into the ‘Revenue Era’ of
Infotainment
`` BREAK DOWN 'BIG DATA' TO CREATE NEXT-GEN APPS: Uncover
the goldmine that the exchange of premium vehicle data presents to
advertisers, government agencies and the online community when
collated by apps to make vehicle data pay
EXPERT SPEAKERS INCLUDE:
`` CREATE A STANDOUT AUTOMOTIVE USER INTERFACE: Successfully
manage driver cognitive workload by leveraging situational driver
feedback, (i.e. limiting HMI functionality in critical situations) to create a
safe app experience, appropriate to the on-road driving scenario
`` DE-BUNK THE IN-CAR APP STORE MYTHS: Assess the power of
recognised content providers and 3rd party app marketplaces (Apple
and Google Play) to raise customer awareness of connected car services
without surrendering brand control and an OEM’s ability to differentiate
`` THE CASE FOR DAILY RELEVANT CONTENT: Move beyond first
generation solutions to find the real value of data through accurate driver
profiling and VRM services to springboard into the revenue generating era
for telematics
`` THE FUTURE OF THE AUTO OPERATING SYSTEM: Evaluate both
open source (GENIVI, Android and Linux) as well as proprietary platform
solutions to forecast whether the future will be sharing source codes or
secrecy
250+ Executive Delegates
30+ Expert Speakers
20+ Business-Focussed
Sessions
Gold Sponsors:
20+ Hours of Supreme Networking
New Speakers, New Intelligence,
New Networking... NEW SHOW!
"Great Event!! It is a world class gathering
with all the right content and people!!!"
Scan me for
latest speaker
additions and
new sessions
Visit the website today for the latest updates on top speakers, sessions and the full conference programme!
www.telematicsupdate.com/contenteu

2. Organised by:
Welcome to Content & Apps for Automotive
Europe 2014
FOCUSSED, RELEVANT CONTENT TO USHER IN THE ERA OF MONETISED INFOTAINMENT
The convergence of the automotive and mobile world to produce content in the
car is the most talked about issue within the telematics space; one that is highly
intricate and complex.
This Conference has been designed to help you spot the revenue
opportunities of in-car apps, meet key app developers and automakers and
understand the potential app business models.
There will be 140 million connected cars by 2017 (Strategy Analytics). For this to
happen the app ecosystem needs reform and the bar to be raised; non-traditional
tech players need to be considered seriously by OEMs. The exchange of premium
data from apps presents huge revenue opportunities but to entice the customer,
content must be relevant and seamless.
From 6 months of independent research, we have compiled an agenda and
speaker line-up of the highest quality. Companies you will hear from include
Volvo, Kia, Jaguar Land Rover, Ford, Continental, Visteon, Seat, Toyota and
many more…open the brochure to find out.
The 3rd annual Content and Apps for Automotive Europe Conference will help
your business deliver intuitive content to springboard into the ‘revenue era’ of
infotainment by entering the next generation of in-car apps.
Excellent conference. No sales pitches and non-stop intellectual debate
on all important issues related to content and apps in auto industry!
General Motors
The 2014 Conference brings you essential topics including:
Reserve your place amongst the key industry decision makers and thought
leaders today! Book now to take maximum advantage of our early booking
discounts via our website: www.telematicsupdate.com/contenteu ,or, the
registration form enclosed in this brochure.
``
Discover how to leverage recognised brands without surrendering control of
brand image
``
Learn how eCall can deliver ‘deeper’ content functionality and use it for
commercial gain
“
”
I look forward to meeting you in Munich this April!
``
Find out how high speed 4G LTE will spark growth in the connected car market
`` an update on the latest capabilities of HTML5 and discover the potential of
Get
more open platforms
``
Manage driver cognitive workload to create a driving experience appropriate
to the situation
Jack Palmer,
Project Director, Telematics Update
TOP-LEVEL SPEAKERS INCLUDE:
Candido-Peterlini,
Director Product Concept Infotainment,
Fiat
Derek Williams,
GM Telematics and Special
Projects, Toyota
Dominique Bonte,
Group Director,
ABI Research
Jean Cherbonnier,
Founder,
NAVX
Manuel Pereira,
Business Development Manager,
Visteon
Peter Virk,
Head of Connected Technologies
and Apps, Jaguar Land Rover
Roger Giralt, Navigation,
Telephony, Multimedia and
Connected Car, SEAT
Roger-Lanctot,
Associate Director,
Strategy Analytics
Rory Kenny,
Mobile Partnerships EMEA,
Trip Advisor
Thomas Kusche,
Senior Editor, Westdeutscher
Rundfunk (WDR) & ERTICO
Strategy Committee
Wolfgang Sailer,
Product & Advanced Product Planning
Manager, Kia
Joerg Luetzner,
Head, Services & Commercial
Vehicles - Interior Electronic Solutions,
Continental
Andy Rooke,
Senior Project Manager,
ERTICO
Martin Kristensson,
Head of Content Acquisition,
Volvo
Ian Digman,
General Manager Product Planning,
Nissan
Contact the Telematics Update team at contenteu@telematicsupdate.com or
(global) +44 (0) 207 375 7585 or (US) 1 800 814 3459 x 7585

3. Organised by:
The Only Business Forum Dedicated to
In Car Content & Apps:
ALL NEW FOR 2014!
After months of carefully targeted research, we are proud to present you with a
programme that is thoroughly representative of the fast-paced Content & Apps
ecosystem. The conference will empower your content offering and monetise
automotive applications.
K
EYNOTE OEM PRESENTATIONS: Discover the future of Infotainment
through the eyes of Jaguar Land Rover, Ford and SEAT
eCall: AN ALTERNATIVE PLATFORM TO DELIVER VAS - Find out how
‘deeper’ content functionality on the mandated e-call platform is possible and
how OEMs can use it for commercial gain
G
ET TO GRIPS WITH POPULAR APPS TRENDS: Leaders of the app
community help you understand which apps have the potential to break into
the automotive market
Face-to-face networking is key to survival in 2014
and beyond
 EXCLUSIVE ONLINE NETWORKING CENTER
No other conference can boast of such a unique
audience. Our unique online networking tool lets
you book crucial one-to-one meetings and start
conversations before you arrive in Munich. You can
contact those hard-to-reach senior executives up to
four weeks pre and post event.
 SENIOR LEVEL DECISION MAKERS IN
ATTENDANCE
Rub shoulders with over 250 leading in-vehicle
content specialists from across Europe and the US.
We’ve organised a networking party as an interactive
conclusion to day one of the event (April 8th).
 EXTENDED LUNCH COFFEE BREAKS
We’ve adapted this year’s format to make sure you get
the most out of your time in Munich! This way you can
arrange meetings and meet clients at the center of
in-car content and apps development.
OPEN NOW
for full programme
91% of delegates rated our
speakers good to excellent
92% of attendees rated the
opportunity to meet relevant industry
executives as good to excellent
87% of attendees would highly
recommend Telematics Update’s
events to colleagues industry
contacts
INTERACTIVE FORUM: We have employed the latest technology to ensure
that our two day conference is fully interactive; with live polling, dynamic
updates and interactive conversation. Join the discussion on Twitter
#TUContent
MULTIPLE NETWORKING
OPPORTUNITIES
KEY STATS
SEE WHO YOU'LL MEET AND DO BUSINESS WITH:
Attendees by Industry Sector
Content
Providers
Software Manufacturer
Automaker (OEM)
Wireless Carrier
TSP
Tier 1 Supplier
Consultant
Hardware Manufacturer
Industry Association
21%
18%
17%
14%
13%
5%
5%
4%
3%
INTERACTIVE DELEGATE LIST:
FOR ONE-TO-ONE MEETINGS
OUR EXCLUSIVE ONLINE NETWORKING CENTER MEANS YOU CAN
PERSONALLY AND DIRECTLY CONTACT ALL CONFERENCE ATTENDEES
PRE AND POST EVENT – 2 MONTHS OF EXCLUSIVE NETWORKING.
SIGN UP FOR YOUR TICKET TODAY!
VISIT WWW.TELEMATICSUPDATE.COM/CONTENTEU
For the full speaker line-up and the most up to date Content Apps for Auto info
visit www.telematicsupdate.com/contenteu

4. DAY 1
8th April 2014
KEYNOTES
The Future of the OS: Sharing
Source Codes or Secrecy?
Despite advances in engineering technology,
a solution to the standardised platform
problem remains elusive. Learn whether
cooperation or competition is the answer.
``
Examine how open source platforms
developed by GENIVI, Android and Linux
can entice app developers, without
fragmenting the OS, to develop cuttingedge content for the vehicle
``
Utilise the richer app environment offered
by HTML5 (by providing a web-based
open standards solution) which allows
developers to create cross-OEM vehicle
apps
``
Debate how the closed nature of
proprietary systems ensures high security
and confidence in the OS, enabling a
reliable branded experience tailored to the
needs of the car
Dominique Bonte, Research Director Telematics
Navigation, ABI Research
Get inside ‘Jaguar and Land Rover
InControl Apps’
Consumers have been calling out for an
OEM connected service that is compatible
both with Apple and Android smartphones.
Hear how JLR are widening the draw of their
infotainment system.
``
Discover strategies to work with leading
app developers to deliver content that is
tailored to in-vehicle use while retaining
the unique feel of their services to bolster
the connected car offering
``
Decipher the relationship between OEM
and app developer surrounding app
stores (both Apple and Google Play) to
determine the allocation of profits of incar content
``
Learn how the disconnect between the
product cycles of the automotive and CE
space can be ended through regular OTA
updates that works towards the ‘customerfor-life’ goal
Peter Virk, Head of Connected Technologies
and Apps, Jaguar Land Rover
PLATFORM
AND CONTENT
INTEGRATION
BUSINESS MODELS
eCall: An Alternative Platform to
Deliver Valued-Added Driving
Services
App Developers, OEMs MNOs
to Flourish in the Connected-Car
Ecosystem
Find out how 'deeper' content functionality
on the mandated e-call platform is possible
and how OEMs can use it for commercial
gain.
Discover how to create a viable business
model for auto apps that will benefit the
whole connected car ecosystem.
``
Discover the business case for
developing on the eCall platform,
by analysing pan-European wireless
coverage of the programme, to allow
accurate forecasting of connectivity costs
``
Build on the basic eCall platform with
vehicle type data, passenger and medical
details to create an advanced safety
experience by supplying responders with
clearer emergency info
``
Hear directly from the EU Commission
on how open e-call should be and
discover the potential for third party app
developers to build for this platform
Andy Rooke, Senior Project Manager, ERTICO
HTML5 for Auto: Already Here or
Still Arriving?
Assess the ability of HTML5 to deliver a
flexible, cross-platform, non-proprietary
solution which empowers developers to
provide content to the vehicle.
``
Explore the ability of HTLM5 to easily add
features through pushing OTA updates
for apps to allow the maintenance
of a fresh and up to date in-car user
experience for content
``
Address security and safety concerns
when maintaining and updating content
on the HTML5 platform so that critical
information in the vehicle on-board unit
is safeguarded
`` to grips with the work of W3C to
Get
standardise the application of HTML5 in
the car to gauge the impact this common
approach will have on attracting web
developers into the car
Moderator: Dominique Bonte, Research
Director Telematics Navigation,
ABI Research
``
How to leverage recognised content
providers to raise customer awareness of
connected services without surrendering
brand control and OEM ability to
differentiate
``
Evaluate revenue models, from one-off
transactions, dealership purchases and
subscriptions, to create a payment plan that
attracts and ultimately prolongs consumer
usage of connected services
``
Overcome the business model
discrepancies between app developers,
MNOs and OEMs through concepts such
as split billing and shared data plans to
distribute in-vehicle connectivity costs
share
Rory Kenny, Mobile Partnerships EMEA,
Trip Advisor
Alastair Cotterill, ‘Creative Strategist’, Facebook
Kenneth Malmburg, New Business Development,
Global Connected Consumer, General Motors
Moderator: Jack Bergquist, Senior Analyst Infotainment Telematics Automotive, IHS
What Do Consumers Want? The
Case for Daily Relevant Content
Analyse consumers’ desire for driver-centric
apps that aid the driving experience and the
efficiency of driving.
``
Learn how in-car transactions and
personalised location based offers , such as
fuel vouchers and EV charge points, can be
used to generate revenues for OEMs and
content providers
``
Discover the case for focussing on 'smart
mobility' content such as traffic, weather
and fuel prices as a way of differentiating
your service portfolio
``
Move beyond first generation solutions to
find the real value of data through accurate
driver profiling and VRM services and a
springboard into the revenue generating
era for telematics
Jean Cherbonnier, Co-founder, NAVX
Become a Telematics Update VIP and stay bang up-to-date with the industry
at www.telematicsupdate.com/contenteu

5. DAY 1
8th April 2014
DAY 2
EXPERIENCE
Creating a Standout Automotive
User Interface
Find the sweet spot between innovation,
safety and regional nuances to create the
next generation of global user interfaces.
``
Manage driver cognitive workload by
leveraging situational driver feedback, (i.e.
limiting HMI functionality at junctions) to
create a safe app experience appropriate
to the on-road driving scenario
``
Evaluate the pros and cons of advanced
technology entering the head unit, such as
mitigating unpredictable text from HTML5
systems to make the driving experience as
safe as possible
``
Discover how future user interfaces
are being designed to enable greater
interaction as more responsibility is given
to autonomous driving features
Martin Kristensson, Head of Content
Acquisition, Volvo
KEYNOTES
Focussed Content Apps
Exhibition:
Top Reasons to Sign-up to
Exhibit at Content Apps for
Automotive Europe 2014
1. Meet directly with your best prospects.
The expo will attract decision makers
from the Automakers, Content Providers,
Middleware, Systems Integrators etc
2. Sign up now to secure the best booth
on the expo floor and give your products a
competitive edge
3. Capitalise on pre-event visability
via our network of key industry players to
guarantee that the industry and press talk
about your company!
For more information on exhibition
contact Krystyna Grant on
+44 207 375 7241 or at
kgrant@telematicsupdate.com
Learn how to utilise the cloud to harness
granular data and create next generation
content and apps.
``
Know your driver better. Use data
to establish the real uses cases of
the car, thus aiding the vehicle RD
manufacturing process and minimising
feature redundancy
``
Uncover the goldmine that the exchange
of premium vehicle data presents to
advertisers, government agencies and the
online community when collated by apps
to make vehicle data pay
``
Debate the provocative issue of OEM
privacy policies to create valuable services
such as real-time traffic info that mitigate
driver's concerns about the use of personal
data
Joerg Luetzner, Head, Services Commercial
Vehicles - Interior Electronic Solutions,
Continental
Candido Peterlini, Director - Product Concept –
Infotainment, Fiat
Moderator: Niranjan Thiyagarajan,
Consultant, Automotive Transportation,
The Value of Preserving and
Advancing the Car Post Purchase
`` connected car market will be worth
The
€39 billion globally by 2018 (GSMA).
However, the path to this figure is not
signposted. Find the key to unlock this
value with an advanced app strategy.
``
Leverage driver information, vehicle
diagnostics and environmental data such
as traffic and weather alerts to provide
value added solutions to keep consumers
engaged with OEMs
``
Identify after sale revenue generating
opportunities through adding existing
app features (such as map updates), whilst
providing consumers with the latest
connected services
``
Discover strategic applications and
content development partners for a
focused roster of value-added offering to
set out the road-map for your next content
and apps venture
Roger Lanctot, Associate Director Automotive
Multimedia Communications Service,
Strategy Analytics
FUTURE
Break down 'Big Data' to Create
Next-Gen Apps
9th April 2014
Excellent line-up of expert
speakers who explored the many
facets of in-car content apps.
Can’t wait to attend next year!
“
”
Top 3 Reasons to Attend
1. Benefit from key industry intelligence;
you will gain more in 2 days than you could
from weeks of market research.
App Developers: The
Opportunities of Developing for
Automotive
For further innovation within the content
and apps space to be achieved, OEMs
need to reach out to a new group of app
developers not used to working in the
automotive space. Discover how first-time
developers can step into the telematics and
understand what drivers are looking for.
Ford
www.telematicsupdate.com/contenteu/ for
further updates
2. Hand-picked experts will share vision
and insight with you. Profit from this
knowledge and create powerful new
strategies to overcome your business
challenges.
3. Claim your seat at the table with the
industry elite to ensure you leave Munich
with your briefcase full of valuable contacts.
Be sure you tell your industry
colleagues about this event as you’ll
maximise team learning by booking to
attend as a team!
Frost Sullivan Europe
Call Telematics Update on +44 (0) 207 375 7585 (global) or (US) 1 800 814 3459 x 7585
to speak to a member of the Content Apps Europe team

6. DAY 2
9th April 2014
PLATFORMS
The Potential of DAB as the GoTo Information Provider
Recognise the benefits of DAB (Digital
Audio Broadcasting) to deliver essential
driving information to a wide audience
for a smaller cost to the consumer.
``
Decipher how DAB and cellular
technologies can be combined to
uphold an always connected service to
deliver content in areas of intermittent
network coverage
``
Discover the potential to deliver
premium services on the TPEG
platform, such as parking, fuel prices
and weather information, tailored to
individual driver preferences
``
Explore the ability of digital radio to
deliver reliable traffic information in
languages native to the user regardless
of location to maintain a standard user
experience across borders
Thomas Kusche, Senior Editor,
Westdeutscher Rundfunk (WDR)
ERTICO Strategy Committee
Christian Vogg, Head of Radio, EBU
BUSINESS MODELS
Creating an Attractive Payment
Proposition for the Consumer
Find out more about the success of
existing payment models for connectivity
and learn about the development of new
technologies to make it easier, quicker
and safer for consumers.
``
Explore the philosophies behind
one-off payments, subscriptions, trybefore-you-buy schemes and bundling
packages to convert consumer interest
into customers
``
Discover the benefits of an OEM App
Store for the consumer, whether it is
brand specific (e.g. Renault's R-link) or
an open platform akin to the iTunes
Store model to bolster retention rates
``
Learn how gamification apps focussed
on driver behaviour can trigger real
world services such as maintenance,
making the vehicle ownership easier
and stress-free
Manuel Pereira, Business Development
Manager, Visteon
FUTURE
Uncover the Value to OEMs of
Providing Stand-Out Connected
Services
In this evolve-or-die climate, where vehicles
have the capability to be 'computers on wheels',
what benefits can the seamless integration of
content bring to the OEM?
``
Usability is the key. Discuss the correlation
between user experience and the number
of available apps to determine the optimal
content and services package for consumers
``
Discover how vehicle diagnostic and
prognostic services can positively affect
warranty reduction and increase the lifespan
of the car to boost brand loyalty
``
Realise the importance and market strategy
behind communicating the value of
every app in the car so that users identify
your brand with ubiquitous connected
technologies
Derek Williams, GM Telematics and Special
Projects, Toyota
Ian Digman, General Manager Product
Planning, Nissan
LTE: The ‘High Speed’ Connected
Car
With projections setting out that 140 million
connected cars will be on the road by 2017,
look into the MNO 'crystal ball' and find
out how high-speed connectivity will spark
growth in the connected-car market.
``
What is it worth? Figure out what price
consumers will pay for 4G LTE enabled
entertainment in the car to plan new
business models in line with updated data
costs
``
Discover how changing SIMs over the
lifetime of the car, through new EUICC/
white SIM technologies, will allow an open
market for more competitive connectivity
deals
``
Explore proposed regulation reforms of
the EU telecoms market to assess the
impact that a fall in pan-European data
charges will have on taking connected car
services mass-market
Wolfgang Sailer, Product Advanced Product
Planning Manager, Kia
Siegfried Schuler, Director Connected Services
Technical Sales Europe, Harman
EXPERIENCE
SEAT: The Future of IVI in the
Smartphone Era
With many consumers preferring connectivity
through handheld devices, learn what the
future has in store for embedded systems
and discover the use cases for full and hybrid
integrated systems.
``
Harness Gen Y’s passion for digital media
by enabling young drivers to integrate their
online social personality in the vehicle to
make IVI top of the vehicle feature wish-list
`` out how integrated and beamed-in
Find
approaches (such as Mirrorlink) can work in
harmony to keep infotainment apace with
consumer’s CE needs
``
Reassess the traditional rigid structure of
OEMs by evaluating original structures
and initiating working groups to create an
efficient, forward thinking infotainment
strategy
Roger Giralt, Navigation, Telephony, Multimedia
and Connected Car, SEAT
Are you
to the industry pulse?
Join Telematics Update and share expert insight with our community

7. CONTENT APPS
FOR AUTOMOTIVE EUROPE 2014
SAVE €300
When you register by
Friday, 17th January
Unique discount code inside
www.telematicsupdate.com/contenteu
8th-9th April, Hotel Kempinski, Munich, Germany
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8. Organised by:
SAVE €300
Europe’s biggest conference focussed on
content apps for automotive
When you register by
Friday, 17th January
Unique discount code inside
www.telematicsupdate.com/contenteu
CONTENT APPS
FOR AUTOMOTIVE EUROPE 2014
8th-9th April, Hotel Kempinski, Munich, Germany
Enter the New App Generation: Deliver Intuitive
Content to Springboard into the ‘Revenue Era’ of
Infotainment
WHY YOU SHOULD ATTEND THE SHOW:
1
250+ TOP LEVEL ATTENDEES: The conference will attract leaders
and key decision-makers from OEMs, handset manufacturers, content
aggregators, app developers, software developers, wireless carriers and
many more
2
30+ OF THE MOST INFLUENCIAL INDUSTRY SPEAKERS: We have
hand-picked top executives from the automotive, mobile and web
space to share their vision, insight and ideas exclusively with you
3
20+ HOURS OF BUSINESS-FOCUSSED NETWORKING: During your
time in Munich you will get the opportunity to meet, network and do
business with the key figures in the content and app community
4
20+ FOCUSSED SESSIONS: Six months of research has enabled us to
develop a conference programme that is designed to give you answers
to the key challenges your company faces in the content apps space
5
NO SALES PITCHES: Content Apps for Automotive Europe 2014 is an
independently researched forum committed to equipping you with the
tools and expertise to help drive your content and app strategy forward
IS YOUR COMPANY READY FOR THE CONTENT APPS REVOLUTION?
Media Partners:
INDUSTRY REVIEWS
ABOUT CONTENT APPS
FOR AUTOMOTIVE
Excellent conference. No sales
pitch, non-stop intellectual debate
on all important issues related to
and in auto industry!
“
”
Most informative telematics
conference I have been to.
“
”
Great conference bringing
together application developers and
Automotive OEMs.
“
”
Fantastic show. All the main
players in the content and apps
for automotive
ecosystem were
there.
“
”
250+ Executive Delegates
30+ Expert Speakers
20+ Hours of Supreme Networking
20+ Business-Focussed Sessions
In-depth Case Studies
Dynamic Panel Discussions
Open Now to view the full conference programme, expert speaker line-up, exhibition opportunities and registration
options. Visit www.telematicsupdate.com/contenteu for all the latest announcements