Más contenido relacionado The Secret Psychology of Snapchat5. It is used by 100 million monthly active users
who send more than 400 million snaps per day.
Source: Mashable
7. Keep reading to learn the psychology of Snapchat …
… and why people use it so much.
8. 1. What it is
2. How it works
3. The secret sauce
Deconstructing Snapchat
10. Snapchat is a way to make
bite-sized content.
Snaps!
Easy to consume pics
perfect for snacking
on mobile phones.
12. Kind of like capturing the
“Kodak moment”
(if you remember what that is.)
15. Swipe right to like or left to pass.
If someone likes you back, it’s a match!
20. The fact that snaps disappear means people can be more
honest, more fun, and more...themselves.
PHEW
Carefree Communication
22. Reducing the "cognitive load" of worrying
what others might think of the photos.
See: Nir Eyal’s “Hooked: How to Build Habit-Forming Products”
26. The default screen is the camera page.
It’s clear what the app wants people to
do…
Take a snap already!
28. Snapchat broke that rule,
putting the camera first.
… and reduced the number of steps
to one tap instead of several.
30. If you are an Instagram user,
you know the pain of choosing just the right filter.
35. Users can get creative here too!
After taking a snap,
altering the picture with paint and text is fun.
38. There is something
novel, uncertain, creative, and surprising
about taking and altering snaps.
See: Nir Eyal’s book “Hooked: How to Build Habit-Forming Products”
40. All of these Snaps add
“variable rewards.”
See: Nir Eyal’s book “Hooked: How to Build Habit-Forming Products”
45. Reciprocity in social psychology refers to our need to respond to a
positive action with another positive action.
48. “Double tap to reply!” says Snapchat.
And a few taps later a response is on its way...
51. Snapchat has a great Hook
See: Nir Eyal’s book “Hooked: How to Build Habit-Forming Products”
57. … And now you understand why
people are hooked to Snapchat!
Dori Adar
DoriAdar.com
Nir Eyal
NirAndFar.com
Victoria Young
CreateInteractions.com