Here's my presentation from the BCAMA breakfast series (http://www.bcama.com/events/breakfast-speaker-series/), where I participated on a panel with @lance1098 @ChrisStaplesVan & @mkrafty regarding the future of advertising. We each separately presented our five, then discussed, took audience questions, and bantered a bit. On a few slides I've appended some reference links to learn a bit more.

1. 5 Predictions For
The Future Of
Advertising
Neil McPhedran
@digiwallet007

2. 1. Physical
Becomes Digital

4. 1. Physical Becomes Digital

5. 1. Physical Becomes Digital
A. CONNECTED
DEVISES = WHOLE
NEW SOURCE OF
DATA
The Eye in Your Home: Google + Nest
Google Buys Nest
NYTimes: Google + Nest

6. 1. Physical Becomes Digital
B. “PLUGGED-IN”
AD MEDIA
YOUR
BRAND
HERE

7. 2. Consumer’s
Wallet Is
Now Digital

8. 2. Wallet Is Now Digital
BRICKS MEETS
CLICKS

9. 2. Wallet Is Now Digital
A. EVERYTHING IS
NOW A SHOPPING/
SELLING
OPPORTUNITY
B. VAST
OPPORTUNITY TO
IMPROVE LOYALTY
PROGRAMS

10. 2. Wallet Is Now Digital
NFC vs.
iBeam
VHS vs.
Beta
What is Apple's iBeacon
Using Your Smartphone as Your Hotel Room Key
Why iBeacon is under-hyped
RETAILERS STEP UP PAYMENT INNOVATION
iBeacon vs. NFC
What is NFC & why is it in your phone?

11. 3. Less Choice is More

12. Paradox Of Choice:
a. Purchase Paralysis
b. Buyer Remorse
TED TALK: BARRY SCHWARTZ ON THE
PARADOX OF CHOICE

13. 3. Less Choice is More
3D PRINTER

14. 3. Less Choice is More
BEWARE:
!
SHIFTING DESIGN
+ DECISION
MAKING TO
CONSUMER

15. 3. Less Choice is More

16. CURATED
CHOICE

17. 4. Advertising’s
economic model
needs to reinvent

18. “Advertisers Should Act More
Like Newsrooms”
Harvard Business Review

19. Campaign Model
Newsroom Model

20. HOW DO
WE PRICE
THIS AD?

21. 5. CRAZY PREDICTION:

22. 5. Turn Off, Go Analog
A. CONSUMERS
STILL TRUST
TRADITIONAL
MEDIA ADS MORE …
NIELSON
B. DIGITAL/SOCIAL
REFUGE

23. Thank You.
@digiwallet007