Leveraging Your Business Assets with Multichannel Publishing [Noz Urbina]

If properly integrated into a content strategy, multi-channel publishing has the ability to multiply the value of existing asset across various contexts and scenarios. Going beyond mere “web + mobile” a true multi-channel content strategy can look at making content and surrounding processes ready for reuse and curation across a theoretically unlimited number of formats. Across various verticals and industries an integrated and consistent strategic approach to content can improve brand impression in the market, save bottom line costs, and increase customer engagement. Although extensive benefits are on offer, tackling such a strategy is not for the faint of heart. Usually a cross-disciplinary team and a good series of management presentations are required before content silos can be integrated, and collaboration can begin. In this session you’ll learn about: Why multichannel? Why now? What does multichannel content even look like? Who you need to get on board, and how to sell them the vision. How to take baby steps to success Leer menos