AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
Customer segmentation an analytical crm approach to telecommunication
1. Customer Segmentation
An Analytical CRM Approach for NT
By:-
Bishal Timilsina
Bishnu Bhattarai
Narayan Pd. Kandel
Niroj Karki
2. Introduction
Based on paper “Data mining and CRM in
telecommunication” by D. Ćamilović
Objectives:
– Call pattern analysis
– Business Process and Strategy in Service Analysis
CRM cannot be practiced in business without tracking patterns within customer data. Since the goal of data mining is extracting meaningful patterns and relationships from large data sets, data mining can redefine and improve customer relationships. Fortunately, telecommunications companies know more about their customers than anyone else.