1. International Product Life Cyclewww.StudsPlanet.com

2. www.StudsPlanet.com

3. Evolution of Nokia
Rubber Tiers
All Nokia models in a historical timeline
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4. www.StudsPlanet.com

5.  Founded in 1865, by Fredrick Idestam in Finland as a
paper manufacturing company
 In 1920, Finnish Rubber works became a part of the
company
 In 1992, Finnish cable works join them
 All the 3 companies merged in 1996 to form the Nokia
Group
 In 1970, Nokia started taking an active interest in the
power and electronics businesses
 In 1987, consumer electronic became Nokia’s major
business
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6.  Nokia created the mobile phone standard in 1981a
and launched the first phone , Mobira cityman, in
1981
 In 1991, the first GSM network was delivered to
Radkilinia, a Finnish company
 In 1922, Nokia 1011 – a precursor for all Nokia’s
current GSM phones was introduced
 The company focus on two core business: mobile
phones and telecommunication networks
 Between 1992 & 1996, the company exited from the
rubber and cable businesses
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7. www.StudsPlanet.com

8. NOKIA In INDIA
 Entered in 1994
 Nokia 2110 – first ever GSM call
 Operating office – New Delhi, Mumbai, Kolkata,
Bangalore, Hyderabad, and Ahmadabad
 The Indian operations – handsets and network
infrastructure businesses
 R&D facility in Bangalore, Hyderabad and Mumbai
 10th manufacturing facility in Chennai, USD 150
million, March 2006 and employs over 4100 people.
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9. Some first for Nokia in India
 1995 – First mobile phone call made in India on a Nokia
phone on a Nokia network
 1998 – Saare Jahaan Se Acchha, first Indian ringtone in a
Nokia 5110
 2000 – First phone with Hindi Menu (Nokia 3210)
 2002 – First Camera phone (Nokia 7650)
 2003 – First Made for India phone, Nokia 1100
 2004 – Saral Mobile Sandesh, Hindi SMS on a wide range of
Nokia phones
 2004 – First Wi-fi Phone- Nokia Communicator (N9500)
 2005 – Local UI in additional local language
 2006 – Nokia manufacturing plant in Chennai
 2007 – First vernacular news portal
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10. INTERNATIONAL
PRODUCT LIFE
CYCLE
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11. The Morph concept
Nokia N- Series
Nokia E- series
Nokia Symbian series
Nokia 30 & 40 Serieswww.StudsPlanet.com

12. Time
Growth
Maturity
Decline
Introduction
Sales curve
The Morph concept
Nokia E- series
Nokia Symbian & N- Series
Nokia 30 & 40
Series
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13. Time
Growth
Maturity
Decline
Introduction
Sales curve
Nokia E- series
Nokia Symbian series
Nokia N- Series Nokia 30 &
40 Series
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14. new
product
inventor’s
country
developing
country
developed
country
mature
product
standardised
product
Sales
time
International Product Life Cycle
country where new product is launched
other advanced, high-income country
developing, low-income country www.StudsPlanet.com

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18. Initial Hurdles
 When Nokia entered India , telecom policies were not
conducive for growth of mobile phone industry.
 Tariffs levied on importing mobile phones were as high as 27%.
 Usage charges Rs.16 per minute, at these high rates, consumer
did not take to mobile phones.
 Competition from other powerful global players like
Motorola, Sony, Siemens, Ericson.
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19. Recent achievements & Recognition
 Ranked 4th in the Most Trusted Brand -Survey by Brand Equity -
2007.
 Ranked No1. MNC in India by Business World- 2007.
 Ranked No. 1 in the Consumer Durables in India in 2005-06.
 No. 1 telecom equipment vendor from 2004- 07.
 Asia’s most trusted brand in 2006 by the Media-Synovate survey.
 'Brand of the Year' at CII Brand Summit in 2005.
 Golden Peacock Award 2004 for Nokia 1100, for most innovative
product in the telecom segment.
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20. www.StudsPlanet.com

21. Thank
you
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