This document provides an overview of using social media to generate business leads and customers. It discusses the importance of social media followers, ways to increase followers like using hashtags and QR codes, and how to convert followers into paying customers with strategies like email capture and customer testimonials. The document also outlines common social media mistakes to avoid, key metrics to track results, and free resources available from the author including a mini marketing plan and LinkedIn connection.

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Insider’s Secrets to Making Money
with Social Media
By Brian Offenberger, CeM, CSMA
April 23, 2015

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Today’s Discussion Points
• Why Social Media Followers are Important
• How to Get More Followers
• How to Turn Followers into Customers
• 6 Key Metrics to Monitor Social ROI
• Tools and Resources to Manage Social Media

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About Brian Offenberger

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Certified By

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Trusted By

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Why Followers Are Important

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They Use Social Media as a Search Engine

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SEO

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Traffic and Sales Leads

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Get More Followers

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Ethical Bribes

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Use Hashtags

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QR Code to Business Card

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Turn Followers into Customers

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Email Addresses

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Fans Only Discounts

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Post Customer Testimonials

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Behind the Scenes Looks

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Remarketing

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Lead Generation with Social Media

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LinkedIn Advanced Search

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Leverage LinkedIn Groups

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LinkedIn Ads

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Facebook Ads

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Common Mistakes
• Ignoring it.
• No plan.
• Not measuring results.
• Listening.
• No branded images.
• No videos.
• Pushing products.

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Social Media Metrics
• Referring Website Traffic Sources
• Conversions to Desired Outcomes
• Impressions
• Engagement
• Follower Growth
• Cost of Acquisition

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Tools

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Free Mini Marketing Plan
• Leave your business card
• We’ll do a one hour marketing review covering
anything you like – you set the agenda
• My team will contact you next week to schedule
our meeting

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Connect with Me On LinkedIn

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Contact Information
• Toll Free: (877) 837-8803
• Fax: (602) 412-3663
• Local: (602) 412-3168
• Website: www.RightOn-NoBull.com
• Email: Brian@RightOn-NoBull.com
• Facebook: www.facebook.com/RightOnNoBull
• Address: 5530 East Beck Lane,
Scottsdale, AZ. 85254