1. New Applica+on for Travelers
who are Smart‐phone users

2. 1. Execu+ve Summary
2. Company Overview
3. Service Descrip+on
4. Market Analysis
5. Marke+ng Plan

3. 1. Execu+ve Summary

5. Persona
S 3 .
.
, ,
. , ‘
’ ( Appl.) . ‘ ’
, . Appl. ‘ ’ ,
, .
S , ,
. ,
, . ,
. ,
.
, .
S . ‘ ’
, . S
, .
‘ ’ .
.

7.
,
, Appl. .
Appl. ,
.
,
.
( ) ?
‐ , ,
‐
‐ ,
‐ ,
‐
.

9. 2. Company Overview

10. 3. Service Descrip+on

11.
?
?
35.1%
30.3%
24.3%
2~3 30.3%
16.2%
1 19.7%
16.2%
9.2%
8.1%
10.5%
?
?
37.9% 62.0%
27.5%
28.0%
16.3%
13.3% 10.0%
5.0%
: , , 2007

12. ( )

13. ' ' ,
1. 198
2.
3.
4.
5.
6.
7. Interest Sharing

14. ( ) ‘ ’ DB
1. 198 ( , )
2.
hZp://countryinfo.mofat.go.kr/index.html

15. ( ) ‘ ’ Web
3.
7. Interest Sharing

16. ( ) ‘ ’
4.
5.
6.
Main Model
Sub Model
( BM )

17. ‘WebKit’ Hybrid Appl.
1.
2. , : , S60 ,
, , AIR
3. : AJAX, HTML 4‐5, CSS 2.0, JavaScript 1.5, XMLHZpRequest
ingee, WebKit , 200811
na#ve web hybrid
Graphics High Low Medium
App Store O X O
Offline O X(O) O
Cross Plahorm Hard Easy Normal
Storage Local Cloud Both
Device Easy Hard Easy
Update Reinstall Incremental Fusion
Reusability Code level Service level Both
UI High Low Medium

18. ( ) Service
09 09 10 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11
11 12 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11
Appl.

19. 3C‐ Customer 20 ‐40
: , 08 08‐08

20. 3C‐ Customer ( ) 20 ‐40
: 3 ( : %)
( : %)
1)
2)
3)
4) ,
: , 2008

21. 3C‐ Compe+tor
, ,
, , , , Appl.
, GPS Appl.

22. 3C‐ Company Fobikr Appl.
1. WebKit
2. S/W
3.
1. ,
2.

23. ‘ ’ Main Sub
• • •
• • •
• • • …
• • …
•
•
•
• …

24.
Main BM
‐ '
'
‐ A ,
‐ ' ’ , ' ' A
‐ A ,
‐ , A ,
‐
‐ ' ' Key Point
Sub BM Click
‐
‐ Appl.
‐
‐

25. ( )

26. 4. Market Analysis

27. 20 ‐40
: , 08 08‐08

28. ( ) 2011 45%
20 ‐40 41%
: KT , , ?

29. ( )
20‐40 09 926
(’08) 9 ( 1%)
(’08) 52%
: , 2008
Appl. = 9 X 52%
= 4.6
⋇

30. ( )
:
= Applica+on
X { ( X ) + ( X ) }
X (5%)
13 8398 2011 59 41%
: , 08 08‐08
135.77 94.73
20 133.9 20 84.4
30 151.9 30 97.1
40 121.5 40 102.7
16.38%, 41.66%
5~7%
: , 2008

31. ( )
: ,
=
X (2 , )
X 100
1460
( ) 4 6
( ) 9,000 ( )/ 18,000
89%
( ) 200 (89% 365 =110 ,
)
5
X (2 ,
( )
)X100 = 14,600,000
:

32. 5. Marke+ng Plan

33. Online Channel
1. Appl.
' '

34. Online Channel
3.
TwiZer/
me2DAY
Facebook
2. Blog
,