These are the slides from Sam's talk at Digital Gaggle in May 2021.
Talk Description:
Being able to deliver qualified inbound leads from paid media takes you a big step closer towards positive ROI. In this insightful session, award-winning paid media consultant, Sam Noble, provides a short-list of tried-and-tested strategies and techniques that B2B companies can employ to drive results from paid social, PPC, and digital advertising.
B2B Lead Generation Tools & Tactics Drive Qualified Inbound Leads
1. SamJaneNoble
B2B Paid Media Lead
Generation
Tools & Tactics to Drive Qualified Inbound
Leads
S AM AN T H A N O B L E
2. What are we going to cover?
Which advertising channels work and some tried and tested
strategies
3. What are we going to cover?
Which advertising channels work and some tried and tested
strategies
Moving away from standard forms and bringing some personality
to the landing page
4. What are we going to cover?
Which advertising channels work and some tried and tested
strategies
Moving away from standard forms and bringing some personality
to the landing page
How to integrate the advertising channels to your CRM and vice
versa to see the full performance picture
5. What are we going to cover?
Which advertising channels work and some tried and tested
strategies
Moving away from standard forms and bringing some personality
to the landing page
How to integrate the advertising channels to your CRM and vice
versa to see the full performance picture
18. Use Lookalike Audiences to find new customers
Subscribers
Upload your email
subscriber data for the
past three years
19. Use Lookalike Audiences to find new customers
Subscribers
Upload your email
subscriber data for the
past three years
Leads
Upload lead data broken
up in three groups (low,
medium and high value)
20. Use Lookalike Audiences to find new customers
Subscribers
Upload your email
subscriber data for the
past three years
Leads
Upload lead data broken
up in three groups (low,
medium and high value)
Sales
Upload sales data broken
up in three groups (low,
medium and high value)
21. Use Lookalike Audiences to find new customers
Subscribers
Upload your email
subscriber data for the
past three years
Leads
Upload lead data broken
up in three groups (low,
medium and high value)
Sales
Upload sales data broken
up in three groups (low,
medium and high value)
Lead Form Completers
Use the pixel to create an
audience of people who
filled in your FB lead form
22. Use Lookalike Audiences to find new customers
Subscribers
Upload your email
subscriber data for the
past three years
Leads
Upload lead data broken
up in three groups (low,
medium and high value)
Sales
Upload sales data broken
up in three groups (low,
medium and high value)
Lead Form Completers
Use the pixel to create an
audience of people who
filled in your FB lead form
Lifetime Value
Take your longest
standing customers and
upload to the platform
23. Use Lookalike Audiences to find new customers
Subscribers
Upload your email
subscriber data for the
past three years
Leads
Upload lead data broken
up in three groups (low,
medium and high value)
Sales
Upload sales data broken
up in three groups (low,
medium and high value)
Lead Form Completers
Use the pixel to create an
audience of people who
filled in your FB lead form
Lifetime Value
Take your longest
standing customers and
upload to the platform
Video Engagement
Build a lookalike of
people who watched 75%
of your video
40. The #BOSSIT2021 Challenge
London, UK, 8th February 2021 - Sage, the market leader for cloud
business management solutions, has teamed up with TikTok to launch the
#BOSSIT2021 Challenge. This new UK-wide campaign invites small and
medium-sized enterprises (SME) owners and entrepreneurs within the
TikTok community to creatively express how they are thriving this year,
despite testing times.
41. They teamed up with TikToks Creators to boost the campaign
60. Use offline events to measure how much your
Facebook ads lead to real-world outcomes,
such as purchases in your shops, phone orders,
bookings and more.
66. Final takeaways
Don’t just rely on advertising channels that you have always used.
Start thinking outside the box and trying new things
67. Final takeaways
Keep an eye on leading B2B brands to see how they approach new
advertising channels and see if you can do something similar on a
smaller scale
Don’t just rely on advertising channels that you have always used.
Start thinking outside the box and trying new things
68. Final takeaways
Keep an eye on leading B2B brands to see how they approach new
advertising channels and see if you can do something similar on a
smaller scale
Don’t just rely on advertising channels that you have always used.
Start thinking outside the box and trying new things
Take advantage of third party tools to really jazz up the way you
are capturing lead data. Test and learn and refine… always.
69. Final takeaways
Keep an eye on leading B2B brands to see how they approach new
advertising channels and see if you can do something similar on a
smaller scale
Don’t just rely on advertising channels that you have always used.
Start thinking outside the box and trying new things
Take advantage of third party tools to really jazz up the way you
are capturing lead data. Test and learn and refine… always.
Import data back into platforms to join the marketing > sale
journey