The document discusses sponsorship opportunities available with the Academy of Pastry Arts Malaysia, a premier pastry training institute. It provides details on the Academy's programs, facilities, student enrollment numbers, and achievements. Potential sponsors are offered branding benefits through the Academy's marketing activities, events, and demonstrations involving its students and visiting chefs. Sponsoring pastry equipment or refrigeration allows sponsors' logos to be displayed to thousands of students and professionals at the Academy.

1. BRAND ENDORSEMENT
& SPONSORSHIP 2012

2. ACADEMY OF PASTRY ARTS MALAYSIA
 Academy of Pastry Arts Malaysia is a premier institute offering you a
unique opportunity to learn the Art of Bakery and Pastry making in a
professional setting. We are committed to groom the best, “Ready to perform”
professionals, entering the industry and related fields.
 We teach authentic European style Pastry & Bakery. Our master chefs classes
involve Pastry Chefs from France, UK, USA and other countries right here to
Malaysia.

3. OUR TEAM - INHOUSE CHEFS
Niklesh Sharma, Hong Yik Kong,
Guillaume Lejeune, Frederic Oger,
Executive Pastry Chef Executive Pastry Chef
Director of Pastry Studies Executive Pastry Chef
Focus: Focus:
Focus: Bakery & Focus:
Bakery, Cakes, Cho Cake
French Pastry Chocolate, Dessert
colate Decorating, Sugar
s, Cakes
Art
Tan Wei Loon, Chong KoWai,
Pastry Chef Pastry Chef Assistant Azura
Focus: Chocolate & Sugar Focus: Khairuddin,
Cakes, Pastry, Cake Asst. Pastry Chef
Deco

4. OUR TEAM – GUEST CHEFS
Stéphane Tréand, Jean-Marie Auboine, Michel Willaume,
MOF & World Pastry Champion 2008 MOF Finalist & Pastry World Champion
Focus: Sugar , Pastry & Chocolate American Chocolate Master 2005 Focus: Cakes & Pastry
Art Focus: Chocolate & Pastry
Matthias Schuebel Keith Hurdmann, Christophe Morel,
Pastry Olympic Gold Medal Master Pastry Chef MOF Finalist 2011
Focus: Chocolate, Petit Four Focus: Chocolates Focus: Chocolate

5. NATIONAL ACHIEVEMENTS
At Culinaire Malaysia 2011, the region’s largest culinary competition, Chefs
from Academy of Pastry Arts Malaysia won following medals and awards:
MOST OUTSTANDING PASTRY CHEF AWARD 2011 (Chef Tan Wei
Loon)
 Award for Most Outstanding Sugar Showpiece and Chocolate Cake Challenge
 Gold Medal for Dress the Cake Category
 Gold Medal for Pastry Bakery Showpiece
 Bronze for Chocolate Showpiece
 Diploma for Dress the Cake Category
 Diploma for Free Style Confectionary

6. INTERNATIONAL ACHIEVEMENTS
NATIONAL PASTRY TEAM:
Two of our lecturers have been selected to represent Team Malaysia in
international competitions.
 MONDIAL DES ARTS SUCRES, March 2012 in Paris :
Chef Tan Wei Loon, our in-house Pastry Chef representing Team Malaysia for this
prestigious competition in March 2012.
RESULTS: Malaysia under TOP 5 Pastry Team
of the world!
 ASIA PASTRY CUP, April 2012, Singapore :
Chef Hong Yik Kong will be representing Team
Malaysia in Asia Pastry Cup in Singapore in April 2012.

7. FULL TIME PROGRAMS
VOCATIONAL TRAINING
We are committed to groom the next generation of outstanding Chefs.
Awarding Body: UK based City & Guilds!
Full time Pastry & Bakery Programs:
- International Advanced Diploma (9 months)
- International Diploma (6 months)
- Certificate (3 months)
With additional 3 months industrial training after graduation

8. PART TIME WEEKEND PROGRAM
PART-TIME CERTIFICATE PROGRAMS
Suitable for working adults & College students:
PASTRY & BAKERY PROGRAM: 12 Weekend sessions
SUGARCRAFT PROGRAM: 6 Weekend sessions
SHORT CLASSES
- Suitable for enthusiasts of any age group:
Semi professionals, hobby bakers, lifestyle explorers etc.
- ½ day, 1 day, 2 day classes, i.e.:
Christmas Bakery, Macarons, Croquembouche, Healthy Breads, Quiches, Opera
Cake

9. CONTINUING EDUCATION
CONTINUING EDUCATION FOR PROFESSIONALS
Short term workshops for professional Bakers, Pastry Chefs, Chocolatiers, Cake
Artists, i.e.:
- Sugar Art
- Chocolate Making
- Advanced Breakfast Pastries
- Petit Fours
- Breads
Professionals from hotels , Pastry colleges and
retails from Asia-Pacific region and Middle East
attending these workshops!

10. OUR FACILITIES
Academy of Pastry Arts
On approx. 11,000 sqf. :
6 specialized kitchens and The Studio/Showroom
Academy of Culinary Arts
Grand Opening: May 2012

11. ENROLMENT STATUS
Enrollments 2011:
60 full time
300 part-time
100 professionals
Expected 2012:
120 full time
500 part-time
200 Professionals Demonstration worksop for 26 Executive Pastry
Chefs of Marriott Hotels Asia-Pacific at Academy
in Jan , 2012

12. ACADEMY AS BRAND PARTNER
To ensure that all brands of Sponsoring Company are reaching the right people
Featured as sponsorers in all our Marketing tools
Academy’s growth Your benefit
 Academy is Positioned as the Finest  Sponsoring Company Branding with
Pastry school in Malaysia and Asia the right Kind of school & Pastry Chefs
Pacific.  Our Monthly Marketing strategy
 All the Final trials and presentations of through National newspaper , Expat
Natioanl Pastry Team are finalised in Magazines & Food Magazines
Academy.  Our Professional programs are highly
 Academy has a strong Team of Visiting recognised from Professionals and
Guest chefs like world champions Aspiring Entrepreneurs.
, MOF , chocolatiers & World chocolate  A bigger reach through our Chefs
Masters participation in
 From Year 2013 Academy will be competitions, demonstrations etc.
organising , a Week Long Annual Asia
Pastry Forum , One of its own Kind in
Asia.

13. PASTRY EQUIPMENTS & REFRIGERATION
Academy’s growth Your benefit
 Sponsors logo on each equipment exposed to
more than 1000 students at Academy
Sponsoring of Pastry Equipments , Tools
, Moulds as per Academy standard looking at  Introduce your equipment in a hands-on
following- experience to new customers supervised by our
experienced Chefs
 Malaysian Team for World cup 2013  Organize demonstration sessions at
 Asia Pastry Forum in 2013 reaching Academy with your own Chef
professionals from Asia-Pacific region.
 Extensive Feature in Academy’s website with
link to your website
 Features in Academy’s monthly
advertisements in national newspapers &
magazines as sponsor
 Taking in consideration up-coming Southeast
Asia Pastry Forum in 2013 reaching
professionals from Asia-Pacific region.

14. ADVERTISEMENT
Sponsor will be featured in advertisements
nationwide