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COMPANY BRIEF MARKETING COMMUNICATIONS Search for Partner Project MARKET RESEARCH
TABLE of CONTENTS WHY COOPERATE WITH ALLIANCE MAJOR.………………………………………………. 3 COMPANY PROFILE…………………………………………………………………………………. 5 ABOUT ALLIANCE MAJOR…………………………………………………………………………. 6 CEOs  …………………… ………………………………………………………………………………… 10 KEY RESEARCH PERSONNEL (brief bios)………………………………………………… …. 11 PUBLICATIONS………………………………………………………………………………………… 18 2
WHY COOPERATE with ALLIANCE MAJOR? 15 YEARS of EXPERIENCE   in market research and marketing communications HIGH QUALIFICATION in data collection, statistical treatment, interpretation & insights AFFILIATES AND PARTNERS all over Russia thus providing all-country coverage if required  CREATIVITY in solution development LOWER PRICES in comparison to Moscow companies with same quality and  qualification offered BESIDES… 3
WHY COOPERATE with ALLIANCE MAJOR? WE’RE OPEN TO YOUR COOPERATION SUGGESTIONS! 4
COMPANY PROFILE 5 ALLIANCE MAJOR COMPANY http://www.allianc.ru/_eng/ about.html WEB [email_address] E-MAIL ++7- 863 - 234-5640 FAX ++7- 863 - 231-5464 ++7-863- 231-5474 PHONE ul .  Telmana,  35 ,   office 1   Rostov-on-Don  RU 344010, RUSSIA   OFFICE ADDRESS Market Research  Marketing Communications  Business Advisory  Design  Social and Political Forecast Studies ACTIVITIES 10 AFFILIATES AND ADVISORS (RUSSIA) 12 NUMBER OF STAFF (ROSTOV) 1994 YEAR FOUNDED
ABOUT ALLIANCE MAJOR 6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ABOUT ALLIANCE MAJOR 7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ABOUT ALLIANCE MAJOR 8 Special Projects Since 2003 Alliance Major cooperates with Regional Department of Federal Financial Markets Service (FFMS) in South Federal District, providing technical support of information disclosure of regional companies - more than 200 emitters site their financial reports on AM web page. Some of the fruit this project brings: business contacts both with emittents and large operators of regional financial market and regular research projects executed for FFMS and Regional Branch of Federal Tax Authority (8 projects fulfilled in 2007-2008, including consumer polls, expert interviews and desk studies). 2005: Alliance Major demonstrated its research and data interpretation skills in the project of Rostov region Administration and FFMS regional branch “Actual Practices of Corporate Governance in the Companies of Rostov Region”. 2004: Alliance Major was organizer and speaker on practices of corporate security in Rostov companies in the frames of Corporate Security Section on Investment Forum of South of Russia.
ABOUT ALLIANCE MAJOR 9 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We target on  TAILOR-MADE BUSINESS SOLUTIONS  for each of our clients. For this purpose we  INTEGRATE  in one project various research methods, marcom techniques and even knowledge spheres - if it gives the best solution.
CEOs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10
KEY RESEARCH PERSONNEL Education: Rostov-on-Don State University, 1989- 1994 MA Occupation:  In 1994 established the company Alliance Major being its President since then. Competences: Market research (design, data interpretation, insights) Data analysis (quantitative and qualitative, data mining) Business process re-engineering ATL/BTL Package design, book design Focus group moderating Business intelligence and business security Business and political consulting Customers relationship management Business mapping Trend-watching Alexandra Romashova,  Founder/President, Director of Consulting 11
KEY RESEARCH PERSONNEL SOME OF KEY ENGAGEMENTS As Political Advisor, Researcher  and  Analyst  organized and managed many political and PR campaigns since 1993. Most large-scale projects: campaign of the former vice-speaker of State Duma of Russian Federation Vladimir Averchenko, and PR campaign for the project of “Azovprodukt” CJSC, a special purpose company, created by DECAL (a member of Triboldi Group) and their Russian partners “Federal Contract Corporation “Roskhleboprodukt” to build and operate a liquid chemicals terminal at Azov). She keeps long-term business contact with Administration of Rostov Region, Regional Department of FFMS in South Federal District, Administration of President of Russian Federation and Regional Branch of Federal Tax Authority; over recent years organized and coordinated a number of meaningful research projects initiated by the said authorities covering the questions of inter-regional cooperation, corporate governance in Rostov region, attitude of Rostov region taxpayers to existing tax policy, etc. As Market Research Analyst and Advisor in   Marketing Strategies  worked on all key accounts of the company - “Donskoj Tabak”, “Stavropolskij Broiler”, “Shakhtinskaya Plitka”, Trade House “Tavr” – and also on one-time projects like survey on Rostov region elites ordered by Rating Agency “Expert”, and some others. As Advisor in Business Strategies and BPR  worked with  “ Rostovskij Port (Rostov-on-Don Harbor)” OJSC  (2008) , “Almaz (Diamond)” FGUP (munitions industry, project initiated by Rostov Region Administration). Alexandra Romashova  (continued) 12
KEY RESEARCH PERSONNEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alexandra Romashova  (continued) 13
KEY RESEARCH PERSONNEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Natalya Gavrilenko,  Vice-President, Director of Research 14
KEY RESEARCH PERSONNEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Natalya Gavrilenko  (continued) 15
KEY RESEARCH PERSONNEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nina Krympenko,  Sr. Market Research Analyst 16
KEY RESEARCH PERSONNEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nina Krympenko  (continued) 17
PUBLICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alexandra Romashova 18
PUBLICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alexandra Romashova  (continued) 19
PUBLICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nina Krympenko 20
PUBLICATIONS Very recent project is Web 2.0 Publications which implies some of our free reports would be available in document/ppt sharing communities. Currently available free reports: Slideshow “Russian Cigarette Market  2007 ” http://www.slideshare.net/ninkin   http://www.authorstream.com/User-Presentations/ninkin/ http://www.scribd.com/doc/8444024/Cigarette-Market-Research-2008   Article on Broiler Poultry Market in South Federal District   http://www.scribd.com/doc/8445232/Russian-Broiler-Chicken-Market-2007   Article on Rostov-on-Don Bottled Water Market   http://www.scribd.com/doc/13478679/Russian-Bottled-Water-2008   21

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Alliance Major Company Brief

  • 1. COMPANY BRIEF MARKETING COMMUNICATIONS Search for Partner Project MARKET RESEARCH
  • 2. TABLE of CONTENTS WHY COOPERATE WITH ALLIANCE MAJOR.………………………………………………. 3 COMPANY PROFILE…………………………………………………………………………………. 5 ABOUT ALLIANCE MAJOR…………………………………………………………………………. 6 CEOs …………………… ………………………………………………………………………………… 10 KEY RESEARCH PERSONNEL (brief bios)………………………………………………… …. 11 PUBLICATIONS………………………………………………………………………………………… 18 2
  • 3. WHY COOPERATE with ALLIANCE MAJOR? 15 YEARS of EXPERIENCE in market research and marketing communications HIGH QUALIFICATION in data collection, statistical treatment, interpretation & insights AFFILIATES AND PARTNERS all over Russia thus providing all-country coverage if required CREATIVITY in solution development LOWER PRICES in comparison to Moscow companies with same quality and qualification offered BESIDES… 3
  • 4. WHY COOPERATE with ALLIANCE MAJOR? WE’RE OPEN TO YOUR COOPERATION SUGGESTIONS! 4
  • 5. COMPANY PROFILE 5 ALLIANCE MAJOR COMPANY http://www.allianc.ru/_eng/ about.html WEB [email_address] E-MAIL ++7- 863 - 234-5640 FAX ++7- 863 - 231-5464 ++7-863- 231-5474 PHONE ul . Telmana, 35 , office 1 Rostov-on-Don RU 344010, RUSSIA OFFICE ADDRESS Market Research Marketing Communications Business Advisory Design Social and Political Forecast Studies ACTIVITIES 10 AFFILIATES AND ADVISORS (RUSSIA) 12 NUMBER OF STAFF (ROSTOV) 1994 YEAR FOUNDED
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  • 8. ABOUT ALLIANCE MAJOR 8 Special Projects Since 2003 Alliance Major cooperates with Regional Department of Federal Financial Markets Service (FFMS) in South Federal District, providing technical support of information disclosure of regional companies - more than 200 emitters site their financial reports on AM web page. Some of the fruit this project brings: business contacts both with emittents and large operators of regional financial market and regular research projects executed for FFMS and Regional Branch of Federal Tax Authority (8 projects fulfilled in 2007-2008, including consumer polls, expert interviews and desk studies). 2005: Alliance Major demonstrated its research and data interpretation skills in the project of Rostov region Administration and FFMS regional branch “Actual Practices of Corporate Governance in the Companies of Rostov Region”. 2004: Alliance Major was organizer and speaker on practices of corporate security in Rostov companies in the frames of Corporate Security Section on Investment Forum of South of Russia.
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  • 11. KEY RESEARCH PERSONNEL Education: Rostov-on-Don State University, 1989- 1994 MA Occupation: In 1994 established the company Alliance Major being its President since then. Competences: Market research (design, data interpretation, insights) Data analysis (quantitative and qualitative, data mining) Business process re-engineering ATL/BTL Package design, book design Focus group moderating Business intelligence and business security Business and political consulting Customers relationship management Business mapping Trend-watching Alexandra Romashova, Founder/President, Director of Consulting 11
  • 12. KEY RESEARCH PERSONNEL SOME OF KEY ENGAGEMENTS As Political Advisor, Researcher and Analyst organized and managed many political and PR campaigns since 1993. Most large-scale projects: campaign of the former vice-speaker of State Duma of Russian Federation Vladimir Averchenko, and PR campaign for the project of “Azovprodukt” CJSC, a special purpose company, created by DECAL (a member of Triboldi Group) and their Russian partners “Federal Contract Corporation “Roskhleboprodukt” to build and operate a liquid chemicals terminal at Azov). She keeps long-term business contact with Administration of Rostov Region, Regional Department of FFMS in South Federal District, Administration of President of Russian Federation and Regional Branch of Federal Tax Authority; over recent years organized and coordinated a number of meaningful research projects initiated by the said authorities covering the questions of inter-regional cooperation, corporate governance in Rostov region, attitude of Rostov region taxpayers to existing tax policy, etc. As Market Research Analyst and Advisor in Marketing Strategies worked on all key accounts of the company - “Donskoj Tabak”, “Stavropolskij Broiler”, “Shakhtinskaya Plitka”, Trade House “Tavr” – and also on one-time projects like survey on Rostov region elites ordered by Rating Agency “Expert”, and some others. As Advisor in Business Strategies and BPR worked with “ Rostovskij Port (Rostov-on-Don Harbor)” OJSC (2008) , “Almaz (Diamond)” FGUP (munitions industry, project initiated by Rostov Region Administration). Alexandra Romashova (continued) 12
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  • 21. PUBLICATIONS Very recent project is Web 2.0 Publications which implies some of our free reports would be available in document/ppt sharing communities. Currently available free reports: Slideshow “Russian Cigarette Market 2007 ” http://www.slideshare.net/ninkin http://www.authorstream.com/User-Presentations/ninkin/ http://www.scribd.com/doc/8444024/Cigarette-Market-Research-2008 Article on Broiler Poultry Market in South Federal District http://www.scribd.com/doc/8445232/Russian-Broiler-Chicken-Market-2007 Article on Rostov-on-Don Bottled Water Market http://www.scribd.com/doc/13478679/Russian-Bottled-Water-2008 21