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M sc advanced food marketing finding info

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M sc advanced food marketing finding info

  1. 1. MSc Advanced Food Marketing:Finding Resources for ResearchJulia Robinson, Assistant Librarian for SAgE University Library
  2. 2. Overview Today:  Finding Resources for Research  Search strategies  Library Search  Databases and e-journals  Open Access resources Next week:  Managing Citation and Referencing  Keeping up-to-date (citation alerts and RSS)  Good practice guidelines for referencing  Introduction to EndNote University Library
  3. 3. Seven Pillars of Information Literacy ©SCONUL 2007 Seven Pillars of Information Literacy model. Available at: Accessed: 16th October 2012. University Library
  4. 4. Different kinds of information Books Internet Ebooks Journal Maps articles Information resources Government Newspapers reports Conference Standards papers Theses University Library
  5. 5. Information overload? University Library
  6. 6. Search strategy • Logical • Broad and connectors narrow terms (AND, OR, NO • Related terms T) • Synonyms • Truncation HOW • Spellings (conserv*, wo WHAT Search m?n) Keywords techniques WHERE WHEN Appropriate Limits • By date sources • By language • Books • By type • Journals • Market data • Statistics • Official docs University Library
  7. 7. Start by breaking down keywordsConsumer behaviour and functional foodsconsumer behaviour functional foods buyer behavior health products customer choice medicinal perishables public attitude fortified cereals University Library
  8. 8. Move on to where, when and how Identify information need Set scope and limits Use appropriate sources effectively University Library
  9. 9. Choosing and using Library resourcesLibrary Search• Books, ebooks, journal articles, eprintsSubject databases• Journal articles and conference papersSpecialist resources• Market data and newspaper content University Library
  10. 10. Improved searching with Library Search Includes data from the Library catalogue and a range of electronic resources Full and mo Full & mobile views Warning! Not all our resources are covered by Library Search University Library
  11. 11. Understanding databases Database: Database: EJ Collection: Single publisher Multi- Subject publisher specific Scopus Science Direct CAB Abstracts Web of Knowledge Passport GMID Lexis Library Easy to use Cover many subjects Not usually Frequently full-text full-text Not usually full-text Look for the Only one publisher Look for the button button University Library
  12. 12. Recommended resources for your subject University Library
  13. 13. Our electronic RAS – Remote Applicationresources are Service anytime, anywhere Use Library Resources folder Library Web pages & Library Guide for Food Marketing
  14. 14. Open Access resourcesInstitutional repositories• ePrints (• eTheses ( repositories• OpenDOAR ( Access journals• DOAJ ( University Library
  15. 15. Inter-Library Loans (ILL)50 requests (@£1.50) per yearDistance access, use Web ILL • Credit your account – in person, by post, by phone. • Login to the Library catalogue (link in Library Search) • Select Inter Library Loan tab University Library
  16. 16. Using other libraries SCONUL Access Scheme • • Access and borrowing Check which libraries participate • • Borrowing rules vary Register here first • • Collect SCONUL Access card University Library
  17. 17. Help and support University Library
  18. 18. Activities for today – compare and contrastPlan your search strategy • Breakdown your keywords • Set your scope and limitsLibrary Search • Find books, ebooks and journal articles (search everything)Scopus • Find journal articles and conference papersSpecialist resources • Choose a relevant resource from the Library GuidesOpen Access resources • Search OpenDOAR or DOAJ University Library