What we Didn't Know About Creating Apps
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Before app design work begins, teams need to think about the target devices, legal and ownership issues related to setting up a store, and distribution and promotional issues. AT this session from the 2015 ACE Conference in Charleston, SC, Barbara Chamberlin shares what the Learning Games Lab has learned in the process. NMSU has been developing apps since 2010, and their lessons learned can help other university-based developers who wish to enter the app field.
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What we Didn't Know About Creating Apps
- 1. didn’t know Barbara Chamberlin, PhD • bchamber@nmsu.edu that we Everything we bchamber didn’t knowabout AppDevelopment
- 2. who are you?
- 3. Pearl Diver Pearl Diver HD Lobster Diver Lobster Diver HD
- 4. Math Snacks HD Math Snacks Video Player
- 5. Volunteerica
- 6. Demographica
- 7. PowerPay
- 8. Ratio Rumble
- 11. Ask Board
- 14. didn’t know Barbara Chamberlin, PhD • bchamber@nmsu.edu • @bchamber that we Everything we didn’t know about apps App Store Set Up is a $&(@ at University Level each tax number can have ONE all agreements subject to review from LEGAL REPRESENTATIVE money automatically deposited to bank account account tied to initial email account
- 15. Consider this: the idea is not nearly as important as the design process which enables a quality and essential app. First think of your user, and endeavor to transform, enable, facilitate, or coordinate. So You Want to Make an App (Don’t Make it Yet!) Can they do this well without an app? Don’t make the app. Is there already an app that does that? How could this app make it better? Design an app that does that. Can you… • Go through a 3-12 month design process? • Commit to frequent updates after delivery? • Promote to specific audiences (they will not just find the app) • Fund it up front ($10,000 - $30,000 for a basic app)* Based on design outcome • Choose device for delivery. • Create a paper or wire-frame prototype. Now you are ready to begin making the app. The app store has over a million apps. Only the top 3000 make $25k or more annually.* Developers of games, interactive modules, animations, videos and apps. mediaproductions.nmsu.edu What will your user be able to do with the app? Establish design outcomes • Where will it be used? Will users have WiFi? • Who will use it and when? Everyday? Sporadically? • How will this fit into their life & work? No BUT An app would make it better. Don’t make the app. Yes NoYes No Yes
- 16. money didn’t know Barbara Chamberlin, PhD • bchamber@nmsu.edu • @bchamber that we Everything we didn’t know about apps Youwill nevermake (or recover costs) from sales.
- 17. http://www.developereconomics.com/report/disappearing-middle-class-app-developers/ 69% make < $1000 monthly
- 18. didn’t know Barbara Chamberlin, PhD • bchamber@nmsu.edu • @bchamber that we Everything we didn’t know about apps So, should our apps bePaid apps get used more. Android users won’t pay. (Maybe we can cover cost of upkeep?) (Piracy rate so high, can’t make money anyway)
- 19. Barbara Chamberlin (@bchamber),Amy Muise (@NMSUProductions) Paid Free 3,847 1,917 1,033 62 Downloads Sessions Diver Game Downloads (Do free apps get used?) 40 sessions 1 : download : Paid App Free App 4 sessions 1: download :
- 20. didn’t know Barbara Chamberlin, PhD • bchamber@nmsu.edu • @bchamber that we Everything we didn’t know about apps Maintenance is significant. iOS updates 2-3 times a year. New programming/art at least every 3 years. Icons, description, screen shots must be uploaded with new version. Finding old files will make your team’s heads explode.
- 21. Learning Games Lab New Mexico State University
- 22. didn’t know Barbara Chamberlin, PhD • bchamber@nmsu.edu • @bchamber that we Everything we didn’t know about apps If you build it, they won’t just come. Requires initial push, and continued promotion. Best if it has a built-in audience. This needs to be someone’s job, not just an afterthought. Budget for additional promotion.
- 23. Barbara Chamberlin (@bchamber),Amy Muise (@NMSUProductions) Whatare we doing? self-distribution manages partnerships & placement Brain POP GlassLabs Clark ChartSerious Games Directory Educade eSpark Graphite JayisGames _____ school in ______ Playful Learning PBS Media Pearson OLE Kongregate Edmodo MERLOT
- 24. Barbara Chamberlin (@bchamber),Amy Muise (@NMSUProductions) Whatdoes it cost us? 50% of a person ~ $25k per API ~ $5k to $35k for app updates
- 25. Android didn’t know Barbara Chamberlin, PhD • bchamber@nmsu.edu • @bchamber that we Everything we didn’t know about apps Whyisn’t it a v a i l a b l e on ?
- 26. Programming Apps iOS Android(s) Web Unity √ √ √ Flash √ (air) √ (air) √ Dominant Code Base Objective C Swift Java HTML 5
- 30. Aspect Ratios
- 31. Resolutions Aspect Ratios Devices iOS 4 2 14 Android 16 7 1,363+
- 32. Barbara Chamberlin (@bchamber),Amy Muise (@NMSUProductions) blog.lescapadou.com
- 33. Barbara Chamberlin (@bchamber),Amy Muise (@NMSUProductions) Android •Does it truly deliver more downloads and uses? •Thus, is it worth the cost for us? ?yes no ask next year comments to bchamber@nmsu.edu
- 34. didn’t know Barbara Chamberlin, PhD • bchamber@nmsu.edu that we Everything we bchamber didn’t knowabout AppDevelopment