9. Survey discovered
Market not municipality
Supported redevelopment
More people than St. Louis
More spending than Atlanta
Growing sea of suburbs
No downtown in 10 mile
Visit 8 times/month
Key findings
– Want a walkable downtown
– Want restaurants w/sidewalk dining
– Want theater, arts/crafts, housewares
– Want Barnes & Noble
29. Avoid public opposition
Move project more quickly
Reduce risks for developer
Increase predictability
Lower overall costs
Using data to drive redevelopment