『BIZHINT』という勉強会のようなイベントにて、日産自動車提供 WebCINEMA TRUNK(2003) の企画がどのように考えられてつ作られたかを紹介した資料。 第二回東京インタラクティブアドアワードグランプリ受賞

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Norihiko TAKAHIRO Producer
i-media division / Media & Contents Group / HAKUHODO Inc.
BUSINESS HINT 2003-07-30

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Panasonic >>> THE FILE

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WebCINEMA”TRUNK”

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→
Not a Short film,
New Interactive Entertainment
TRUNK

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Lean Back / Lean Forward
→

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WebCINEMA”TRUNK”
SHAREMODE
Web etc
TRUNK ticket tell a friend

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TVCM PV Short Film
MOVIE
Product
Placement
SHORT
FILM

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MarCom

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: TYO interactive design
TRUNK:
Web
: monsterfilms

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Windows
Media Player9
WebCINEMA”TRUNK”
SOUND REPUBLIC
Web
WebCINEMABoxx
TRUNK
TRUNK
HP
http://trunk.nissan.co.jp/
http://trunk-webcinema.jp/
T
TRUNK Ticket
(Viral Tool)

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= Optimization
→

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Exposure < Experience
“

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→ Media Experience Design
Exposure Experience

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Exposure Experience
Media Experience Design
→
Context/Contents Planning Distribution Planning

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“Experience”
Context Target Value
Interactive
Interactive

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by
TRUNK

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Media Experience Designing

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nori@i-hakuhodo.com