Glimpse into Sports Business in india (Opportunities and major players). Please suggest other Sports Management organisations if I have missed any.

1. SPORTS BUSINESS IN INDIA
ECOSYSTEM, OPPORTUNITIES
AND PLAYERS

2. CONTENT
Sport Ecosystem …………………………………………… 03
Sport Business Trends in India………………………. 04
Gap in the Market – Opportunities ………………. 05
Competition Indian Context …………………………. 06
Competition I ………………………………………… 07
Competition Tier II ………………………………………. 08
Competition Tier III ………………………………………. 09
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3. Sports Ecosystem CDS Focus AREAS
Fans
Events
Player development
Revenue Streams
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4. SPORTS BUSINESS TRENDS IN
INDIA
• Sport business started with Paid Syndications and
player management by PMG
• World Tel redefined Sports Marketing in India
• Cricket enjoys major chunk of Revenue (Cricket
and anything related to the game)
• IPL further set a new standard in how sports
business was run – influenced by the American
franchisee system
• This spun off numerous Sports Marketing
Companies dealing in managing cricketers
• IPL gave birth to the concept of ‘Made for
Television Sports’ with emphasis on League
development and player development
• Future trends suggest Digital, Online Media and
Mobile based Sports activities will be big in the
coming years
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5. GAP IN THE MARKET
OPPORTUNITIES
SINCE CRICKET IS THE MAJOR REVENUE
GENERATOR THERE IS A TENDENCY FOR
ORGANISATIONS TO SWING TOWARDS THE
GAME……….
HAVING SAID THAT, FOOTBALL, GOLF,
TENNIS AND OTHER SIMILAR SPORTS ARE
PICKING UP RAPIDLY
ALL THE ABOVE SPORTS CAN BE LEVERAGED
FROM GRASS ROOT TO DIGITAL CONTENT
OWNERSHIP
OTHER SPORTS NEED TO BE EXPLORED!!
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6. COMPETITION INDIAN CONTEXT
• 40+ Sports Management Organizations in
India
• Dealing in Sponsorship, Events, Media and PR
• The organizations were further segregated
into Tiers
• Tiers decided by :
1. Organization’s List of activities
2. Organization’s presence
3. Kind of activities (Levels)
The outcome of the findings was:
Tier I
Tier II
Tier III
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7. COMPETITION TIER I
Scope of Work
• Sponsorships
• Athlete Management
• Events
• Licensing
• Syndications
• In stadia Advertising
• Sports Association Development
• Production
• Publication
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8. COMPETITION TIER II
Scope of Work
• Sponsorships
• Athlete Management
• Events
• Syndications
• Sports Association Development
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9. COMPETITION TIER III
Scope of Work
• Sports Advertising
• Player Development
• Sports PR (Sportz Consult)
• Corporate Sports (Sportz Village, Saran)
• Sponsorship Management
• Adventure Sports (Trizone)
• Niche Sports Management (TSM, Equisport)
• Player Agents (KSMN)
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10. Thank you for visiting my
presentation
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