presentation for open IDEO kumasi sanitation challenge

1. Moving People Up the Sanitation Ladder An answer to the Open IDEO Challenge Ensuring safe and sustainable public sanitation solutions in urban and semi urban Ghana

2. BACKGROUND

4. PERSISTENT ISSUES

5. “ Who wants their name attached to toilets ”… Kumasi Assembly man on sanitation ACCOUNTABILITY

6. Toilets consistently have been poorly managed and have been the site of local political conflicts – toilet wars – despite efforts at franchising them and involving communities in their management. This is attributable to the politics of patronage at the urban level, the relationship between city government patronage and community level groups, and the failure of regulation. Public-private partnerships have not worked. TRUST

7. SKILLS While Ghana is a top 10 country according to the overall Ibrahim index, when it comes to key functions important to sanitation (urban private sector development, infrastructure and public management), the score is less impressive

9. THE CORE IDEA

10. 3 ASPECTS A SUSTAINABLE PROCESS NEEDS TO ADDRESS supply demand ownership and accountability PROMOTING ‘ SOCIAL HEALTH’

11. FROM SANITATION TO SOCIAL HEALTH ownership and accountability WOSUK demand supply THE WOSUK def: Women’s Sanitation Union of Kumasi

18. IMPLEMENTATION

19. A. OWNERSHIP & ACCOUNTABILITY: CREATING THE WOSUK

20. WOSUK CHARTER MEMBERS EXTERNAL Unilever: sponsor NGO/AID ORG: technology & funding INTERNAL KUMASI Govt: regulating support WOMEN’S LEAGUE Leading women champions/activists technology & know how regulation and administrative facilitation local representation regional/city district women’s chapters recruited by WOSUK representatives STEP 1: drafting and committing to a CHARTER on sanitation standards – this will create a sense of commitment but also an objective and measurable definition of what proper sanitation standards are

21. AUDIT OF CURRENT DEMAND AND SUPPLY STEP 2 : mapping out the Kumasi settlement, auditing current supply, identifying needs (e.g. number of latrines per square kilometer), regional special needs - e.g. school districts assessing current standards and developing an action plan for upgrades, new construction – additionally review existing technical solutions to source

22. ENERGIZE ALL PARTIES INVOLVED STEP 3: Planting a public flag that the WOSUK is here to stay and committed to improving the Kumasi sanitation situation. Not by creating aid dependency, but by being demand driven, implementation focused and aware that in order for sanitation to be improved other life aspects need to be better as well.

24. B. ENDORSING A VALUE ORIENTED AND TRANSPARENT SUPPLY CHAIN

26. SUPPLY CHAIN INSPIRATION Objective: standardized for quality and economies of scale – construction materials, toilets, ventilation… Service offer: two tiered service – standard and premium. Both offer the agreed sanitation standards and cleanliness/functionality – the premium service would include added values services such as bathing facilities – this accounts for various income levels and price elasticity while creating aspiration to ‘move up’

27. AUDIT BEST PRACTICE IN AFRICA AND OTHER BOP MARKETS STEP 1: mapping out proven business models and practices that move people up the sanitation ladder. The UNION is not here to reinvent the wheel, but to improve the sanitation situation. If something works somewhere else, the UNION is eager the get those practices on board, obviously tailored to the Kumasi situation.

28. CREATING A NEW SUPPLY CHAIN STEP 2: creating an open bid for a new industry – latrine building materials (creating the latrine IKEA) The best business model (s) will receive venture capital to source and market standardized and quality assured construction materials This will be the supplier of record for entrepreneurs bidding for sites to build and operate neighborhood latrines A franchising model will create value throughout the supply chain. The WOSUK will act as a financial broker, facilitating the financing of sound business ideas.

29. CREATING A NEW SUPPLY CHAIN Local franchisees Open bid for contracts Local franchisees Open bid for contracts Local franchisees Open bid for contracts Local franchisees Open bid for contracts Local franchisees Open bid for contracts Local franchisees Open bid for contracts Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews Local operators and maintenance crews

30. CREATING ADDITIONAL FUNDING STREAMS STEP 3: By being transparent about cost and allegiance, the UNION can now start tapping the Ashantee Diaspora for funding/seed money. The Ashantee (of which Kumasi is a part) receive highest remittance (average $412 p.p per year). But this money is often given without specific purpose and through informal channels. The UNION can be a channel that is secure, and provides and investment opportunity for the Diaspora and anybody else wanting to invest.

34. C. ASPIRATION, DEMAND AND USAGE

40. OUTCOME MOVING PEOPLE UP THE SANITATION LADDER 1. Starting point: sub standard public latrines 2. Standardized supply and organized maintenance operations 3. Standardized supply and organized maintenance operations 4. Two tiered ‘service’ offer that raises aspirations and demand 5. Value oriented pricing structure to push habit, high perceived utility or value 6. Seeding the desire, demand and expectation of home plumbing

41. SUMMARY

42. FROM SANITATION TO SOCIAL HEALTH ownership and accountability WOSUK demand supply PR, EDUCATION, COMMUNITY INVOLVEMEMT VALUE PRICING MODEL WITH UPGRADING OPTIONS AUDIT OF BEST PRACTCE – SEARCH AND REAPPLY OPEN BIDS FOR STANDARDIZED RESOUCRES AND FRANSHISES INNOVATE FUNDING RECRUIT, ORGANIZE AND ‘OWN’ DEFINE STANDARDS AUDIT AND PLAN

43. Establish the UNION and CHARTER Audit of status quo and needs Open tender for sourcing and franchisees Awareness and education Habitual usage incentives Ongoing monitoring of best practices, technical advances in sanitation aspects for upgrading the system on an ongoing basis

44. WHAT’S NEXT

45. WOMEN’S SOCIAL health UNION OF KUMASI

46. Thank you @jo_vanna @NikoHerzeg