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Effect of online advertisement on consumer behaviour
1.
NOMAN GHALIB 11-ARID-2876 REHAN
NAWAZ 11-ARID-2879 AZAM JAHANGIR 11-ARID-2858
2.
Impact of online
advertisement on consumer behavior
3.
OBJECTIVES Consumer attitude Consumer perception Consumer
responses
4.
PROBLEM STATEMENT To what
extent online advertisement effects the consumer behavior
5.
THEORETICAL FRAMEWORK ONLINE ADVERTISEMENT CONSUMER BEHAVIOR
9.
HYPOTHESIS Ho: “online advertisement
effects consumer behavior” H1: “online advertisement does not effect consumer behavior”
11.
RESEARCH DESIGN descriptive causal students Field experiment Cross sectional
12.
SAMPLING DETAIL • RWP
universities target • students • Sample size 300 sample • Respondents 56 type • Probability sampling • Stratified random sampling
13.
Sampling frame • Lists of
students enrolled
14.
INSTRUMENT SECONDRY RESEARCH: Available literatures E-journals Internet Online
books
15.
QUANTITATIVE RESEARCH: The questionnaires were designed
to collect secondary data
16.
RESULTS
17.
56 respondents 35 males 21 females
18.
Online advertisement Mean =
3.96 (min= 3 max=5) S.D = .465
19.
Consumer behavior Mean =
4.35 (min=2 max=5) S.D= .439
20.
Online advertisement Reliability= .702 Consumer
behavior Reliability = .715
21.
Beta =.621 Correlation=.672
which is almost 7 So online advertisement has strong relationship with consumer behavior Thus we accept Ho Ho= “online advertisement effects consumer behavior”
22.
FINDINGS Informative Irritating Quality websites
23.
LIMITATIONS Confined to urban
area Not sure, it’s applicable in whole country Respondents above 18 year of age
24.
IMPLICATIONS Marketers advertisers
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