Social Giving: Emerging Trends in Philanthropy, Grant Managers Network Conference 2014 Philanthrogeek Presentation
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Social Giving: Emerging Trends in Philanthropy, Grant Managers Network Conference 2014 Philanthrogeek Presentation
- 1. SOCIAL GIVING: EMERGING TRENDS IN PHILANTHROPY @Pg33k on Twitter
- 2. OVERVIEW The Social Giving Framework Social Media for Grantmakers Data: Big, Open, Strategic Crowdfunding + Grantmaking
- 3. What’s the problem? Philanthropy is seen, when it is seen, as… Elitist Opaque Inaccessible Unaccountable Fickle Arbitrary Secretive Arrogant = Anti-Social
- 5. It doesn’t have to be this way. The socialgiving framework provides new directions.
- 7. SOCIAL GIVING BENEFITS Disrupt negative power dynamics. Tap into community and crowd power (money, knowledge, action). Engineer for serendipitous connections. Takes the power of joy, play & identity in giving seriously. Millennial ready. Philanthropy Designing for Innovation
- 8. Social Giving Overview social media open data crowdfundinggiving circles micro-grants How?
- 9. Social Giving Overview social media datacrowdfunding Today
- 10. Social Media If you show your human side by communicating like a human being, chances are good you will be seen as accessible and approachable. Then you are on your way to establishing a relationship and building trust. - Marie Deatherage, Meyer Memorial Trust, Opening Up: Demystifying Funder Transparency
- 11. Social Media
- 12. Social Media Strategically motivated sharing: Save time! (no, really) Enhance proposal quality & fit. Celebrate & engage grantees. Accelerate organizational learning. Build thought leadership. Transparency: give an “inside look.”
- 13. Social Media Case Study: Knight Foundation Note the high ratio of “re- tweets” A grantee celebrating a grantmaker!
- 14. Social Media Case Study: Case Foundation Visual content
- 15. Social Media Getting started Listen: start with grantees. Choose one “audience” profile. Choose one platform. Leverage your existing information assets: subscriptions, internal reports, etc.
- 16. Social Media: a word of warning - Opening Up: Demystifying Funder Transparency
- 18. Data What’s a data strategy good for? Save time! (yes, really) Reduce bias and arbitrary decisions. Equity in accountability (aka transparency). Attract new expertise.
- 19. Data Data terms to know Open data Big listening Ambient data
- 20. Data Initiatives: Fdn. Ctr. Reporting Commitment
- 21. Data Reporting Commitment: What is hGrant?
- 22. Data Initiative: Ashoka Feedback Labs
- 23. Data Getting started Start simply, change culture. Share aggregate impact metrics creatively. Embrace social media. Research hGrant compatibility.
- 26. Crowdfunding for Grantmakers Save time! (ok, maybe) Surprise: the crowd has more $ than you. Build your grantees’ capacity: capital, supporters/volunteers, new leaders. Why should grantmakers care?
- 27. Crowdfunding for Grantmakers Case study: KickstarterCurated Pages
- 28. Crowdfunding for Grantmakers Case Study: iobygrantmaker collaborations +
- 29. Crowdfunding for Grantmakers Case Study: StartSomeGood collaboration + 3 pilots 4.5 x the match in crowd $
- 30. Crowdfunding for Grantmakers Case Study: Kapor Center & Black Girls Code + $27K match generated $114k New messaging: Everyone’s gift matters!
- 31. Crowdfunding for Grantmakers Getting started Play with the platforms & give. Survey your grantees for interest. Reach out to the platform leads. Pilot a campaign match. Advanced: find your next grantee through a platform.
- 32. Crowdfunding for Grantmakers Questions & Discussion
- 33. Resources Opening Up: Demystifying Funder Transparency www.grantcraft.org/transparency Infographic: What’s Trending With Foundations and Social Media http://www.glasspockets.org/glasspockets-gallery/foundations-and-social- media-infographic The Value Added of Engagement (on foundation executives using Twitter) http://blog.grantcraft.org/2014/01/the-value-added-of-engagement/ Knight Foundation on Twitter: https://twitter.com/knightfdn Case Foundation on Twitter: https://www.facebook.com/casefoundation Also see Robert Wood Johnson Foundation’s various social media accounts: http://www.rwjf.org
- 34. Resources, continued Open Data: http://en.wikipedia.org/wiki/Open_data On “Big Listening,” Beth Kanter interviews Rachel Weidinger of Upwell http://www.bethkanter.org/listener/ Is “Ambient Data” from Social Media Channels Useful for Funders? http://www.bethkanter.org/ambient-data/ Reporting Commitment Map http://www.glasspockets.org/philanthropy-in- focus/reporting-commitment-map The hGrant format used by the Reporting Commitment http://www.foundationcenter.org/grantmakers/hgrant.html AshokaFeedback Labs: http://feedbacklabs.org/
- 35. Resources, continued Kickstartercuratedpages https://www.kickstarter.com/discover/curated- pages?ref=home_curated ioby collaborations •http://www.ioby.org/nycecoschools •http://ioby.org/memphis •https://ioby.org/project/sjcs-rain-gardens-art-campaign StartSomeGood: http://startsomegood.com/ StartSomeGood Network Pages (like Kickstarter’scurated pages) http://startsomegood.com/Community/NetworkPartners Black Girls CODE/Kapor Center case study http://www.philanthrogeek.com/crowdfunding/ultimate-matching-grant- grantmaker-joined-crowd/
- 36. Thank you! Nathaniel James, nathaniel@Philanthrogeek.com, @ nj140 on Twitter www.Philanthrogeek.com, @Pg33k on Twitter The Philanthrogeek fire hose of links: https://delicious.com/james.nathaniel/philanthrogeek