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How to buy / sell ECM consulting?
- A competency framework for industry professionals
Atle Skjekkeland
Chief Operating Officer
AIIM
Email: askjekkeland@aiim.org
Twitter: @skjekkeland
www.aiim.org

Your Industry Association
 AIIM is the global community for
information professionals
 Founded in 1943
 95,000 active community members

 We do research and task forces
analyzing trends and opportunities
 Forbes Magazine called our research
with author Geoffrey Moore the "Best
social media idea of 2011‖
 AIIM just published #OccupyIT – a
manifesto about how business leaders
must reclaim IT

 AIIM is a also leading provider of
training and B2B marketing services

Forbes ran a story
about #OccupyIT
a few months ago
www.aiim.org

Our Focus
 Digitize anything that
moves.
 Commit to the cloud.

 Mobilize everything.
 Make the business
social.
 Prepare for extreme
information
management.

Wall Street Journal just ran an article
about the findings in their CIO
Journal Section; ―How CIOs Can Turn
Consumerization of IT Into an
Advantage‖
www.aiim.org/training

The Value of Professional Services
In the most general and
fundamental sense, what the
professional service organization
really has to offer to corporate clients
is the reduction or minimization of
uncertainty.
Clients look at the following 3
uncertainties when buying
professional services;
1. Identifying uncertainty
2. Confronting concrete problems
3. Identifying true professionals
Source: http://hbr.org/1966/03/how-to-buysell-professional-services/ar/1

4
www.aiim.org/training

Identifying True Professionals
 Domain expertise
 Certifications?
 Industry designations?
 Industry experience
 Previous clients and
projects?
 Recommendations?
 Thought-leadership
 Industry influence, e.g.
Klout?
 Published articles?
 Presentations?
www.aiim.org/training

Are you an ECM professional?
 You should then be able to answer the
following questions;
1. What is the value of the System of
Engagement vs System of Record
framework?

2. What is Federated Search?
3. What is the value of CMIS?
4. What are the 3 most common ways of
classifying records?
5. What is the value of a controlled
vocabulary?
6. What are the the most common digital
preservation strategies?
www.aiim.org/training

Maturity Model for Consultants
Stage

Basic

Professional

Mastery

Technical
Expertise

A basic understanding of
a technical area, e.g.
ECM, ERM, or BPM.

Expert in one or two
technical areas combined
with a basic
understanding of
information management

Expert in several technical
areas with a thorough
understanding of
information management

Scope

Supports project teams

Handles specific tasks in
projects

Secures and manages
projects

Commitment

Has one AIIM Practitioner
designation.

Has one or two AIIM
Practitioner designations in
addition to being a
Certified Information
Professional

Has one or more AIIM
Master designations in
addition to being Certified
Information Professional

Reads industry publications
and research

Experience

1-4 years experience with
an information
management technology

5-9 years experience with
one or more information
management
technologies

10+ years of experience
with several information
management
technologies

Value to Clients

Support project teams
implement new solutions

Ensures that a new solution
is implemented correctly

Identifies new ways of
improving business
operations
Information Management Consulting
Competency Framework
(see next page)

Sector Specialization

Consulting
Skills and
Behaviors

Consulting
Competencies

Market
Knowledge &
Capability

Technical Discipline

Based on the IMC USA Consulting Competency Framework
www.aiim.org/training

Technical Discipline (1)
Generic Information Management vs Role Specific Skills

Blind Men and the Elephant, John Godfrey Saxe
www.aiim.org/training

General
IM Skills

Role Specific Skills

Technical Discipline (2)
www.aiim.org/certification

General IM Skills

AIIM objective:
Create a body of knowledge and a means to certify
understanding that allows individuals to demonstrate
their ability to solve an organization's existing
information-related problems as well as plan for the
future.
www.aiim.org/certification

The Process We Went Through
"There will always be a role in
organizations for those with pure
technical knowledge. But the
real value add in the world of
Systems of Engagement comes
from those who can place these
skills in a broader context — in
the context of the business.
That’s what AIIM’s Certified
Information Professional progra
m is all about."
Geoffrey Moore, noted author
(Crossing the Chasm and Escape
Velocity, among many others)

1. Validated the need for the
certification with key
stakeholders.
2. Used 1450+ information
professionals to define,
rank, and validate body of
knowledge (with Access
Sciences).
3. Used SMEs to build a test
vehicle around the body of
knowledge (with
Prometrics).
General IM Skills: Certified Information Professional
Domain
1. Access/ Use

2. Capture/ Manage

3. Collaborate/ Deliver

4. Secure/ Preserve

5. Architecture/ Systems

6. Plan/ Implement

Focus Area/Sub-domain
1.1 Enterprise Search
1.2 Business Intelligence
1.3 Master Data Management
1.4 Text Analytics
2.1 Information Capture
2.2 Business Process Management
2.3 Knowledge Management
2.4 Email Management
2.5 Content Management
3.1 Collaboration
3.2 Social Media
3.3 Information Workplace
3.4 Instant Messaging
3.5 Telecommuting Support
3.6 Web Conferencing
4.1 Security
4.2 Records Management
4.3 Data Privacy
4.4 Digital Rights Management
4.5 Archiving
4.6 E-Discovery
5.1 Information Architecture
5.2 Technical Architecture
5.3 Cloud Computing
5.4 Mobile Applications
5.5 Websites and portals
6.1 Strategic Planning
6.2 Building the Business Case
6.3 Implementation Planning
6.4 Requirements Definition
6.5 Solution Design
6.6 Change Management

Weights
12

20

18

20

15

15
www.aiim.org/certification

The Test
 The 2 hours one-time, single-part proctored exam has 100
multiple-choice questions, electronically scored.
 The exam is available from Prometric test centers across the
world www.prometric.com/aiim
 Price is USD 265.
 AIIM is not requiring candidates to have any minimum
education or experience before taking the exam.
 Certification valid for 3 years, and then must retake or take
CEUs to maintain.
www.aiim.org/certification

Preparation
 Available
resources
 Free sample
exam
 100+ free
educational
videos
 Free eBook
 1000+ free PPTs
with speaker
notes
 Bulk discount for
CIP vouchers
starting from $265
www.aiim.org/certification

The Feedback So Far (1)
 "Anyone in IT or in an information related discipline today should be thinking
about it."
 Ken Bisconti (Vice President, Enterprise Content Management Products
and Strategy, IBM Software Group)
 ―There is hardly any person I know who would not benefit from the content of
the Certified Information Professional program‖

 Tim Elmore (CIO, Bank-Fund Staff Federal Credit Union)
 ―Every information management professional and information architect should
become a Certified Information Professional.‖
 J. Kevin Parker (SharePoint SME)
 ―The Certified Information Professional certification is the best way to move
your organization to the modern world!‖
 Catherine Webber (President, Smart Government)
 ―The AIIM Information Certification clearly connects all aspects of content,
people, data and processes.‖
 Vikram Setia (Managing Partner, infoMENTUM Limited)
www.aiim.org/certification

The Feedback So Far (2)
 AIIM 2012 research amongst close to 200 VPs, Directors and
Senior Managers (not connected to AIIM);
 61% of business executives prefer consultants that are Certified
Information Professionals versus those that are not certified
 76% of business executives would pay Certified Information
Professionals a salary premium, with 45% indicating they'd pay
more than a 10% per year salary premium.
 62% of business executives think having Certified Information
Professionals on staff would enhance the perception of their
organization in the industry
www.aiim.org/training

Role Specific Skills
8 Training Programs
25,000+ course attendees

Customized courses for
educating staff and channel
Job posting by Oracle Germany;

• Enterprise Content
Management
• Electronic Records
Management
• Business Process
Management
• Capture / Imaging
• Taxonomy & Metadata
• SharePoint for ECM
• SharePoint For
Collaboration
• Social Media
Governance
www.aiim.org/training

Identifying Domain Expertise
Training objectives are defined by the AIIM Education Advisory Groups
Barclays Capital
Bill and Vieve Gore School of
Business, Westminster College
BP
Chevron Phillips Chemical Company
CIA
Crown Partners
Doculabs
Fujitsu
Gambro
Gartner
Gimmal Group
GlaxoSmithKline
Harris Corporation
Hartman Communicatie
Health First
Hewlett-Packard
Hyland Software

IBM
Inforesight Limited
JPMorgan Chase
Kodak
Marion County Health Dept.
Oracle
Ordina
Ricoh
Royal Mail Group
Shell
SpringCM
Sunoco
The National Archives of United Kingdom
The South Financial Group
US Courts
US Department of Treasury
ZyLAB
Section 1:
ECM Foundations

Section 2:
Business Drivers

Section 3:
Information Architecture

Section 4:
Managing Process & Content

1 Introduction
• Introduction to ECM
• Business drivers for ECM
• Current state of ECM and historical
context
• Overview of key ECM technologies

7 Productivity
• Productivity as a business driver
for ECM
• User adoption and meeting
productivity goals
• Case study examples

12 Understanding ECM Architecture
• ECM architecture types
• Four core content services
• Approaches to managing content
• What is information architecture (IA)?
• How IA shapes ECM

19 Content Storage
• Storage vs. archiving
• Online storage
• Cloud services
• Risks to watch
• How to

2 Capture and Creation
• Sources of content
• Importing content
• E-mail
• Scanning
• Rich media
• Social media

8 Information Governance
• IG as a driver for ECM
• What is IG?
• Understanding compliance
• Internal, legal and regulatory
obligations
• Case study examples

13 Metadata
• What is metadata?
• Business value of metadata
• Types of metadata
• Sources of metadata
• How to plan a metadata strategy
• Metadata standards

20 Security & Access Controls
• Business value
• Protected and sensitive content
• Legal & compliance considerations
• Means of protection
• How to

3 Organizing Content
•
What is metadata?
•
Using metadata to organize content
•
Tagging
•
Folders and hierarchies
•
Relationships
•
Controlling access to content

9 Knowledge Management
• KM as a driver for ECM
• Understanding institutional
memory
• Intellectual property
• Protecting vital records
• Case study examples

14 Taxonomies & Classification
• Taxonomies
• Types of taxonomies
• Classifications
• Classification schemes
• How to

21 Process & Workflow
• Workflow and BPM
• Forms and templates
• Transactional content management
• Integration with LOB apps
• Standards and common notations
• How to

4 Collaboration
•
Types of collaboration
•
Enabling teams
•
Version control and editing content
•
Sharing content
•
Collaborating beyond the document

10 Social Business
15 Findability
• Collaboration as a business driver • Defining findability
• Web 2.0 to social business
•
Findability and metadata
• Common use cases
•
Findability and classification schemes
• Balancing risks and rewards
•
Search functionality
• Change management
•
Recommendation engines
• Case study
•
Optimization considerations

22 Retention & Disposition of Electronic Content
• Business value
• Understanding ERM
• The records (and content) lifecycle
• Transfer of records
• Destruction of records
• How to

5 Search & Retrieve
•
Searching with metadata or tags
•
Searching with keywords or phrases
•
Storing routine queries
•
Sorting and filtering
•
Navigating folder structures
•
Recommendations & expert locations

11 Success Metrics
• Understanding and choosing
metrics
• Return on investment
• Total cost of ownership
• Key performance indicators
• How to

16 Analytics & Reporting
•
Business value of analytics and reporting
•
Reporting using content metadata
•
Content analytics
•
Semantic search
•
Linked data and entity extraction
•
Web analytics

23 Digital Preservation
• Business value
• Preservation vs. conservation
• Storage and device considerations
• Migrations and conversions
• Preservation formats and standards
• How to

17 Interoperability & Integration
• Integration with LOB apps
• Supporting standards
• Means of functional connectivity
• Means of programmatic connectivity
• Migration and import considerations
• How to

24 Retention & Disposition of Physical Records
• Business value
• Understanding physical records management
• Preservation and protection
• Transfer and destruction
• Paper reduction considerations
• How to

18. Performance Considerations
• Geography evokes architecture
• Distributed, centralized and decentralized
Remote users and mobile workers
• Outside entities
• Planning: rules of thumb
• Sizing, scoping, optimization
• How to

25. Creating and Structuring Content
• Components
• Business value
• Types of structured content
• Formats and standards
• Publication and distribution ramifications
• How to

ECM PRACTITIONER COURSE

6 Publish & Deliver
•
Content for web, portals, intranets
•
Content for social networks
•
Content for mobile devices
•
Feeds, syndication and personalization
•
Renditions and transformation
•
Accessibility and standards

ECM Practitioner: Approx. 10hrs
online or classroom training course
www.aiim.org/training

Industry Feedback
In today’s Web 2.0 world, companies are required to provide a set of user
experiences that enable employees to work with corporate information the way
they work with personal information—easy to use, easy to find and easy to interact
with others. Now more than ever, comprehensive enterprise content management
training that incorporates the use of Web 2.0 technologies is a must-have for
companies. With its broad-based support and real-world approach, AIIM continues
to be the gold standard for ECM training.” Whitney Tidmarsh Bouck, General
Manager, Box Enterprise at Box


―Fujitsu chose the AIIM
ECM Training Program
to empower our
partners with the tools
and strategies to help
companies world-wide
achieve successful
ECM implementations.‖
Pamela Doyle, Director,
Fujitsu Imaging
Products Group

“The AIIM ECM training course provides
an extremely comprehensive platform
related to the enterprise content
management industry and the
technologies that support and drive it.
The materials are thorough, up-to-date
and well presented. I would
recommend the course to both
vendors and customers of ECM
solutions.”
John Opdycke, Former Vice President
of Marketing, Hyland Software
www.aiim.org/training

Next Step?
 Schedule ½ day
workshop to develop an
educational roadmap
for your professional
services teams
 Contact
 Atle Skjekkeland
 askjekkeland@aiim.org

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How to sell ECM consulting?

  • 1. www.aiim.org/training How to buy / sell ECM consulting? - A competency framework for industry professionals Atle Skjekkeland Chief Operating Officer AIIM Email: askjekkeland@aiim.org Twitter: @skjekkeland
  • 2. www.aiim.org Your Industry Association  AIIM is the global community for information professionals  Founded in 1943  95,000 active community members  We do research and task forces analyzing trends and opportunities  Forbes Magazine called our research with author Geoffrey Moore the "Best social media idea of 2011‖  AIIM just published #OccupyIT – a manifesto about how business leaders must reclaim IT  AIIM is a also leading provider of training and B2B marketing services Forbes ran a story about #OccupyIT a few months ago
  • 3. www.aiim.org Our Focus  Digitize anything that moves.  Commit to the cloud.  Mobilize everything.  Make the business social.  Prepare for extreme information management. Wall Street Journal just ran an article about the findings in their CIO Journal Section; ―How CIOs Can Turn Consumerization of IT Into an Advantage‖
  • 4. www.aiim.org/training The Value of Professional Services In the most general and fundamental sense, what the professional service organization really has to offer to corporate clients is the reduction or minimization of uncertainty. Clients look at the following 3 uncertainties when buying professional services; 1. Identifying uncertainty 2. Confronting concrete problems 3. Identifying true professionals Source: http://hbr.org/1966/03/how-to-buysell-professional-services/ar/1 4
  • 5. www.aiim.org/training Identifying True Professionals  Domain expertise  Certifications?  Industry designations?  Industry experience  Previous clients and projects?  Recommendations?  Thought-leadership  Industry influence, e.g. Klout?  Published articles?  Presentations?
  • 6. www.aiim.org/training Are you an ECM professional?  You should then be able to answer the following questions; 1. What is the value of the System of Engagement vs System of Record framework? 2. What is Federated Search? 3. What is the value of CMIS? 4. What are the 3 most common ways of classifying records? 5. What is the value of a controlled vocabulary? 6. What are the the most common digital preservation strategies?
  • 7. www.aiim.org/training Maturity Model for Consultants Stage Basic Professional Mastery Technical Expertise A basic understanding of a technical area, e.g. ECM, ERM, or BPM. Expert in one or two technical areas combined with a basic understanding of information management Expert in several technical areas with a thorough understanding of information management Scope Supports project teams Handles specific tasks in projects Secures and manages projects Commitment Has one AIIM Practitioner designation. Has one or two AIIM Practitioner designations in addition to being a Certified Information Professional Has one or more AIIM Master designations in addition to being Certified Information Professional Reads industry publications and research Experience 1-4 years experience with an information management technology 5-9 years experience with one or more information management technologies 10+ years of experience with several information management technologies Value to Clients Support project teams implement new solutions Ensures that a new solution is implemented correctly Identifies new ways of improving business operations
  • 8. Information Management Consulting Competency Framework (see next page) Sector Specialization Consulting Skills and Behaviors Consulting Competencies Market Knowledge & Capability Technical Discipline Based on the IMC USA Consulting Competency Framework
  • 9. www.aiim.org/training Technical Discipline (1) Generic Information Management vs Role Specific Skills Blind Men and the Elephant, John Godfrey Saxe
  • 10. www.aiim.org/training General IM Skills Role Specific Skills Technical Discipline (2)
  • 11. www.aiim.org/certification General IM Skills AIIM objective: Create a body of knowledge and a means to certify understanding that allows individuals to demonstrate their ability to solve an organization's existing information-related problems as well as plan for the future.
  • 12. www.aiim.org/certification The Process We Went Through "There will always be a role in organizations for those with pure technical knowledge. But the real value add in the world of Systems of Engagement comes from those who can place these skills in a broader context — in the context of the business. That’s what AIIM’s Certified Information Professional progra m is all about." Geoffrey Moore, noted author (Crossing the Chasm and Escape Velocity, among many others) 1. Validated the need for the certification with key stakeholders. 2. Used 1450+ information professionals to define, rank, and validate body of knowledge (with Access Sciences). 3. Used SMEs to build a test vehicle around the body of knowledge (with Prometrics).
  • 13. General IM Skills: Certified Information Professional Domain 1. Access/ Use 2. Capture/ Manage 3. Collaborate/ Deliver 4. Secure/ Preserve 5. Architecture/ Systems 6. Plan/ Implement Focus Area/Sub-domain 1.1 Enterprise Search 1.2 Business Intelligence 1.3 Master Data Management 1.4 Text Analytics 2.1 Information Capture 2.2 Business Process Management 2.3 Knowledge Management 2.4 Email Management 2.5 Content Management 3.1 Collaboration 3.2 Social Media 3.3 Information Workplace 3.4 Instant Messaging 3.5 Telecommuting Support 3.6 Web Conferencing 4.1 Security 4.2 Records Management 4.3 Data Privacy 4.4 Digital Rights Management 4.5 Archiving 4.6 E-Discovery 5.1 Information Architecture 5.2 Technical Architecture 5.3 Cloud Computing 5.4 Mobile Applications 5.5 Websites and portals 6.1 Strategic Planning 6.2 Building the Business Case 6.3 Implementation Planning 6.4 Requirements Definition 6.5 Solution Design 6.6 Change Management Weights 12 20 18 20 15 15
  • 14. www.aiim.org/certification The Test  The 2 hours one-time, single-part proctored exam has 100 multiple-choice questions, electronically scored.  The exam is available from Prometric test centers across the world www.prometric.com/aiim  Price is USD 265.  AIIM is not requiring candidates to have any minimum education or experience before taking the exam.  Certification valid for 3 years, and then must retake or take CEUs to maintain.
  • 15. www.aiim.org/certification Preparation  Available resources  Free sample exam  100+ free educational videos  Free eBook  1000+ free PPTs with speaker notes  Bulk discount for CIP vouchers starting from $265
  • 16. www.aiim.org/certification The Feedback So Far (1)  "Anyone in IT or in an information related discipline today should be thinking about it."  Ken Bisconti (Vice President, Enterprise Content Management Products and Strategy, IBM Software Group)  ―There is hardly any person I know who would not benefit from the content of the Certified Information Professional program‖  Tim Elmore (CIO, Bank-Fund Staff Federal Credit Union)  ―Every information management professional and information architect should become a Certified Information Professional.‖  J. Kevin Parker (SharePoint SME)  ―The Certified Information Professional certification is the best way to move your organization to the modern world!‖  Catherine Webber (President, Smart Government)  ―The AIIM Information Certification clearly connects all aspects of content, people, data and processes.‖  Vikram Setia (Managing Partner, infoMENTUM Limited)
  • 17. www.aiim.org/certification The Feedback So Far (2)  AIIM 2012 research amongst close to 200 VPs, Directors and Senior Managers (not connected to AIIM);  61% of business executives prefer consultants that are Certified Information Professionals versus those that are not certified  76% of business executives would pay Certified Information Professionals a salary premium, with 45% indicating they'd pay more than a 10% per year salary premium.  62% of business executives think having Certified Information Professionals on staff would enhance the perception of their organization in the industry
  • 18. www.aiim.org/training Role Specific Skills 8 Training Programs 25,000+ course attendees Customized courses for educating staff and channel Job posting by Oracle Germany; • Enterprise Content Management • Electronic Records Management • Business Process Management • Capture / Imaging • Taxonomy & Metadata • SharePoint for ECM • SharePoint For Collaboration • Social Media Governance
  • 19. www.aiim.org/training Identifying Domain Expertise Training objectives are defined by the AIIM Education Advisory Groups Barclays Capital Bill and Vieve Gore School of Business, Westminster College BP Chevron Phillips Chemical Company CIA Crown Partners Doculabs Fujitsu Gambro Gartner Gimmal Group GlaxoSmithKline Harris Corporation Hartman Communicatie Health First Hewlett-Packard Hyland Software IBM Inforesight Limited JPMorgan Chase Kodak Marion County Health Dept. Oracle Ordina Ricoh Royal Mail Group Shell SpringCM Sunoco The National Archives of United Kingdom The South Financial Group US Courts US Department of Treasury ZyLAB
  • 20. Section 1: ECM Foundations Section 2: Business Drivers Section 3: Information Architecture Section 4: Managing Process & Content 1 Introduction • Introduction to ECM • Business drivers for ECM • Current state of ECM and historical context • Overview of key ECM technologies 7 Productivity • Productivity as a business driver for ECM • User adoption and meeting productivity goals • Case study examples 12 Understanding ECM Architecture • ECM architecture types • Four core content services • Approaches to managing content • What is information architecture (IA)? • How IA shapes ECM 19 Content Storage • Storage vs. archiving • Online storage • Cloud services • Risks to watch • How to 2 Capture and Creation • Sources of content • Importing content • E-mail • Scanning • Rich media • Social media 8 Information Governance • IG as a driver for ECM • What is IG? • Understanding compliance • Internal, legal and regulatory obligations • Case study examples 13 Metadata • What is metadata? • Business value of metadata • Types of metadata • Sources of metadata • How to plan a metadata strategy • Metadata standards 20 Security & Access Controls • Business value • Protected and sensitive content • Legal & compliance considerations • Means of protection • How to 3 Organizing Content • What is metadata? • Using metadata to organize content • Tagging • Folders and hierarchies • Relationships • Controlling access to content 9 Knowledge Management • KM as a driver for ECM • Understanding institutional memory • Intellectual property • Protecting vital records • Case study examples 14 Taxonomies & Classification • Taxonomies • Types of taxonomies • Classifications • Classification schemes • How to 21 Process & Workflow • Workflow and BPM • Forms and templates • Transactional content management • Integration with LOB apps • Standards and common notations • How to 4 Collaboration • Types of collaboration • Enabling teams • Version control and editing content • Sharing content • Collaborating beyond the document 10 Social Business 15 Findability • Collaboration as a business driver • Defining findability • Web 2.0 to social business • Findability and metadata • Common use cases • Findability and classification schemes • Balancing risks and rewards • Search functionality • Change management • Recommendation engines • Case study • Optimization considerations 22 Retention & Disposition of Electronic Content • Business value • Understanding ERM • The records (and content) lifecycle • Transfer of records • Destruction of records • How to 5 Search & Retrieve • Searching with metadata or tags • Searching with keywords or phrases • Storing routine queries • Sorting and filtering • Navigating folder structures • Recommendations & expert locations 11 Success Metrics • Understanding and choosing metrics • Return on investment • Total cost of ownership • Key performance indicators • How to 16 Analytics & Reporting • Business value of analytics and reporting • Reporting using content metadata • Content analytics • Semantic search • Linked data and entity extraction • Web analytics 23 Digital Preservation • Business value • Preservation vs. conservation • Storage and device considerations • Migrations and conversions • Preservation formats and standards • How to 17 Interoperability & Integration • Integration with LOB apps • Supporting standards • Means of functional connectivity • Means of programmatic connectivity • Migration and import considerations • How to 24 Retention & Disposition of Physical Records • Business value • Understanding physical records management • Preservation and protection • Transfer and destruction • Paper reduction considerations • How to 18. Performance Considerations • Geography evokes architecture • Distributed, centralized and decentralized Remote users and mobile workers • Outside entities • Planning: rules of thumb • Sizing, scoping, optimization • How to 25. Creating and Structuring Content • Components • Business value • Types of structured content • Formats and standards • Publication and distribution ramifications • How to ECM PRACTITIONER COURSE 6 Publish & Deliver • Content for web, portals, intranets • Content for social networks • Content for mobile devices • Feeds, syndication and personalization • Renditions and transformation • Accessibility and standards ECM Practitioner: Approx. 10hrs online or classroom training course
  • 21. www.aiim.org/training Industry Feedback In today’s Web 2.0 world, companies are required to provide a set of user experiences that enable employees to work with corporate information the way they work with personal information—easy to use, easy to find and easy to interact with others. Now more than ever, comprehensive enterprise content management training that incorporates the use of Web 2.0 technologies is a must-have for companies. With its broad-based support and real-world approach, AIIM continues to be the gold standard for ECM training.” Whitney Tidmarsh Bouck, General Manager, Box Enterprise at Box  ―Fujitsu chose the AIIM ECM Training Program to empower our partners with the tools and strategies to help companies world-wide achieve successful ECM implementations.‖ Pamela Doyle, Director, Fujitsu Imaging Products Group “The AIIM ECM training course provides an extremely comprehensive platform related to the enterprise content management industry and the technologies that support and drive it. The materials are thorough, up-to-date and well presented. I would recommend the course to both vendors and customers of ECM solutions.” John Opdycke, Former Vice President of Marketing, Hyland Software
  • 22. www.aiim.org/training Next Step?  Schedule ½ day workshop to develop an educational roadmap for your professional services teams  Contact  Atle Skjekkeland  askjekkeland@aiim.org