THE FIVE
BIG IDEAS
THE SUCCESS
PRINCIPLES
by Jack Canfield

01
“You have control over only three things in your life
—the thoughts you think, the images you visualize,
and the actions you take (your behavior)."
Take charge of your life by taking control of your thoughts,
visualizations, and actions. By doing so, you can shape
your life according to your desires and aspirations.

02
“Stated in its most basic form, the Law of Attraction says,
what you think about, talk about, believe strongly
about, and feel intensely about,
you will bring about.”
The Law of Attraction emphasizes the power of positive
thinking and the influence of our thoughts and
emotions on our reality. What we focus
on expands, so focus on positivity
and abundance.

03
“You can lose the material things, but you can never
lose your mastery—what you learn and who you
become in the process of achieving your goals.”
Success isn't just about achieving material possessions or
financial success. It's also about the person you
become in the process of achieving your goals.
Focus on personal growth, and the rest will follow.

04
“One of the great strategies for success is to act as
if you already are where you want to be.”
Visualize yourself already having achieved your goals, and
act accordingly. By doing so, you'll develop the habits and
mindset of a successful person, which will lead
to real success in the long run.

05
“The world doesn’t pay you for what you know;
it pays you for what you do.”
It's not enough to have knowledge or skills; you need to take
action and apply them to achieve success. Don't just talk about
your goals or dream about them; take action
and make them a reality.
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