Created in collaboration with Swiss manufacturer Vitra, the FvF Apartment in Berlin is a physical expression of FvF’s online publication – a multi-faceted space for friends and partners to gather and express their creativity.
2. Created in collaboration with Swiss manufacturer Vitra, the FvF Apartment
in Berlin is a physical expression of FvF’s online publication – a multi-faceted
space for friends and partners to gather and express their creativity.
More information
Concept
3. Facts
Centrally located
70 sqm apartment with
modular furnishing and
seating possibilities for
15-20 persons
Fully equipped kitchen,
variable bed and
bathroom
Wireless entertainment
including in-wall sound system,
projectors and presentation
equipment
4. Client Case
A.P.C.
The French fashion company A.P.C. regularly books the FvF Apartment
for their Press Days to showcase their latest collections.
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5. Client Case
Weekday
The fashion retailer Weekday invited their international community to
the FvF Apartment, providing an exclusive sneak peek at their Pre-
Spring Collection 2015. Friends, press and online media were invited to
explore the pieces in a personal and familiar surrounding.
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6. FvF Holiday Pop-Up Shop
On the four Saturdays leading up to Christmas we were hosting our very first pop-up
shop in the FvF Apartment. A special selection of products culled from the FvF
community, alongside some of our very first exclusive collaborations, created especially
for the launch of our new online shop was offered.
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Client Case
7. Book Stand
Claire Cottrell and artist Jordan Sullivan presented a collection of books and printed
matter from BOOK STAND, an LA-based online art book shop. The event took place
over a period of a week and was accompanied by readings and live music.
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Client Case
8. James Dyson Award
An international design award that celebrates and inspires the next generation of
design engineers. Selected designers were invited to present their innovations
and share their ideas for the future at the apartment.
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Client Case
9. Mortlach Whisky
Mortlach Distillery used the private surrounding of the apartment for a personal product
introduction. Accompanied by a three-course dinner, FvF invited selected creatives to
discover and enjoy high quality single malt whisky.
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Client Case
10. Eldorado Experience
Folch Studio, a Barcelona-based design studio, presented its latest project
“Eldorado Experience” at the apartment. The team stayed at the apartment, sharing
their adventures during a project presentation for close friends and creatives.
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Client Case
11. Beck’s
The FvF Apartment set the stage for a video production for Beck's beer introducing an
event series and a new package design. For photo and film productions, the interior set-
up and products can be re-arranged to suit individual needs.
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Client Case
12. FvF Cooks
With the series FvF Cooks, we share our international friends favorite food recipes
and invite them to cook with us and present their meals in the apartment.
As a new format in our online magazine, we express our love for healthy food
and quality eating.
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Client Case
13. FvF Cooks: Mezcal
Cocktails and Tacos
From working class staples in Mexico to the higher tiers of refined flavors,
mezcal and tacos have been gaining more and more attention in foodie
circles and beyond. We invited two friends and connoisseurs to teach us
more through several tasting rounds
More information
Client Case
16. In a continuous dialogue with an international audience,
we connect the apartment with all FvF publishing activities
and create relevant marketing solutions that include
concept, content production and involve our creative community.
Marketing
21. The Apartment in the Media
Cereal Magazine
Architectural Digest
Cool Hunting
Vogue
LS:N Global
Airows
Home DSGN
Decor8
22. Location
Centrally located in Berlin-Mitte and easily accessible by public transportation.
FvF Apartment
Mulackstr. 26
10119 Berlin
Germany
23. If you have any questions, are interested in booking the FvF Apartment
or think we'd make great collaborators, please drop Judith Guckler a line at:
judith@freundevonfreunden.com
or call
+49 176 61 33 10 76
+49 302 78 794 90
www.freundevonfreunden.com
www.freundevonfreunden.com/apartment/
Contact