1. Initial Coin Offering:
Still a dark forest
rokas medonis | carVertical.com

2. raised 20.000.000 USD
in 20 days.

3. and market crashed by
7.000.000 USD in a day

4. easy money + loop of fuck up
= we have problems

5. prices are growing
… every day

6. carVertical’s road to ICO

7. 70% direct performance channels
30% communication

8. emails: least important
facebook msnger: important
telegram user: most important

9. telegram user price 13 to 25 eur

10. communication + FOMO = boom

11. product is not so important. wrong

12. 100% community driven.
0.96 ETH per contributor

13. Netherlands. 20-24. Male

14. b2c vs. b2b

15. understand your geography

16. bounties will destroy your metrics

17. be the trendsetter not a trend-follower

18. measure your level of greediness

19. business side is a must!

20. don’t buy what is offered

21. there are actual no patterns in ICO’s

22. if you fail – collect as many assets
as possible

23. blockchain is not a niche technology

24. ICO infrastructure is a headache

25. tolerance for high risk

26. you cannot win against outside forces

27. team
head of marketing
creative/PR writer
FB performance marketer
ADW performance marketer
designer
Community manager
5 tech developers
2 business developers
project owner
+support

28. lithuania is ICO leader?

29. think twice before doing ICO

30. thank you