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Social Media: From Strategy to Tactics

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Social Media: From Strategy to Tactics

  1. 1. Social Media: From Strategy to Tactics
  2. 2. Overview of the Morning 9:30am Gathering, Intros, and Brainstorming 9:45am So what’s a social media strategy, anyways? 10:30am Break time! 11:00am Tactics for Facebook 11:20am Breakout Groups: Facebook/Twitter deep dives 11:45am Evaluations and Final Discussion
  3. 3. Introductions Name Organization Thinking about social media makes me ____________ OR My nonprofit uses social media because ____________
  4. 4. Brainstorming What are your questions about Social Media? Terms you would like explained? Social Networks you don’t understand? Something you would like to learn today?
  5. 5. Expectations Management “Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” Denise Waitly Photo by KayVee.INC
  6. 6. Re-Define Success It's about the Quality, not the Quantity Vs 100 fans who 10 fans who take aren't engaged action
  7. 7. Build Relationships Remember “Social” comes before “Media” for a reason • Don’t connect only when you need something • Be deliberate about creating relationships • Respond when others reach out
  8. 8. Social Media Reflects Mission Offline goals should = Online goals
  9. 9. Possible Focuses Storytelling • personalized • strong focus on creating good content (pictures, blog posts, videos, etc) • day-in-the-life Information Hubs • trusted source for info about specific topics • connected to similar orgs Community Building • emphasis on call to action • focused on building relationships with individuals
  10. 10. Storytelling Nonprofits
  11. 11. Information Hub Nonprofits
  12. 12. Community Building Nonprofits
  13. 13. SMART Goals = Foundation S - Specific M - Measurable A - Aligned R - Realistic T - Timely
  14. 14. SMART Goals = Foundation S - Specific Bad Example = My nonprofit will use social media. Better Example = My nonprofit will create a Facebook page. M - Measurable A - Aligned R - Realistic T - Timely
  15. 15. SMART Goals = Foundation S - Specific M - Measurable Bad Example - My nonprofit will get better at using Facebook Better Example - My nonprofit will gain 20 fans A - Aligned R - Realistic T - Timely
  16. 16. SMART Goals = Foundation S - Specific M - Measurable A - Aligned Bad Example: My nonprofit will join Facebook to gain fans. Better Example: My nonprofit will find 5 new volunteers through Facebook. R - Realistic T - Timely
  17. 17. SMART Goals = Foundation S - Specific M - Measurable A - Aligned R - Realistic Bad Example - My nonprofit will increase online donations by 500%. Better Example - My nonprofit will increase online donations by 10%. T - Timely
  18. 18. SMART Goals = Foundation S - Specific M - Measurable A - Aligned R - Realistic T - Timely Bad Example - My nonprofit will find new donors on Facebook. Better Example - In 6 months, my nonprofit will gain 2 new volunteers through Facebook.
  19. 19. Practice Work to create a SMART goal for your nonprofit • Start small • Add actual dates • Link back to nonprofit’s mission • What’s your social media focus?
  20. 20. Break Time Photo by NicoKaiser
  21. 21. Top Five Facebook Tactics 1. Create a fully functional page Profile Cover Picture Photo Milestones About Section
  22. 22. Top Five Facebook Tactics 2. Ask questions / Elicit feedback
  23. 23. Top Five Facebook Tactics 3. Pictures speak louder than words
  24. 24. Top Five Facebook Tactics 4. Be Responsive • Customer Service matters • People love recognition
  25. 25. Top Five Facebook Tactics 5. Don't be afraid to re-share interesting content Where Seattle Tilth Saw it Content Creator Stats on Seattle Tilth’s specific post
  26. 26. Top Five Twitter Tactics 1. Fully brand your presence
  27. 27. Top Five Twitter Tactics 2. Be human
  28. 28. Top Five Twitter Tactics 3. Build relationships, but don't be spammy
  29. 29. Top Five Twitter Tactics 4. Be re-tweetable
  30. 30. Top Five Twitter Tactics 5. Listen and Engage
  31. 31. Any questions? Is that it?! photo by http://www.flickr.com/photos/plasticrevolver/164351244/

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