A look on how the world's Top browser has been competing to establish their foothold for the maximum share with their own style and usp.

1. Semantic Web Industry
Compiled By
Nitesh Chaharia
“The Future Is Here”

2. IT
SEMANTIC WEB
POTENTIALLY MARGINALISED
TECHNOLOGY
POTENTIAL
APPLICATION

4. ALL SEARCH ENGINE USED

5. BCG & GE Matrix
MarketAttractiveness
Business Strength
MarketGrowth
Relative Position
(Market Share)

6. MARKETING MIX
• Business Solution
• Advertising Solution
• Google Store
PRODUCT
•Non Yahoo Branded
•Yahoo Branded
•Defunct services
•External links
PROMOTION
• Electronic Media • Viral Marketing

7. SWOT ANALYSIS(YAHOO)
STRENGTHS:-
 A very well known brand.
 A key long-term strength is Yahoo!'s international business presence.
 The Yahoo! Directory is an original source of structured information.
WEAKNESS:-
 Almost all of its packaged services are available from other sources.
• (i) Search facilities are available on MSN and Google.
• (ii) Free E-mail accounts are available from Hotmail (MSN) or G-
Mail (Google), and many, many others.
• (iv) Shopping is available everywhere on the Internet. Google has
Froogle.
 Another income stream that has been key to Yahoo! is derived from its
partnerships with telecommunication providers.

8. SWOT ANALYSIS(YAHOO)
THREATS:-
 The biggest threat for all web-based organization is competition.Huge
profits attract investors, innovators and entrepreneurs .
 International, culture specific competitors could affect Yahoo! in the
future, unless strategic alliances are forged.
OPPORTUNITIES:-
 The international market is a huge opportunity for Yahoo!.
 The Development of the Yahoo! Directory has potential for new business
and income streams .
 Mobile technologies offer another opportunity for Yahoo!.

9. SWOT ANALYSIS(GOOGLE)
STRENGTHS:-
• Googles reputation and familarity.
• Googles speed and user friendliness.
• Relevance ranking based on citations.
• Extra services.
WEAKNESS:-
• Heterogeneousness of the material
• Content is arbitrary
• Risk of dead-ends (users find the citation, but can't access the full text)
• No expert search
• Anglo-Saxon (English language) focus

10. OPPURTUNITIES:-
• Offer an easy starting point.
• Reach new user groups.
• Reach new content.
• Easy and expert search fully integrated using Open URL.
• Higher usage of valuable (expensive) content.
THREATS:-
• Lost sight (control) of indexing policy
• Possibility of censorship
• Users get lost/confused
• User ends up at wrong copy (i.e. doesn't get to the institutional subscription)
• Information skills will disappear

11. Owner of the leading online
search engine
Owner of the world's most popular
Web site
Offers free versions of all
its services
Looks for ways to charge its
visitors for extra bells and
whistles
One of the wealthiest
and most powerful tech
firms on earth
Desperately seeking a buyer
to bail out their sinking ship.
Yahoo is obviously showy. They
know the tricks of business
better than Google
Not showy
Concentrates on value added
solutions rather than
presentation
Concentrates on superb
presentation