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Etisalat expention strategy

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Etisalat expention strategy

  1. 1. Name Noor RahmanName Noor Rahman ID 6921ID 6921 Topic: Etisalat CompanyTopic: Etisalat Company Expansion StrategyExpansion Strategy
  2. 2. IntroductionIntroduction ofof EtisalatEtisalat • Etisalat is one of the leading and largestEtisalat is one of the leading and largest telecommunications companies in the world.telecommunications companies in the world. • Etisalat operates in 18 countries across Asia,Etisalat operates in 18 countries across Asia, Middle East and Africa, servicing over 85 mMiddle East and Africa, servicing over 85 m customers out of a total population.customers out of a total population.
  3. 3. Introduction of EtisalatIntroduction of Etisalat • On 31 December 2015, Etisalat reportedOn 31 December 2015, Etisalat reported revenue of $14.08 billion and net profits ofrevenue of $14.08 billion and net profits of $2.26bn.$2.26bn.
  4. 4. Strategies of EtisalatStrategies of Etisalat • AcquisitionAcquisition • LicensingLicensing • Joint ventureJoint venture • DiversificationDiversification
  5. 5. EtisalatEtisalat AcquisitionAcquisition • PTCL-PAKISTAN:PTCL-PAKISTAN: • Etisalat acquired PTCL in 2005 with 26 percentEtisalat acquired PTCL in 2005 with 26 percent management stake that was put on sale bymanagement stake that was put on sale by the government of Pakistan as part of a largethe government of Pakistan as part of a large privatization initiative.privatization initiative.
  6. 6. Etisalat AcquisitionEtisalat Acquisition • Maroc Telecom – West Africa:Maroc Telecom – West Africa: • In Africa, Etisalat acquired 50% of AtlantiqueIn Africa, Etisalat acquired 50% of Atlantique Telecom’s shares in April 2005. In many cities ofTelecom’s shares in April 2005. In many cities of west Africa.west Africa. • In 2007, Etisalat increased its shares in to 70%In 2007, Etisalat increased its shares in to 70% and again in May 2008, to 82%.and again in May 2008, to 82%.
  7. 7. Etisalat licensingEtisalat licensing • Etisalat – AfghanistanEtisalat – Afghanistan: • In 2007 Etisalat was launched theIn 2007 Etisalat was launched the telecommunication service with own name as atelecommunication service with own name as a licensinglicensing • operate as the fourth mobile services provider inoperate as the fourth mobile services provider in the Afghanistan.the Afghanistan. • Etisalat is rapidly became the fastest-growingEtisalat is rapidly became the fastest-growing telecommunications service provider of thetelecommunications service provider of the country.country.
  8. 8. Etisalat diversificationEtisalat diversification • Etisalat and visa company:Etisalat and visa company: • Etisalat and visa company launched a joint carEtisalat and visa company launched a joint car which is running in Dubai mall in UAE.which is running in Dubai mall in UAE. • In this car facilitate the consumer can pre-orderIn this car facilitate the consumer can pre-order or pay for everything from fuel to food by utilizingor pay for everything from fuel to food by utilizing several integrated elements in-car,several integrated elements in-car,
  9. 9. Etisalat diversificationEtisalat diversification • Including in this:Including in this:  digital payment (Credit card)digital payment (Credit card)  Visa Checkout,Visa Checkout,  Beacon technology to alert the merchant that theBeacon technology to alert the merchant that the customer has arrived and ready to pick up theircustomer has arrived and ready to pick up their order.order.
  10. 10. Etisalat expansion strategy historyEtisalat expansion strategy history

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