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How HelloSign rebuilt their site without code - No Code Conf 2019 Demo Theater

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How HelloSign rebuilt their site without code - No Code Conf 2019 Demo Theater

  1. 1. How HelloSign rebuilt their site without code Berenice Mendez Senior Communications Designer Andrew DaRe, Marketing Web Developer
  2. 2. eSignatures eSignature API eFax Solution Intelligent Form Builder
  3. 3. Site lived in our product team’s codebase Changes were 
 tied to a 3-week release cycle Implementation relied on a product engineer Prioritizing developer resources required lobbying A brief history of our marketing website
  4. 4. Creative Brief and Content Wireframe page Technical Discussion with Dev High Fidelity Mockups Prepare Files for Handoff Dev builds the page Write and Submit Ticket Lobbying with PM RevisionsQA Awaits Release Published Allocated in a Release Typo Bug PanicSign-Off
  5. 5. Ability to create templates / data collections SEO pages Our blog Grant access to editors Intuitive mode for content writers to make copy changes and other minor changes. Create/update pages in minutes, not weeks Codeless editor that is friendly to everyone, not just engineers. Full control by marketing and design team Autonomy from product/ engineering Publish whenever we need to Finding a new home for our website
  6. 6. Moving to Webflow: A timeline Berenice uses Webflow free to build out the homepage with minimal coding experience as a trial test. It’s go time! Approved ☺ Hired Webflow expert to: Rebuild the site, maintain SEO, and integrate tools that power our marketing funnel infrastructure. Style guide is created in Webflow and components are built. Old pages get rebuilt Templates and collections get built for repeatable content New Pages are Built Published 10 weeks
  7. 7. • Website changes can be live in minutes, not weeks • Full autonomy from product and engineering teams • Content editors can make their own website changes using intuitive Webflow editor • Create/ update website templates for repeatable content is a breeze using collections • Embed new marketing tools in minutes Using Webflow Today
  8. 8. A few of our favorite pages
  9. 9. • Lottie - a library for animating After effects graphics on the web • Webflow interactions for our FAQ section Our New Home Page
  10. 10. • Developed using Webflow Collections • Allows content editors to create/ publish blog posts without assistance from more technical team members HelloSign Blog
  11. 11. Uses parallax effects Uses image animation effects HelloSign Enteprise
  12. 12. • A unique video series on building Digital Strength in the workplace • 12 videos in series, all featuring different speakers from various professional backgrounds • Home page uses a series of effects and interactions to create the user experience • Course and author pages are created using Webflow collections Digital Strength
  13. 13. Thank You

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