The document discusses social media marketing strategies for real estate agents. It outlines the goals of using tools like Facebook, Twitter, LinkedIn and blogging to increase online presence, generate more leads and revenue. Specific tips are provided on setting up profiles on each platform and engaging audiences through regular posting of relevant real estate content. Metrics for measuring the effectiveness of efforts on each channel are also presented.

1. Social Media Marketing
for Real Estate
Presented by
Neil DeLuca
Internet Marketing Specialist
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2. Overview
² Goals of Social Media Marketing
² Social Media Marketing Tools
² Facebook, Twitter, and LinkedIn, Blogging
² Utilizing Social Media Tools &
Examples
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3. Goals of Social Media
Marketing
² Increase your presence on the Internet to
attract more clients
² Make yourself more searchable (Google)
² Connect and engage
² Promote and sell/brand yourself
² Expand your community & increase prospects
² Generate more revenue!
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4. Interactive Marketing
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5. Social media marketing is not
a fad!
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6. Who’s Using Social Media &
Why?
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7. What are most popular tools?
² Facebook
² Twitter
² LinkedIn
² YouTube
² Blogging
² Blogger, WordPress, Digg, Delicious,
Technorati)
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8. Top 3 Social Media Sites
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9. Why should you care?
² The more you use these “social media” tools the
better chance to get to get noticed
² Higher ranking of Internet search engines
(Google, Yahoo, Bing, etc)
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10. The Cost
² Facebook, Twitter, LinkedIn and almost all the social media
marketing tools are FREE!
² The Cost: “Your Time!”
² Requires a considerable investment of time to see tangible results –
new clients
² It won’t replace print media advertising
² You’ll get leads over time but you’ll close a transaction
because you’re a great agent
² Social media marketing is just another form of relationship
building/networking, not a replacement
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11. The Cost (continued)
² You don’t have to be a techno whiz
² Be creative!
² You are already naturals at networking & forming
community connections
² This is just another marketing tool in your real
estate portfolio!
² Some of your competitors are taking advantage –
get a jumpstart on them!
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12. How often do I need to post?
² “Build it and they will come?” –NO!
² Post Often! Provide value to your target audience (don’t
just ramble)
² Post meaningful information that builds your brand and
drives traffic to your blogs and real estate web site
² Posting frequently will increase your sites SEO (Search
Engine Optimization or rankings– Google, Yahoo, Bing
search)
² Create a strong following on Facebook, Twitter & LinkedIn
² It’s a big commitment that can’t be outsourced
² Consider joining other “real estate” blogs and comment on
postings
² Share your expertise & value – clients will begin to notice!
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13. What is “microblogging”?
² Microblogging is a form of multimedia
blogging that allows users to send brief
text updates such as messages, links, etc.,
and publish them to an audience on the
web
² Can be viewed by anyone or by a restricted
group which can be chosen by the user.
² Facebook, Twitter, LinkedIn are examples of
“microblogs”
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14. Social Media Tools
² There are hundred
if not thousands!
² Which ones should
you use?
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15. Social Media Tools
² Which tools
maximize your
time and expand
your presence on
the web?
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16. Recommended Social Media Marketing Tools for
Real Estate
² Facebook
² Twitter
² LinkedIn
² Google Blogger
² Bit.ly (URL shortner)
² YouTube
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17. Facebook
² Social networking website where users can add
friends and send messages, update personal
profiles to notify friends about themselves
² Also used to build a “business” page easily where
you can attract fans to your page
² Users can join networks organized by city,
workplace, school, and region
² January 2009 compete.com study ranked
Facebook as the most used social network
² October 2009 – 350 million users & growing!
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18. Facebook
² Biggest user demographic: 35 -55 year
olds!
² Users with the largest “buying power!”
² Best Buy – November 2009: 1 million +
fans to the Facebook Best Buy page!
² Pepsi pulled it’s $60million TV super bowl
ad for a $20 million social media ad!
² Your competitors are using these tools!
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19. Facebook
² Separate your personal from your professional
followers
² Build a public profile that elaborates your
expertise & personality
² Sold $1.2 million last year, etc!
² Your clients don’t care about your cat or status updates
telling you friends you’re playing Farmville!
² Consider building a Facebook “Page”
² Allows you to separate your personal friends from your
professional or business clients
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20. Facebook Profile
² First step – sign up (use your e-mail address that
your clients use to contact you)
² Upload a “professional looking” photo
² Create a short bio & include your Twitter account
& company website (www.masiello.com)
² Set your Privacy settings to only allow what you
want the public to view
² Don’t include religious or political views
² Keep controversial groups, pages, etc. personal
² They will get included in Google SEO which last month
became “real-time” update & search
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21. Facebook Profile
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22. Facebook Privacy Settings
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23. Facebook Page
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24. Facebook Page
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25. Measuring Facebook Metrics
² http://facebook.grader.com/
² Free tool to measure the power of a
Facebook business page or user
² The Facebook Grade measures the reach and
authority of a Facebook page
² What is your grade & how to improve
² Visit: http://www.hubspot.com/social-media-
marketing-kit-a
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26. Demo
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27. Twitter
² Free micro-blogging service that enables its users to
send and read messages known as ”tweets”
² Tweets are text-based posts of up to
140 characters displayed on the author's profile page
and delivered to the author's subscribers who are
known as “followers”
² Senders can restrict delivery to those in their circle
of friends or, by default, allow open access
² Users can send and receive tweets via the Twitter
website, Mobile phone or external applications
² Most popular and easy-to-use “microblogging” tool!
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28. Microblogging & Tweeting
² Twitter.com
² Sign up & carefully choose your “Twitter” name!
² Add a short bio & picture that is relevant to real estate &
you!
² Objective is to grow your followers
² Share relevant information
² Follow groups of interest
² Share you listings with link and your comments
² Use bit.ly to shortner URL
² Deliver the best and freshest most relevant information
possible to potential clients (“followers”)
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29. Twitter Home page
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30. Twitter Profile
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31. Twitter Profile
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32. Twitter “Tweet” sample
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33. Twitter Search
² http://search.twitter.com
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34. Measuring Twitter Metrics
² http://twitter.grader.com/
² How Influential Are You On Twitter?
² Free tool that allows you to check the power
of your twitter profile compared to millions of
other users that have been graded
² What is your grade & how to improve?
² Visit: http://www.hubspot.com/social-media-
marketing-kit-a
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35. DEMO
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36. Blogging
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37. What is blogging?
² A contraction of the term "web log“
² Type of website, usually maintained by an individual
with regular entries of commentary, descriptions of
events, or other material such as graphics or video
² A typical blog combines text, images, and links to
other websites, and other media related to its topic
² Technorati, Digg, Google Blogger, Reddit, Delicious,
Wordpress are popular blogging tools
² Real Estate – use to blog about listings, open houses,
items relevant to your target market & customers
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38. Google Blogger
² Free blog publishing tool from Google
² Easiest blogging tool for the non-
technical person
² Easily create a “blog” to share you
listings, open houses & other relevant
real estate information
² Can also be used to follow other blog
sites
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39. What should I blog about?
² Current listings
² Include description & link
² Blog open houses
² Blog interesting real estate topics
² Be professional – always building your brand
& awareness
² Nobody cares about your latte, your weekend
or your cat! Ö
² It’s irrelevant to your business & will dissuade
current or potential clients
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40. Example of Google Blog
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41. Sample Blog
² Include description, address, link & contact
² Always tie the link back to your real estate posting on
your website
² The more you post the better change of moving up
to the front of a search engine page
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42. Bit.ly
² A URL shortener
² A must use tool for microblogging
² Also provides statistics to who clicked
on link
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43. Bit.ly
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44. LinkedIn
² Business-oriented social networking site
² Mainly used for professional networking
² 50 million users worldwide
² Allows registered users to maintain a list of
contact details of people they know and trust
in business
² LinkedIn “Groups” feature allows users to
establish new business relationships by
joining alumni, industry, or professional and
other relevant groups (Real Estate)
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45. LinkedIn
² Groups may include alumni associations, affiliations,
professional societies, sports team connections, etc.
² Groups allow for professionals to post job openings or
answer questions
² The connections made through LinkedIn Groups may
be more beneficial than an unknown connection
² In 2008 LinkedIn enabled an "applications platform"
² Can “tweet” via Twitter and updates LinkedIn status
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46. LinkedIn Homepage
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47. LinkedIn Profile
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48. LinkedIn Profile-Experience &
Groups
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49. LinkedIn-Recommendations
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50. LinkedIn-Advanced Search
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51. LinkedIn-Advanced People
Search
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52. LinkedIn-Summary
² New changes in LinkedIn make it a
great research tool
² Get to 100% Profile Completeness!
² Join Groups to expand your exposure
² Post regularly on topics that will brand
you the “expert”
² Use “Twitter” application to link your
Twitter “tweets”
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53. Measuring LinkedIn Metrics
² http://linkedin.grader.com/
² How Influential Are You On LinkedIn?
² Free tool that allows you to check the power of
your LinkedIn profile compared to millions of other
users that have been graded
² What is your grade & how to improve?
² Visit: http://www.hubspot.com/social-media-marketing-
kit-a
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54. LinkedIn
DEMO
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55. Some tools for posting to
multiple sites simultaneously
² TweetDeck
² Hootsuite
² My favorite & recommended to use
² Can post to Facebook profile, Facebook Page,
Twitter, LinkedIn, blog at the same time
² Can also use to monitor all your accounts at once
² Both applications available for mobile phones
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56. Hootsuite
² www.hootsuite.com
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57. ROI of Social Media Marketing
² Expand your presence in the market
² Strengthen your reputation
² Expand your clientele!
² Be patient – it takes some time to build a
presence on-line
² Get on-board –your competitors are using it
& getting noticed
² Don’t use the tools you think will
expand your presence
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58. Questions
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59. Contact
Neil Deluca
M: 603.560.7686
neil@themagnetargroup.com
Facebook: The Magnetar Group
Twitter: @njdeluca
LinkedIn: www.linkedin.com/neildeluca
My Blogs:
http://socialmediamagnetar.blogspot.com/
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60. Thank you!
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