This is how you can create your marketing strategy for your E-Commerce portal.

1. Online Marketing Strategy for
E-Commerce Website
This is what I have experienced

2. Step One
 Focus and Invest in UI and UX
 Focus on Page loading time and
server responding time
 If you have done with above two tasks
now just focus on SEO of your E-
Commerce Website
 Focus on On-Page optimization first.
After completing the On-Page
optimization you can go with Off-Page
optimization

3. Step Two
 You can add as many SKUs as you
want but every product page must
have product specification, some
feedbacks (Dummy feedback will work
until your website generate genuine
feedback)
 Create Social channels and use them
to interact with your customers. (As
the twitter is being used as direct
medium to contact companies for
customers)

4. Step Three
 Invest in paid marketing channels. Go
with Google Adwords.
 Target user generated search query
and create search campaign
 Now it’s time to take a really hard
decision. It’s time to spend some
money for branding.. Invest in display
campaigns. It will not give you direct
proposition of your investment.

5. Analyze the Market For Next
Step
 You would have invest a lot on Online
Marketing Channels, Social Media,
SEO, SEM etc
 Invest so efficiently that you could
start getting direct traffic. If your direct
traffic share is not increasing
significantly that means you have to
think of investing on Electronic Media.
 Check last 4-5 months’ direct traffic
share to take decision.

6. Step Four
 Invest on PR. Go with Print Media and
Electronic Media
 Focus on Electronic media first then
print media.
 Please don’t make excuse of the price
of Electronic media. Mass target is
not at all possible without it.
 Creatives matter. Good creatives
means quick market acquisition.

7. What Works
 Emotions always work and creativity
wins.
 Never compromise with any of them
otherwise your marketing campaign
will die along with your invested hard
money.

8. Thank You
Author: Nitin Batra
Twitter: Nitin Batra
Facabook: Nitin Batra
Call:+91-96432-33440
Email:nitin.ni@gmail.com