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NEW ABSTRACTIONS IN TECHNOLOGY UNLOCKS NEW
OPPORTUNITIES FOR MARKETERS, FOUNDERS, AND
BUSINESSES TO FOCUS ON WHAT REALLY MATTERS
Spend 💰 on
Customer Experience
— not Servers
It’s 2009 …
Android 1.5

Cupcake
Spend your cash on customer experience, not servers - No Code Conf 2019
Fast forward 10 years
WHAT MAKERS USED TO DO:
• Hire or learn how to build or fail at
scaling infrastructure
• Spend time managing infrastructure
Fast forward 10 years
WHAT MAKERS USED TO DO:
• Hire or learn how to build or fail at
scaling infrastructure
• Spend time managing infrastructure
WHAT MAKERS CAN NOW FOCUS ON:
• Building the best possible product
for customers
• Marketing, growth, leveraging data,
and automation
What Webflow does for you (so you don’t have to)
Security Maintenance Scalability
Brute Force Attack
SQL Injection
Malware
Cross-Site Scripting
DDoS Attack
Old WordPress and PHP versions
Security
COMMON WORDPRESS
ATTACK VECTORS
Brute Force Attack
SQL Injection
Malware
Cross-Site Scripting
DDoS Attack
Old WordPress and PHP versions
Security
COMMON WORDPRESS
ATTACK VECTORS
Scalability
WEBFLOW SERVES OVER
2,000,000,000 PAGE VIEWS
A MONTH
Alexa top 50 website
Wordpress.com— 20B
Scalability
TERRAFORM
AWS Shield
NLB — Global Accelerator
AWS Shield
nginx DynamoDB Redis
Kubernates S3
2,000,000,000 VISITS A MONTH
— WEB STACK
Scalability 2,000,000,000 VISITS A MONTH
— WEB STACK
AWS Shield
NLB — Global Accelerator
US EAST US WEST EU 1 APAC
Maintenance
YOU DON’T HAVE TO DO
DDoS Response Team
Regular security check
Pen testing
Compliance
Software / OS / Kernel Updates
DevOps
Custom Domains
Highlights
$125,000 a mo.
We automatically scale our
infrastructure based off demand.
75 “servers” or ∞
99.999%
uptime
On call engineers
respond to
downtime — when
it happens
Global
400ms TTFB
The fastest load
times — wherever
your customers are
5 second
SSL
Have that 🔒
showing up every
time
You don’t have to spend
“When we launched the
Amstel Live festival page,
we were seeing 10,000
requests per second.
Webflow Hosting handled
it without a hitch.”
Don’t just take
our word for it
It simply doesn’t make sense running your own
marketing site,
company blog,
or
ecommerce store
anymore.
In the age of nocode,
What should a Maker
focus on instead?
“Marketing and
sales will become
the biggest
challenge”
https://usefyi.com/maker-report
UseFYI — Maker Report
2000 — 2019
Sales & Marketing
2020 — ?
?
Customer
Experience
Customer Experience is the modern combination of
growth, product, automation, and data to accelerate
& empower traditional marketing, sales, and
support motions to create repeatable Product Led
Growth
A RENEWED FOCUS ON THE MOST
IMPORTANT PERSON IN YOUR COMPANY
New roles in age of CX
CUSTOMER MARKETER
• Spans Product, Content, and Growth
marketing to understand gaps &
opportunities across customer lifecycle
• Internal customer champion and
domain expert of customer segments
concerns & motivations
VISUAL DEVELOPER
• Utilizes no code tools to create the best
customer experience, across the entire
lifecycle
• Works with Customer Marketer to create
repeatable product-led growth
The old MarTech Stack
CRMESPCMS
F500 understand the shift
“Customer”
in job titles
The new CX stack
Personalization & AI Mutiny / Clearbit / MonkeyLearn
Experience & Commerce Webflow / Shopify
Lifecycle Data Automation
Zendesk
Iterable
Active Campaign
Segment
Snowflake
Parabola
Retool
Zapier
Your website:
The hub of
your CX wheel
It’s no longer 2009 …
mobile
cloud
CMS / ESP / CRM
It’s 2020 …
Spend your cash on customer experience, not servers - No Code Conf 2019

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Spend your cash on customer experience, not servers - No Code Conf 2019

  • 1. NEW ABSTRACTIONS IN TECHNOLOGY UNLOCKS NEW OPPORTUNITIES FOR MARKETERS, FOUNDERS, AND BUSINESSES TO FOCUS ON WHAT REALLY MATTERS Spend 💰 on Customer Experience — not Servers
  • 5. Fast forward 10 years WHAT MAKERS USED TO DO: • Hire or learn how to build or fail at scaling infrastructure • Spend time managing infrastructure
  • 6. Fast forward 10 years WHAT MAKERS USED TO DO: • Hire or learn how to build or fail at scaling infrastructure • Spend time managing infrastructure WHAT MAKERS CAN NOW FOCUS ON: • Building the best possible product for customers • Marketing, growth, leveraging data, and automation
  • 7. What Webflow does for you (so you don’t have to) Security Maintenance Scalability
  • 8. Brute Force Attack SQL Injection Malware Cross-Site Scripting DDoS Attack Old WordPress and PHP versions Security COMMON WORDPRESS ATTACK VECTORS
  • 9. Brute Force Attack SQL Injection Malware Cross-Site Scripting DDoS Attack Old WordPress and PHP versions Security COMMON WORDPRESS ATTACK VECTORS
  • 10. Scalability WEBFLOW SERVES OVER 2,000,000,000 PAGE VIEWS A MONTH Alexa top 50 website Wordpress.com— 20B
  • 11. Scalability TERRAFORM AWS Shield NLB — Global Accelerator AWS Shield nginx DynamoDB Redis Kubernates S3 2,000,000,000 VISITS A MONTH — WEB STACK
  • 12. Scalability 2,000,000,000 VISITS A MONTH — WEB STACK AWS Shield NLB — Global Accelerator US EAST US WEST EU 1 APAC
  • 13. Maintenance YOU DON’T HAVE TO DO DDoS Response Team Regular security check Pen testing Compliance Software / OS / Kernel Updates DevOps Custom Domains
  • 14. Highlights $125,000 a mo. We automatically scale our infrastructure based off demand. 75 “servers” or ∞ 99.999% uptime On call engineers respond to downtime — when it happens Global 400ms TTFB The fastest load times — wherever your customers are 5 second SSL Have that 🔒 showing up every time You don’t have to spend
  • 15. “When we launched the Amstel Live festival page, we were seeing 10,000 requests per second. Webflow Hosting handled it without a hitch.” Don’t just take our word for it
  • 16. It simply doesn’t make sense running your own marketing site, company blog, or ecommerce store anymore.
  • 17. In the age of nocode, What should a Maker focus on instead?
  • 18. “Marketing and sales will become the biggest challenge” https://usefyi.com/maker-report UseFYI — Maker Report 2000 — 2019 Sales & Marketing 2020 — ? ?
  • 19. Customer Experience Customer Experience is the modern combination of growth, product, automation, and data to accelerate & empower traditional marketing, sales, and support motions to create repeatable Product Led Growth A RENEWED FOCUS ON THE MOST IMPORTANT PERSON IN YOUR COMPANY
  • 20. New roles in age of CX CUSTOMER MARKETER • Spans Product, Content, and Growth marketing to understand gaps & opportunities across customer lifecycle • Internal customer champion and domain expert of customer segments concerns & motivations VISUAL DEVELOPER • Utilizes no code tools to create the best customer experience, across the entire lifecycle • Works with Customer Marketer to create repeatable product-led growth
  • 21. The old MarTech Stack CRMESPCMS
  • 24. The new CX stack Personalization & AI Mutiny / Clearbit / MonkeyLearn Experience & Commerce Webflow / Shopify Lifecycle Data Automation Zendesk Iterable Active Campaign Segment Snowflake Parabola Retool Zapier
  • 25. Your website: The hub of your CX wheel
  • 26. It’s no longer 2009 … mobile cloud CMS / ESP / CRM