SMM 2011-1 K-Pop - SNSD @ Yonsei Univ for Educational Use

1. SMM 2011 K-Pop 1 이용주, 신재환, 박찬양, 오승연, 표철민

2. Problems Unequal News for GlobalFans Just Push : No Spreading, No Viral effect No Comment : Mysticism Marketing? Abusive Postings are Raging Being a K-Fan : Undergo Tough Standards Facebook : Decentralized pages Unauthorized Contents Isolated K-Fan, No Feedback

3. Official page & Fan Cafe http://girlsgeneration.smtown.com/ www.girs-generation.jp/gg/category/news http://cafe.naver.com/tmfql8967.cafe

5. Unequal News for Global Fans

6. Just Push : No Spreading, No Viral effect

7. Just Push : No Spreading, No Viral effect

8. Translated by Google Just Push : No Spreading, No Viral effect

9. since 2009. 1 No Comment : Mysticism Marketing?

10. Abusive Postings are Raging

11. Being a Fan : Undergo Tough Standards

12. Facebook Page http://www.facebook.com/SoNyuhShiDae.iSNSD http://www.facebook.com/SoNyuhShiDae.Unlimited

13. Decentralized pages

14. Unauthorized Contents

15. Isolated K-Fan

16. No Feedback(Happy birthday Yoona!)

17. Problems Unequal News for GlobalFans Just Push : No Spreading, No Viral effect No Comment : mysticism marketing? Abusive Postings are Raging Being a K-Fan : Undergo Tough Standards Facebook : Decentralized pages Unauthorized Contents Isolated K-Fan, No Feedback

18. Directions Equal News for GlobalFans Spreading Event with Viral Effect Megaphone for Girl’s generation No More Abusive Postings Free Admission & Information Facebook : Centralized pages Authorized Contents Networked K-Fan, Feedback

19. So, We Will Use

21. Fan’s page⇒Official Page Cooperation with So Nyuh Shi Dae (SNSD) 379,966 270,000 01/16 03/17 05/23

22. Real Page

23. Equal News for GlobalFans 5 hundred millions People in FB, Bilingual Page(Kor+Eng) Fake Page

24. Spreading Event with Viral Effect Event tab ⇒ Sharing Schedule, Inviting Fake Page

25. Spreading Event with Viral Effect Viral Effect caused by Like · Comment · Share Fake Page

26. Megaphone for Girl’s generation Personal Handwriting in FB Page Wall, Photos Storytelling (which is) vibrating Resonance Point Standardizing Message’s contents, the way girl’s talk

27. Fake Page

28. No More Abusive Postings We can trace all of FacebookProfile Fake Page

29. Free Admission & Information Click ‘Like’, thenNewsfeed, Event inviting will be start

30. 경쟁사 분석 – 2NE1 competitors' marketing analyze http://www.facebook.com/2NE1

31. Abstract - 2NE1 FacebookPage http://www.facebook.com/2NE1 1,077,822 400,000 11/30 02/28 05/23

32. 신곡 프로모션 팬 대상 이벤트

40. 경쟁사로부터의 교훈 Event with Fans' Participation Marketing with Naver, Produce Contents Fun Factor : App Collaboration with Companies Non-stop Process Promotion ⇒ Viral Effect ⇒ Buy

41. Market segmentation – Step 1

42. Market segmentation – Step 2 - 2,000명

43. Market segmentation – Step 3 - 10,000명

44. Event – Dance Clip Evaluate by Like, comments ⇒ Perform with SNSD Boys' Generation PRSD NYU Girls GeeGee Fake Page

45. App – Everysing My SNSD’s song on My friend’s wall Everysing neo-moo-neo-moo meot-jyeo noo-ninoo-ni boo-syeo Fake Page

46. 와의 연계 마케팅 소녀생활 Fake Marketing Proposal with ETUDEHOUSE (Kor)

47. 소녀생활 소녀들의 일상을 담은 셀프사진과 함께 소녀들의 고민, 취미, 미용관리방법을 공유 Reallity적 요소가미

48. 와의 공익 켐페인 30일간의 기적 Fake Public Campaign with FedEx (Kor)

49. 30일간의 기적

50. ` Fake Page Powered by

51. Our Final Target 190240 146420 14160 40100 56700 153220 15980 78940