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How to build a marketplace without code - No Code Conf 2019 Workshop

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How to build a marketplace without code - No Code Conf 2019 Workshop

  1. 1. How to build a marketplace without code C O N N O R F I N L A Y S O N @FinlaysonConnor www.connorfinlayson.com/ncc
  2. 2. Kia ora, my name is Connor 👋 Wellington, New Zealand 🇳🇿 Freelance Digital Marketer Creator of Unicorn Factory 🏗 A B O U T M E
  3. 3. About Unicorn Factory 15 mins The No Code Marketplace Setup 15 mins No Code Workflow Examples 15 mins Q&A until end O V E R V I E W
  4. 4. I want to inspire you to build your own marketplace without code!
  5. 5. A marketplace that connects freelancers and business owners in New Zealand. W W W . U N I C O R N F A C T O R Y . N Z
  6. 6. Feb 2018 Built Prototype for Unicorn Factory May 2016 Starting referring work to freelancers + other startups U N I C O R N F A C T O R Y S T O R Y Nov 2015 Created apps for local business to fund our startup
  7. 7. June 2019 Monetize the platform for the first time U N I C O R N F A C T O R Y S T O R Y Feb 2018 Opened it up to NZ-based freelancers
  8. 8. 240 NZ based freelancers 180+ direct enquiries per month 20+ community projects per month 50-75 new businesses each month $600/mth in membership revenue $2000/mth in commission revenue U N I C O R N F A C T O R Y T O D A Y
  9. 9. The No Code Setup
  10. 10. Automated Onboarding Process (with a review system) Automated comms with Clients and Freelancers (with a review system) Tiered Memberships for freelancers Metrics & Reporting Dashboard in Airtable Users can update their profile W H A T C A N U N I C O R N F A C T O R Y D O ?
  11. 11. Webflow Front-end build of the website Memberstack Gated Content and Monetization Airtable No Code Database Zapier Workflow Automation T H E N O C O D E S T A C K
  12. 12. Build & Admin Time 12 hrs Build the MVP Freelancer CMS, Messaging 8 hrs Memberstack + Community Projects 8 hrs Workflow Automation + Airtable Setup 2 - 4 hrs Weekly Maintenance and Admin
  13. 13. Webflow
  14. 14. Webflow
  15. 15. Memberstack
  16. 16. Memberstack
  17. 17. Airtable
  18. 18. Airtable
  19. 19. Zapier
  20. 20. Zapier
  21. 21. Building the Site
  22. 22. B U I L D I N G T H E S I T E : P R O F I L E P A G E Create Profile Template using CMS Collection.
  23. 23. B U I L D I N G T H E S I T E : P R O F I L E P A G E Link a profile to other CMS collections like case studies or skills.
  24. 24. B U I L D I N G T H E S I T E : P R O F I L E P A G E Create a custom contact form on each profile page.
  25. 25. B U I L D I N G T H E S I T E : L I S T I N G P A G E S Create listing pages for categories like locations or skills.
  26. 26. B U I L D I N G T H E S I T E : L I S T I N G P A G E S Using the CMS sorting feature to order freelancers by availability.
  27. 27. B U I L D I N G T H E S I T E : L I S T I N G P A G E S Integrate schema.org into the CMS collection pages to generate rich text on Google.
  28. 28. B U I L D I N G T H E S I T E : S E O B E N E F I T S
  29. 29. Monetizing the platform
  30. 30. M O N E T I Z I N G T H E P L A T F O R M : M E M B E R P R O F I L E Create pages in Webflow and use Memberstack to hide them if they don’t have an account
  31. 31. M O N E T I Z I N G T H E P L A T F O R M : A P P L Y I N G F O R C O M M U N I T Y P R O J E C T S Give paying freelancers access to additional features like community projects.
  32. 32. How it all works together
  33. 33. Client makes enquiry Freelancer Applies to Join Freelancer is Approved Client creates a community project Freelancer requests intro to community project Freelancer makes payment A Record is Created in Airtable Creates CMS Items Sends Onboarding Emails Review Process Tweets Updates CMS Items H O W I T A L L W O R K S T O G E T H E R
  34. 34. Unicorn Factory Examples
  35. 35. Clients submits enquiry form Clients submits the enquiry form E N T R Y S U B M I S S I O N Z A P S
  36. 36. Clients submits enquiry form Creates a record in “Messages” Create record in “messages” E N T R Y S U B M I S S I O N Z A P S
  37. 37. Clients submits enquiry form Creates a record in “Messages” Sends me a notification in Slack Send “review” Slack notification E N T R Y S U B M I S S I O N Z A P S
  38. 38. Select Approve Checkbox Select the “approve” checkbox E N T R Y S U B M I S S I O N Z A P S
  39. 39. Select Approve Checkbox Move Record to “Approved Messages” View Record is moved into “Approved Messages” view E N T R Y S U B M I S S I O N Z A P S
  40. 40. Select Approve Checkbox Move Record to “Approved Messages” View Forward Message to freelancer Forward enquiry to the freelancer E N T R Y S U B M I S S I O N Z A P S
  41. 41. Freelancer Application Completed Freelancer application submitted F R E E L A N C E R A P P L I C A T I O N Z A P S
  42. 42. Freelancer Application Completed Added to Freelancer Funnel for Review Creates a record in “Freelancer” funnel F R E E L A N C E R A P P L I C A T I O N Z A P S
  43. 43. Freelancer Application Completed Added to Freelancer Funnel for Review Sends me a notification in Slack Send a “Review” notification F R E E L A N C E R A P P L I C A T I O N Z A P S
  44. 44. Review Application Review application F R E E L A N C E R A P P R O V E D Z A P S
  45. 45. Review Application Click Approve and move to “Approved Freelancer View” Approve application F R E E L A N C E R A P P R O V E D Z A P S
  46. 46. Review Application Click Approval and move “Approved Freelancer View” Create a Webflow CMS Item Automatically creates Webflow CMS item F R E E L A N C E R A P P R O V E D Z A P S
  47. 47. Review Application Click Approval and move “Approved Freelancer View” Create a Webflow CMS Item Update the Airtable Record with Webflow CMS Item ID and Slug Update CMS Item ID and Slug (MUST DO) F R E E L A N C E R A P P R O V E D Z A P S
  48. 48. Publish website Stage profile for publish & publish to the interwebs F R E E L A N C E R A P P R O V E D Z A P S
  49. 49. Publish website Change Status from “In Review” to “Active Profile” Stage profile for publish & publish to the interwebs F R E E L A N C E R A P P R O V E D Z A P S
  50. 50. Publish website Change Status from “In Review” to “Active Profile” Send a Welcome Email Send a welcome email F R E E L A N C E R A P P R O V E D Z A P S
  51. 51. Publish website Change Status from “In Review” to “Active Profile” Send a Welcome Email Share with Community on Twitter Share on Twitter F R E E L A N C E R A P P R O V E D Z A P S
  52. 52. Client makes enquiry Freelancer Applies to Join Freelancer is Approved Client creates a community project Freelancer requests intro to community project Freelancer makes payment A Record is Created in Airtable Creates CMS Items Sends Onboarding Emails Review Process Tweets Updates CMS Items H O W I T A L L W O R K S T O G E T H E R
  53. 53. Tips for your first No Code Marketplace
  54. 54. Where to start STEP 1 Start building the pages in Webflow
  55. 55. Where to start STEP 1 Start building the pages in Webflow STEP 2 Integrate Memberstack and hide pages
  56. 56. Where to start STEP 1 Start building the pages in Webflow STEP 2 Integrate Memberstack and hide pages STEP 3 Setup Airtable + automate workflows with Zapier
  57. 57. Where to start STEP 1 Start building the pages in Webflow STEP 2 Integrate Memberstack and hide pages STEP 3 Setup Airtable to collect all information. STEP 4 Share with the community
  58. 58. Download Slides and get in touch: connorfinlayson.com/ncc T H A N K Y O U Let me know how your No Code project is going on Twitter: @FinlaysonConnor

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